Commercial Building 1202 3rd Street Promenade Santa Monica ... · Santa Monica, California City...

Commercial Building 1202 3rd Street Promenade Santa Monica, California City Landmark Assessment Report Evaluation Report Building Permit History City Directory Research Photographs Tax Assessor Map Sanborn Maps

Prepared for: City of Santa Monica Planning Division Prepared by: PCR Services Corporation Santa Monica, California

June, 2006

1202 3rd Street Promenade

City Landmark Assessment Report

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Commercial Building 1202 3rd Street Promenade City of Santa Monica APN: 4291-002-001 City Landmark Assessment and Evaluation BACKGROUND INFORMATION Description of site or structure, note any major alterations and dates of alterations

The subject property is situated on the southwest corner of Wilshire Boulevard and the 3rd Street Promenade on Lots A, B, and Y of Block 122 of the Town of Santa Monica tract in the City of Santa Monica. The rectangular-shaped lot size is approximately 100 feet by 150 feet. Until 1998, when it was converted for use as a Banana Republic retail clothing store, the property had operated continuously since its construction in 1949 as a branch of the J.C. Penney Company department store chain. The property consists of a two-story commercial building with a rectangular footprint that occupies the entire parcel at the property line. The building’s main ground floor entrances face the now vehicle-restricted 3rd Street Promenade with a secondary entrance facing Wilshire Boulevard. The subject property is bordered on the west by a narrow paved alley and on the south by a one-story commercial building. The property is located within the City’s Central Business District. The property located at 1202 3rd Street Promenade was previously identified and evaluated in the City’s Historic Resources Inventory (1983) and given a National Register 5D rating code indicating that it was a contributor to a potential historic district eligible at the local level of significance. The City’s Historic Resources Inventory Update of historic structures affected by the Northridge Earthquake (1996) upgraded the subject property’s status to 3S, indicating that the building appeared potentially eligible for individual listing in the National Register for its architectural quality. Most recently, the City’s Historic Resources Inventory Update of the Central Business District and The Third Street Promenade (1998) reconfirmed the property’s 3S status code. Description. Erected in 1949, the two-story commercial building with basement is located at a prominent corner of the 3rd Street Promenade. The building is of steel frame construction with reinforced concrete floors and is designed in the Late Moderne architectural style. Stucco sheathes exterior surfaces of the east, north and south elevations. A flat roof caps the building with the roof supported by exposed steel trusses and steel joists. The roof features a high parapet that is distinguished by a cylindrical fluted tower on the building’s northeast corner that rises above the roofline to form a prominent anchor to the retail store building as seen from Wilshire Boulevard and 3rd Street. Finished in smooth stucco, the two-tiered tower is recessed slightly from the north and east-facing elevations, its curved form continuing to the pavement. A projecting cantilevered canopy sheathed in stainless steel wraps around the primary elevations following the curve of the building and tower at its northeast corner. Beneath the canopy on the east elevation, the storefront windows and entrance are canted diagonally inward to direct pedestrians into the store from the sidewalk. A terrazzo entry area contains the “Banana Republic” logo beneath the projecting canopy, which is supported by a single freestanding concrete column clad in beige terracotta glazed tiles. Similar glazed terracotta tiles frame the plate glass storefronts on the south end of the east elevation and the spaces beneath the building’s remaining



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storefronts. Stainless steel mullions secure the large plate glass windows within the recessed storefronts. Punctuating the second story elevations near the south and west ends of the property’s east and north elevations, respectively, are horizontal window bands each containing six rectangular windows framed by bezels that are typical of the Late Moderne architectural style. Both the Wilshire Boulevard and mall entrances feature stainless steel double-doors centered by fixed glazing. The less prominent Wilshire Boulevard entrance is sheltered by a cantilevered canopy that mirrors the building’s main canopy in its design, materials and craftsmanship, although without the supporting column. Ground floor elevations between storefronts are distinguished by horizontal bands consisting of wide recessed metal strips set within the building’s stucco exterior surface. The banding continues along the structure’s secondary west elevation, which contains recessed delivery and service entrances accessed from a narrow north-south service alley. Another recessed service entrance is located near the south end of the east elevation. The building’s south elevation is attached to the adjacent commercial building that abuts the subject property at the parcel line. Building Permits. While an original building permit apparently was utilized when the subject property was initially assessed as part of the Central Business District Historic Resources Inventory in 1983, the permit was not located during the current survey process. However, an addition to the original building permit dated August 1949, indicates that a retail store located at 1202 3rd Street Promenade was erected in that year for the J.C. Penney Company designed by architect Milton L. Anderson. The firm of MacDonald, Young and Nelson served as contractors. Three years later, in 1951, a permit for a small three-foot by four-foot sign was issued, although the location of the sign, since removed, was not specified. The following year, two large flat wall signs that were erected flanking the corner tower above the canopy (since removed) costing approximately $100 were approved by the City. While still occupied by J.C. Penney, the building’s original glazed entrance doors were replaced in 1985 for an estimated cost of $7,000.

