Commerce Optimization
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Transcript of Commerce Optimization
Commerce OptimizationGet best-practice solutions for Customer Segmentation and the
benefits of collaborating with a single ecommerce solution provider
who offers expertise in development, marketing and optimization.
IMAGINE…the number of Internet users by 2020!
2,925,249,355
2,034,259,368
413,425,190
7,243,784,121
6,916,183,480
6,127,700,430
7.9 %
16.1 %
47.2 %
1.14 %
1.19 %
1.26 %
10.4 %
29.4 %
6.7 %
Internet Users
UsersGrowth
WorldPopulation
PopulationGrowth
Penetration
2010
2014
2000
The first billion internet connections was reached in 2005
The third billion will be reached by the end of 2014
The second billion in 2010
Source: Internet Live Stats
IS YOUR BUSINESS READY FORwww.osf-commerce.com
EXPLOSIVE GROWTH?
02
MOST WEBSITES FAIL TO ACHIVE AN OPTIMAL UX
www.osf-commerce.com
97% = BAD USER EXPERIENCE
03
87%
CONVERSIONIf a visitor to your website
has a successful user experience they are 87% more likely to buy from
you
44%
ACQUISITION RETENTION44% of online
shoppers tell a friend about a bad online
experience
62%
62% of customers base future
purchases on past experiences
User Experience Influences all you KPI’s
Source: Usabilitysciences Source: Business2CommunitySource: Kissmetrics
WHAT’S YOUR LEVEL OF MATURITY IN www.osf-commerce.com
DIGITAL COMMERCE?
05
OPTIMIZING digital presence for heightened
customer engagement by creating processes,
infrastructure and resources.
DIGITAL COMMERCE
MARKET EXPANSION
GLOBALIZATION
LEVEL OF MATURITY
INITIATION
IMPLEMENTING global development strategies
and monitoring the growth of your business.
LAUNCHING commerce services and
complying with first customer requests.
Web Commerce Outsourced or Custom
Emerging Business by Replatforming Commerce Solutions
Global Commerce and Omnichannel Solutions
COMMERCE OPTIMIZATION
www.osf-commerce.com
APPROACH
05
01
Custom Analysis
02
Inbound Marketing
03
Search Engine Marketing & SEO
04
Growth Solutions
05
Customer Success Stories
www.osf-commerce.com
CUSTOMIZED
06
01
Custom Analysis
GET YOUR SALES
Are Your SalesGROWING with the Trend?
591%
86%
336%
making Call to Action more prominent
using Video on landing pages
redesigning the lead generation page
INCREASE your conversion rates by
SO?Source: Kissmetrics Case Study
Source: Eyeview Case Study
Source: Kissmetrics Case Study
www.osf-commerce.com
ANALYTICS TOOLS
07
01
Custom Analysis
LEVERAGING SITE DATA WITH
See how visitors found your site, what pages they visited, how long they stayed on your site and many other facts and figures.
Heat maps and video give you an understanding of how your visitors engage your website with the help of heat map and scroll map reports.
Get a FREE 1-Hour CONSULTATION
www.osf-commerce.com
MORE FOR LESS
08
02
Inbound Marketing
INBOUND PRACTICES PRODUCE
Is Your SitePERSONALIZED for Success?
54%
62%
MORE Leads
LESS Cost
Inbound practices produce 54% MORE leads and costs 62% LESS than traditional outbound practices.
SO?
Source: RedBranchMedia
www.osf-commerce.com
CAMPAIGNS
09
02
Inbound Marketing
EMAIL MARKETING
Do you have an Email MarketingCampaign in order
to increase revenue per email?
SO?95%
$143%
of online consumers use email
for every $1 spent, $44.25 is the average return on an email marketing investmentof all emails are being opened via a mobile device
DID YOU KNOW THAT:
Campaigns Analysis & Optimization
Platform Integration
Campaign Management
OUR SERVICES
Source: ExactTarget
Source: ExactTarget
Source: ExactTarget
www.osf-commerce.com
CUSTOMER GROUPS
10
02
Inbound Marketing
MAKE YOUR VISITORS FEEL UNIQUE WITH
Do you use Customer Groupsto improve theuser experience?
improve Users Experience
SO?94%
74%
29%
of marketers agree that website personalization is critical to current and future success.
of online consumers get frustrated with websites when content has nothing to do with their interests.
of marketers today invest in website personalization and use behavior-based data.