Following the departure of the J.C. Penney Company from 1202 3rd Street Promenade in the mid-1990s, City staff issued two memoranda (September 14 and November 2, 1998) to the City’s Architectural Review Board regarding the approval of building design, colors, materials, and sign adjustment for the subject property in its proposed conversion to a Banana Republic retail store. Staff recommendations (and subsequent City approval) included the addition of three storefront windows along Wilshire Boulevard, the sheathing of the cantilevered canopies with stainless steel, and the attachment of metal letters spelling “Banana Republic” atop the canopies. However, documentation was not located that approved the replacement of the original terrazzo entry area with new terrazzo imbedded with the “Banana Republic” logo or for the installation of horizontal banding in the exterior surface of the property’s east, north, and west elevations. Additionally, the original “ JCP ” logo in a condensed, sans serif typeface of the period was removed from the upper portion of the circular corner tower.

On November 24, 1998 a building permit with a $2,000,000 estimated valuation for interior and exterior renovations of the subject property was issued to the CIM Company with the project to be designed and supervised by the Gensler architectural firm. Three months later, another building permit for interior renovations of the subject property costing



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approximately $5,000,000 was issued to the CIM Company, with Gensler serving as architect.

Statement of Architectural Significance

The subject property located at 1202 3rd Street is a very good, although altered, example of a department store building designed in the Late Moderne architectural style typical of the early post-World War II years in Southern California. The Late Moderne style was the

initial style expressing the post-war boom of Los Angeles that lasted from approximately

1945 through the early 1950s. The World War II years essentially halted the evolution of architectural styles such that immediately following the war many Southern California commercial buildings were strongly influenced by architectural designs seen in the latter years of the Great Depression. As such, the Late Moderne was a stylistic melding of the

Streamline Moderne that was popular in the mid- to late-1930s with the International

Style that originated in the 1920s. Specifically, the idiom borrowed the horizontality,

curved canopies, and curved corners from the Streamline Moderne style, and the flat roof,

window bands, and boxy form of the International Style. Unique to the style were the

prominent bezels that surrounded window bands. Broad cantilevered rectilinear or

curved canopies were also a character-defining feature of the style. Additionally,

commercial buildings designed in the Late Moderne style often featured prominently

soaring sign pylons that dominated the building’s façade. In the early post-war years, a number of Southern California’s most prominent architects

designed important Late Moderne style buildings in the region. Some of the best

examples include Bullock’s Pasadena Department Store (now Macy’s) located at 401

South Lake Avenue (1947, architects Walter Wurdeman and Welton Becket), Milliron’s

Department Store (now Target) at 8739 Sepulveda Boulevard in Westchester (1947-49,

architects Victor Gruen & Elsie Krummeck), Mullen & Bluett department store located at

5570 Wilshire Boulevard (1949, architect Stiles O. Clements), and Bob’s Big Boy

restaurant in Toluca Lake/Burbank at 4211 West Riverside Drive (1949, architect Wayne

McAllister). As relates to the prevalence of the Late Moderne style in Santa Monica, the

style is relatively uncommon; however, the Sears’ retail store at 302 Colorado Avenue

(1947, architect Roland H. Crawford) is the City’s most prominent example of the style,

which was designated a local Landmark in 2004. Character defining elements of the Late Moderne style that are represented in the subject

property include the structure’s broad horizontality, flat roof, stucco exterior surface, and

bezeled window bands. In particular, the building’s most predominant Late Moderne

architectural feature is its curved northeast corner as expressed in its storefront,

cantilevered canopy, and soaring curvilinear tower. Despite the sheathing of the

building’s two projecting canopies in stainless steel, the addition of a trio of storefront

windows to the Wilshire Boulevard elevation, and the banding of ground floor exterior

elevations with inset metal strips, the subject property remains a representative example

of the Late Moderne architectural style as represented in a department store in the City of

Santa Monica.