DID YOU KNOW THAT:
Campaigns Strategy & Configuration
Platform Integration
Campaign Management
OUR SERVICES
Source: Econsultancy
Source: Dinamicyield
Source: Dinamicyield
www.osf-commerce.com
AFFILIATE MARKETING
11
02
Inbound Marketing
INTEGRATE
Are you in theNetwork?SO?
$4.1
Affiliate programs have the third largest marketing budget after PPC & email.Affiliate marketing spending will reach $4.1 billion in 2014.
Affiliate marketing is considered low risk because you pay only for the results.
DID YOU KNOW THAT:
Analysis of audience and affiliate networks
Implement and test the tracking code
Campaign Management
OUR SERVICES
3rd
lowSource: Forrester
Source: Forbes
Source: Kissmetric
www.osf-commerce.com
FIRST PAGE
12
03
SEM & SEOBE ON THE
Are You on theFIRST PAGE of Results?
60%clicks to the TOP 3ORGANIC SEARCH RESULTS
SO?
More than 60% of all organic clicks go to the top three organic search results!
Source: HubSpot
www.osf-commerce.com
MARKETING
13
03
SEM & SEOSEARCH ENGINE
OSF provides Pay-Per-Click campaign management with automated billing and reporting, as a cost effective alternative to in-house PPC management.
93%
85%
52%
of online experiences begin with a search engine.
of retailers said that search marketing is the most effective customer acquisition tactic.
of marketers found a customer via Facebook.
DID YOU KNOW THAT:
Campaign Strategy & Configuration
Platform Integration
Campaign Management
OUR SERVICES
Source: Digital Insights
Source: Forrester
Source: Search Engine Journal
www.osf-commerce.com
OPTIMIZATION
14
03
SEM & SEOSEARCH ENGINE
An integrated SEO optimization plan increases organic traffic and reduces new user acquisition costs. OSF Global Services offers expertise in the following SEO enhancement services:
86%
75%
61%
of all Internet traffic is generated through search engines.
of users never scroll past the first page of search results.
of global Internet users research products online.
DID YOU KNOW THAT:
Keyword & Competition Analysis International, Local & Multi-Language SEO Site Architecture & Indexation Ongoing Optimization & Reporting CMS Optimization for SEO
OUR SERVICES
Source: ipoint-tech
Source: Interconnected World
Source: MarketShareHitsLink
www.osf-commerce.com
GROWTH SOLUTIONS
15
04
Growth Solutions
STRATEGY FOR
Is your growth STRATEGYbuilt to succeed?
billion by 2017 SO?
Online retail sales will hit $370 billion by 2017 from $220 billion in 2014.
$370Source: Business2Community
www.osf-commerce.com
MOBILE COMMERCE
16
04
Growth Solutions
OPTIMIZE FOR
Is your online store ready formobile shoppers?
SO?
Simple, clean UI/UX Multi-device compatibility Mobile applications Responsive newsletters Support functionality Boosting conversion rates
OUR SERVICES
90%
62684%
Push notifications on a mobile application can increase app user retention rates by 90%
Global m-commerce sales reached $133 billion in 2013, and will reach $626 billion in 2018
of smartphone shoppers check online stores while in the physical ones
DID YOU KNOW THAT:
Source: Goldman Sachs
Source: MarcResearch
Source: Mobile Action
www.osf-commerce.com
OMNICHANNEL INITIATIVES
17
04
Growth Solutions
PREPARE FOR
the right tools and data
simple, relevant &
seamless
omnichannel dev strategy
Companies find implementing omnichannel
challenging due to the complexity of
integrating the right tools and data.
Regardless of the original touchpoint,
customers expect their interaction with
retailers to be simple, relevant and
seamless.
We build the best omnichannel development strategy where you invest only in the right mix of stores, mobile, digital marketing and CRM capabilities.
www.osf-commerce.com
BUSINESS AGILITY
18
04
Growth Solutions
REPLATFORM FOR
Why Replatform? We Can Help You:
Fast growth & technology innovation Navigation, coding & search capabilitiesBack-office integration Omnichannel initiativesSecurity and complianceMobile optimization
Evaluate leading platformsDevelop a clear ecommerce strategyExpand functionality through applications and plug-insRoll out multiple sites and brandsPerform front- and back-end integrationsMap out an SEO plan
www.osf-commerce.com
DIGITAL FLAGSHIP
19
04
Growth Solutions
MOVE FORWARD WITH A
Close the gaps in your digital ecosystem and turn content-interested visitors into ecommerce customers.