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Statement of Historical Importance Santa Monica. In 1875, the original townsite of Santa Monica was surveyed, including all the land extending from Colorado Street on the south to Montana on the north, and from 26th Street on the east to the Pacific Ocean on the west. Between 1893 and the 1920s, the community operated as a tourist attraction, visited by mostly wealthy patrons. Those areas just outside of the incorporated city limits were semi-rural in setting and were populated with scattered residences. After the advent of the automobile in the 1920s, Santa Monica experienced a significant building boom, with homes being constructed in the tracts north of Montana and east of Seventh Street for year-round residents. Commercial buildings, primarily one- or two-story in height, initially concentrated along 2nd and 3rd Streets between Colorado Avenue and Wilshire Boulevard also began to expand eastward at this time. Central Business District. The subject property is located on the west side of 3rd Street within the boundaries of the City of Santa Monica’s Central Business District. This commercial area is roughly bounded by Wilshire Boulevard to the north, 2nd Street to the west, Colorado Avenue/Santa Monica Freeway to the south, and 4th Street (south of Santa Monica Boulevard) and 7th Street (north of Santa Monica Boulevard) to the east. Most buildings are commercial in function, with a small scattering of residential properties and churches. The Central Business District developed early in the history of Santa Monica as the location of commercial businesses catering to both local residents and the City’s many visitors. Second Street, the oldest commercial street in Santa Monica, was supplanted by 3rd Street as the City’s principal commercial street in the early twentieth century. A three-block stretch of 3rd Street was eventually closed to vehicular traffic and became a pedestrian shopping mall in 1965. It is within this mall area, now known as the Third Street Promenade, that the subject property is located. Fourth Street between Wilshire Boulevard and Colorado Avenue evolved from a primarily residential neighborhood at the turn-of-the-century to a predominantly commercial area by the early 1920s. The impetus for this change occurred as a result of the continuing resident and tourist population growth of the City overall and their demand for consumer goods. Buildings of each period of development, from 1875 through to the present day, stand in the area, their styling and historic associations providing a physical document of the commercial history of the city.1 The most prevalent styles are those associated with the 1920s and 1930s, which included Spanish Colonial Revival, Art Deco, Streamline Moderne, and Classically influenced vernacular structures. Buildings located within the Central Business District range from one to twelve stories in height and are clad in a variety of materials, including stucco, brick, terracotta, and concrete. Sanborn maps dated 1918 indicate that the commercial building located at 1202 3rd Street Promenade (the subject property) would be built on the combination of three adjacent parcels of which the westernmost parcel was, at that time, occupied by the First Church of Christ Scientist. By 1918, single- and multi-family dwellings were located throughout the area from Ocean Avenue east along Wilshire Boulevard within the original Santa Monica townsite. Additionally, the blocks north and south of Wilshire Boulevard in the vicinity of the subject property were residential in character during this time period. With the widespread adoption of the automobile and the resultant building boom of the 1920s, many

1 Santa Monica Historic Resources Inventory, 1985-1986: Final Report, p.28.



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of the dwellings situated along Wilshire Boulevard and 3rd Street in the City’s expanding Central Business District were replaced with commercial properties in subsequent years. The 1918 and the 1950 paste-up Sanborn maps document the evolution of development patterns from residential to commercial that occurred in the vicinity of the subject property, solidifying the commercial focus of 3rd Street and Wilshire Boulevard. Over the years, residential properties that once lined the two thoroughfares were replaced by department stores, automobile service stations, restaurants, stores, and offices. Conversely, single-family and multi-family residential properties continued to occupy many of the parcels along the numbered streets south of Wilshire Boulevard in the northeast quarter of the Central Business District up through the late 1940s. Today, most of the dwellings that were located within the Central Business District are gone, replaced by a variety of commercial buildings. J.C. Penney Company. The J.C. Penney Company originated as an outgrowth of a small chain of modest dry goods stores called The Golden Rule, one of which was opened in 1902 and operated by 26-year-old James Cash Penney in Kemmerer, Wyoming. With the success of his first store, Penney and his financial partners opened additional Golden Rule stores in Wyoming and nearby Western states during the decade. By 1910, Penney had bought out his remaining partners, relocated the company’s operations to Salt Lake City, Utah, and instituted his business policy of offering one-third ownership of his new stores to store managers. During the 1920s and the years of the Great Depression, the renamed J.C. Penney Company, with its headquarters then located in Manhattan, continued to expand. With its wide selection of branded merchandise, particularly clothing, the company’s target market was the broad swath of America’s working and middle classes who shopped on the main streets of the country’s small towns. Consistent with this strategy, J.C. Penney opened its Santa Monica branch at 1328 3rd Street during the 1930s along the small City’s main commercial thoroughfare. By the time of America’s entry into the Second World War, there were over 1,600 J.C. Penney department stores located primarily in small towns throughout the United States. For the first three decades following World War II, the J.C. Penney Company continued to grow, particularly targeting its new stores in the emerging regional shopping centers being built in suburban communities across the nation. It inaugurated its catalog sales operation in 1963, offering credit sales to customers, and expanded its merchandise from primarily clothing to appliances, sporting goods, garden merchandise, and auto parts and service, following the path that Sears, Roebuck and Company blazed a half-century earlier. The company’s Santa Monica store, located at 1202 3rd Street (the subject property) continued to specialize primarily in clothing. In 1971, company founder James Cash Penney died at the age of 95, having written four books on retailing as one of America’s most well known and respected merchandise men. During the remaining years of the twentieth century, the J.C. Penney Company retrenched and reorganized several times to keep pace with the changing face of retailing. As a result, many of the company’s stores, including the J.C. Penney branch located at 1202 3rd Street Promenade (the subject property), closed in favor of larger stores situated within regional shopping malls.



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Department Stores in Santa Monica. When the J.C. Penney store relocated one block north from its 1324 3rd Street location in Santa Monica to 1202 3rd Street in 1949, a handful of competing department stores already existed in the City. In Santa Monica’s Central Business District, stores such as Montgomery Ward & Company (1316-18 3rd Street), Sponberg’s Department Store (1408-10 3rd Street), Sears Roebuck and Company (302 Colorado Avenue), and Henshey’s Department Store (Santa Monica Boulevard at 4th Street) were the primary department store shopping destinations for local households. Of these, Henshey’s Department Store established in the City in 1925 was probably the most well known. The store was housed in a traditional brick multi-story building constructed in 1925 and survived as a much expanded mid-level department store at its original location until the 1990s. The subject property and Montgomery Ward stores, located side-by-side on Third Street, were eventually converted to other commercial uses following their closure. Of the department stores listed in the City of Santa Monica’s 1947-48 directory, only Sears Santa Monica remains in business today. J.C. Penney’s Santa Monica branch. Because of the population boom of the postwar years, the need for greater shopping opportunities arose. As noted, Santa Monica had been served by a number of modest department stores in the Central Business District prior to the end of World War II. Recognizing the market opportunity arising from the rapidly growing Santa Monica area, J.C. Penney commissioned a new store for its local operations only one block north of its existing 3rd Street location. The new, air-conditioned Late Moderne style store situated at its prominent corner location at Wilshire Boulevard bespoke the company’s faith in Santa Monica’s long-term growth. For the next 45+ years, the J.C. Penney store continued to operate at its 1202 3rd Street location, finally succumbing to changing market conditions with the closure of its Santa Monica branch in the mid-1990s. Today, although several of the City’s prewar and early postwar department store buildings have been demolished, Sears’ Colorado Avenue store is still extant. Additionally, the subject property continues to operate as a retail store building and remains an excellent example of its period and style. As a result, the subject property is a vivid physical manifestation of the growth of the City’s Central Business District during the early years following World War II.

Person(s) of Historical Importance

Milton L. Anderson. The commercial building located at 1202 3rd Street Promenade was designed by Milton Lawrence Anderson (1895-1987), a Los Angeles-based architect with offices located at 520 West 7th Street. Prior to establishing his own practice, Milton L. Anderson was a partner with architect Alvan Edward Norstrom (1897-1946) in the Los Angeles architectural firm of Norstrom & Anderson.2 Current research suggests that Norstrom & Anderson focused primarily on commercial projects with their earliest identified work, a row of Spanish Colonial Revival style retail shops constructed on Second Street in downtown Los Angeles, dating from 1928. From the late 1920s until 1946 (when Norstrom died), the firm was responsible for a considerable number of commercial buildings along Santa Monica’s 3rd Street. Erected between 1937 and 1941, these buildings include 1212, 1222-26, 1242-46, 1248, 1254, 1258-60, and 1302 3rd Street. Norstrom &

2 The 1941 Los Angeles City Directory lists Milton L. Anderson (Glynda) of Norstrom & Anderson, and Alvan E.

Norstrom (Marie) of Norstrom & Anderson with an office located at 318 9th

Street in Los Angeles.



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Anderson also designed the commercial building located at 319 Santa Monica Boulevard that was erected in 1939. Since these buildings’ inclusion as contributors to the Third Street Promenade District (or, in the case of 319 Santa Monica Boulevard, the Central Business District), the Historic Resources Inventory Update completed in 1998, indicates that all of these buildings except for the subject property, 1242-46 and 1254 3rd Street, and 319 Santa Monica Boulevard were removed as district contributors due to the loss of physical integrity.3 Following the death of Norstrom, Milton L. Anderson established his own firm and was awarded the commission to design the subject property. Additionally, Anderson designed at least one other J.C. Penney Company retail store (Westchester), a factory building (Carpenter Paper Company in Vernon), and a shopping center (Foothill Park Shopping Center in Azusa) in the years prior to 1960. In sum, as a partner in the firm of Norstrom & Anderson, Milton L. Anderson was associated with the design of a number of commercial buildings in Santa Monica and, as the principal of his own firm, other commercial buildings in the Los Angeles region. Nonetheless, current research suggests that the dearth of scholarly information and other references to Anderson and his portfolio of work is due to his relative anonymity as an architect. As a result, it appears that Anderson’s reputation

and body of work did not rise above that of the many other anonymous commercial

architects practicing in Southern California in the middle decades of the twentieth

century. Similarly, the subject property’s contractor/builder, MacDonald, Young & Nelson of San Francisco, was one of many contractors operating in Southern California during the years following World War II. Current research suggests that their work in the Santa Monica area appears to have been quite limited.

Statement of other significance

No other evidence was discovered in current research of the property to indicate other significance.

Is the structure representative of a style in the City that is no longer prevalent? Despite noted alterations, the subject property is a very good example of the Late Moderne style as applied to a commercial building. In performing a cursory windshield survey and a review of the Santa Monica Historic Resources Inventory, there appear to be few examples of the Late Moderne architectural style extant in the City of Santa Monica. Further, the subject property and the Santa Monica’s Sears retail store appear to be among the last remaining department stores in the City that exemplify the Late Moderne style. Therefore, it can be concluded that this particular style is no longer prevalent within the City of Santa Monica.

Does the structure contribute to a potential historic district?

The subject property is located within the boundaries of the Central Business District, a potential historic district. The district consists of approximately 100 contributing structures, including the subject property, with boundaries roughly defined by Wilshire Boulevard to

3 Historic Resources Inventory Update completed for the City of Santa Monica: Central Business District and the

Third Street Promenade completed in 1998 by Janet L. Tearnen, Lauren Weiss Bricker, and William Scott Field.



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the north, 2nd Street to the west, Colorado Avenue/Santa Monica Freeway to the south, and 4th Street (south of Santa Monica Boulevard) and 7th Street (north of Santa Monica Boulevard) to the east. The subject property is an important contributor to the Central Business District as a key example of a commercial building constructed on 3rd Street designed in a relatively uncommon architectural style from the late 1940s.

CONCLUSION In summary, based on current research and the above assessment, the property located at 1202 3rd Street Promenade appears to meet many of the City of Santa Monica’s Landmark Criteria. The property was evaluated according to statutory criteria as follows: Landmark Criteria: 9.36.100(a)(1) It exemplifies, symbolizes, or manifests elements of the cultural, social, economic, political or architectural history of the City.

The former J.C. Penney building located at 1202 3rd Street Promenade was constructed in response to the economic prosperity of Santa Monica in the early post-World War II years and the expansion of commercial activity along 3rd Street at that time. Additionally, the building’s size and prominence on the corner of Wilshire Boulevard and 3rd Street continues to manifest and exemplify the economic development of the City’s Central Business District during the late 1940s. Further, the subject property exemplifies a particular and short-lived stylistic phase in the architectural history of the City, the Late Moderne. Character-defining features of the former J.C. Penney building that are indicative of the Late Moderne style include its pronounced horizontality and streamlined northeast corner (storefront, canopy, and soaring fluted tower), flat roof, stucco sheathing, and 3rd Street-facing entrance configuration. As a result, the subject property is a relatively uncommon example of this historical period within the City. Despite modifications to the first floor elevations (horizontal banding, insertion of three Wilshire Boulevard-facing storefront windows), cladding of the canopies in stainless steel, modifications to the 3rd Street terrazzo entry area, and the addition of the “Banana Republic” sign atop the northeast canopy, the subject property retains sufficient contextual, architectural, and overall physical integrity in its design, workmanship, materials, and feeling to manifest the architectural history of the City of Santa Monica. Therefore, the subject property appears to satisfy this criterion.

9.36.100(a)(2) It has aesthetic or artistic interest or value, or other noteworthy interest or value. While the subject property is aesthetically pleasing in its overall form and prominent siting, the building’s relatively modest expression of the Late Moderne architectural style does not lead to the conclusion that the property possesses sufficient aesthetic and artistic value necessary for designation under this criterion.

9.36.100(a)(3) It is identified with historic personages or with important events in local, state or national history.

Current research did not reveal that the property at 1202 3rd Street Promenade is associated with any historic personages or with important events in local, state, or national history.



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Therefore, the subject property does not appear eligible for local landmark designation under this criterion.

9.36.100(a)(4) It embodies distinguishing architectural characteristics valuable to a study of a period, style, method of construction, or the use of indigenous materials or craftsmanship, or is a unique or rare example of an architectural design, detail or historical type valuable to such a study.

The property appears to satisfy this criterion. The property located at 1202 3rd Street Promenade is a very good example of a commercial building designed in the Late Moderne architectural style popular in the early years following World War II. The building embodies a number of distinguishing architectural characteristics of the Late Moderne style including its overall form and massing, flat roof, stucco sheathing, pronounced horizontality, bezeled window bands, and cantilevered canopies. In particular, the building’s streamlined northeast corner as expressed in its curved storefront, canopy, and tall fluted circular tower are highly expressive of Late Moderne architectural style. Few examples of Late Moderne style commercial buildings exist in the City of Santa Monica. Therefore, despite alterations to the building’s primary elevations and canopies, the subject property is valuable to a study of the architectural history of the late 1940s and the Late Moderne idiom.

9.36.100(a)(5) It is a significant or a representative example of the work or product of a notable builder, designer or architect.

Research conducted during the current survey process revealed a relatively modest track record of completed projects for subject property architect Milton L. Anderson. Additionally, as a Los Angeles-based commercial architect, no evidence was uncovered suggesting that Anderson was considered a notable member of his profession. Similarly, the property’s contractor, MacDonald, Young and Nelson of San Francisco, does not appear to have been an especially prominent firm with a body of work in Santa Monica or Southern California during the years following World War II. Therefore, due to the lack of association with a notable builder, designer, or architect the subject property does not appear eligible for local landmark designation under this criterion.

9.36.100(a)(6) It has a unique location, a singular physical characteristic, or is an established and familiar visual feature of a neighborhood, community or the City.

Given the subject property’s highly visible location on the southeast corner of Wilshire Boulevard and the popular 3rd Street Promenade commercial area, the building’s massing, proportions, and prominent siting makes it an established and familiar visual feature of the City’s Central Business District, satisfying this criterion.



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CITY DIRECTORY RESEARCH

Commercial Building: 1202 3rd Street Promenade

Year Entry

1947-1948 No listing at this address.

Note: The J.C. Penney Company department store was listed at 1324 3rd

Street.

1952-1953 J.C. Penney Company

1954 J.C. Penney Company





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BIBLIOGRAPHY Basten, Fred E. Santa Monica Bay – The First 100 Years. Los Angeles: Douglas-West Publishers,

1974. Basten, Fred E. Santa Monica Bay: Paradise By the Sea. Santa Monica: Hennessey + Ingalls,

2001. California Death Index. http://vitals.rootsweb.com/ca/death/search.cgi City of Santa Monica. Existing Conditions Report, prepared by Historic Resources Group and

PCR Services Corporation, 2000. City of Santa Monica Planning and Community Development Department. Historic Resources

Inventory Update, September 30, 1995: Final Report. City of Santa Monica Planning and Community Development Department. Historic Resources

Inventory Update for the Central Business District and Third Street Promenade, April 12, 1998: Final Report.

City of Santa Monica Building and Safety Department. Building Permits. City of Santa Monica Building and Safety Department. Santa Monica Historic Resources

Inventory, 1985-1986: Final Report. Gebhard, David and Robert Winter. Architecture in Los Angeles. Salt Lake City, Utah: Peregrine Smith Books, 1985. Gebhard, David and Robert Winter. An Architectural Guidebook to Los Angeles. Salt Lake City,

Utah: Gibbs Smith Publishers, 2003. Gleye, Paul. The Architecture of Los Angeles. Los Angeles: Rosebud Books, 1981. J.C. Penney Company website. http://www.jcpenney.net/company/history/ Koyl, George S., ed. American Architects Directory: 1956. New York: R.R. Bowker Company,

1955. Longstreth, Richard. The Drive-In, the Supermarket, and the Transformation of Commercial

Space in Los Angeles, 1914-1941 Cambridge, Massachusetts: The MIT Press, 1999. Los Angeles County Tax Assessor’s Information. Los Angeles Public Library. On-line Database: California Index. www.lapl.org Los Angeles Times. “Landmarks Bow to Progress.” May 20, 1928, p. E3. Los Angeles Times. “Carolyn Anderson Wed to Bruce Rodney Lamb.” July 29, 1953, p. B5.



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Los Angeles Times. “Building Slated for Location of New Penney Co. Store.” April 11, 1954, p.

E7. Los Angeles Times. “Article 21 – No Title.” October 17, 1954, p. F12. Los Angeles Times. “New Shopping Center Started.” January 15, 1956, p. E14. Los Angeles Times. “Photo Standalon 18 – No Title.” July 1, 1956, p. D21. McAlester, Virginia & Lee. A Field Guide to American Houses. New York: Alfred A. Knopf,

1990. National Park Service. National Register Bulletin: How to Apply the National Register Criteria for

Evaluation. Washington DC: U.S. Dept. of the Interior, National Park Service, Interagency Resources Division, 1990.

Polk’s City Directories, City of Santa Monica.

Robinson, W.W. Santa Monica: A Calendar of Events in the Making of a City. California Title

Insurance and Trust Company, 1959. Sanborn Fire Insurance Maps, City of Santa Monica.

Santa Monica Public Library, Santa Monica Index. Santa Monica Public Library, Santa Monica Image Archives.

Storrs, Les. Santa Monica, Portrait of a City, 1875-1975. Santa Monica: Santa Monica Bank, 1874.

Ward, Elva. Building A City: Life in Santa Monica From 1872. A Social Studies Resource Reader

for Third Grade. Santa Monica: Santa Monica Unified School District, 1962. Warren, Charles S. ed. History of the Santa Monica Bay Region. Santa Monica: Cawston, 1934. Warren, Charles S. ed. Santa Monica Blue Book. Santa Monica: Cawston, 1941. Warren, Charles S. ed. Santa Monica Community Book. Santa Monica: Cawston, 1944.

Whiffen, Marcus. American Architecture Since 1780: A Guide to the Styles. Cambridge: MIT Press, 1999.



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PHOTOGRAPHS

Primary (north and east) elevations, looking southwest.

Primary (east) elevation, looking west.



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Primary (east) elevation, looking west.

Primary (north) elevation, looking southwest.



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Primary (north) elevation, looking south.

Secondary (south) elevation facing alley, looking northeast.



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Storefront and entry area, east elevation, looking northwest.

Main entrance, east elevation, looking west.



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Storefront and canopy detail, east elevation, looking southwest.

Northeast storefront corner, looking west.



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Northeast corner, looking southwest.

Window detail, north elevation, looking south.



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Context view, looking east from Wilshire Boulevard. 1202 3rd Street Promenade (subject property) is on the right.

Context view, 3rd Street Promenade looking south from Wilshire Boulevard. 1202 3rd Street Promenade (subject property) is on the right.



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MISCELLENOUS ATTACHMENTS

Current Tax Assessor Map

Sanborn Fire Insurance Map 1918

Sanborn Fire Insurance Map 1918-1950

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