A CMS-to-Ecommerce Integration can transform your
ecommerce platform into a Digital Flagship for
all content-driven websites.
A Digital Flagship enables your website to be the main hub for all brand communication and sales.
www.osf-commerce.com
INTEGRATION
20
04
Growth Solutions
THIRD PARTY & SYSTEMS
CRM (Customer Relationship
Management)
CMS (Content Management
System)
Payment Gateway
Tax Systems Order Management
Fulfillment InventoryShipment Tracking
Supply ChainRatings & Reviews
Marketing Automation
Support Centers
www.osf-commerce.com 22
05
Success StoriesCUSTOMER
SUCCESS STORIES
48 BRANDS
118 COUNTRIESBRANDS SELL TO
150 Mil. $REVENUE BY ECOMMERCE SITES WE MANAGED
With OSF, L’Oréal saw a unique opportunity to unify disparate applications while creating a personalized and engaging shopping experience across all devices.
SOLUTIONS FOR L’ORÉAL CANADA & USA Ecommerce Replatforming & Salesforce Integration
L’Oréal Canada and USA Cosmetics, Beauty
CLIENT INDUSTRY
"OSF assisted us with new technology and gave us the ability to deploy many brand sites in an efficient manner, making technology our driver for growth.“ Martin Aubut, Director, Interactive Marketing and Ebusiness
Strategy at L'Oréal Canada
Launched 6 sites, 4 brands with an average delivery time of 3 months
Large increase in mobile traffic, conversion rates and revenue
Data from Demandware automatically pushed to 3rd-party systems
Consistent layout across all brands, languages and geographies
6 sites & 4 brands
22
www.osf-commerce.com
05
Success Stories
26
www.osf-commerce.com
05
Success Stories
Before OSF launched the Magento solution, OpenYard founder Justin Pfister had been spending 60% - 70% of his time on his IT solution as his other business initiatives suffered.
SCALABLE ECOMMERCE SOLUTIONMagento Platform Opens Doors for OpenYard Growth Initiatives
OpenYard Sporting Goods
CLIENT INDUSTRY
"OSF’s developers had valuable industry-specific experience that we could utilize and combine with our specific experience at Openyard. The experience was really healthy—we were able to share and benefit from each other’s knowledge base and grow together.“ Justin Pfister, Founder
Results in 3 months after release
+Increase in site transactions41%
+Increase in purchase quantities
62%
27
www.osf-commerce.com
05
Success Stories
A two-week A/B Testing method with a 50/50 split between Sanuk’s three-page and new one-page checkouts revealed a reduction in cart abandonment, boosted conversion rate and a sizeable contribution to site revenue.
‘ONE PAGE CHECKOUT’ SOLUTION OSF’s Optimized Checkout Solution to Deckers Footwear Brand
Sanuk Footwear
CLIENT INDUSTRY
"This is great for Sanuk, and a great introduction as we consider OPC for Deckers’ other sites. I expect with those we will see a 4% increase in conversions, at least.“ Sean Knots, Associated Online Producer at Deckers
+ One Page Checkout (OPC) resulted in a 3.8% lift in orders per visitor & an 8% lift in conversions.
3.8%
OPC contributed $610,000 in additional revenue over a two-week period.
$610k
Sanuk expects $775,000 in incremental revenue once OPC is deployed.
$775k
23
www.osf-commerce.com
05
Success Stories
Thanks to a series of successfully implemented marketing initiatives, InZonaTa managed to gain a leading position on the deals market in Romania.
GEO-TARGETED MOBILE APPLICATIONPush Notification Increases Conversions for InZonaTa
InZonaTa Deals Website
CLIENT INDUSTRY
+
37% Increase in conversion from 3rd cart recovery email with dynamic codes for extra discounts
Higher conversion on geo-targeted mobile application with push notification
Open Rate increase for geo-targeted newsletter
+
+
1.5%
12%
thank you!Gerard SZATVANYIPresident & CEO
Chris HOOVENSVP Sales & Business [email protected] [email protected]
Adela SZATVANYIHead of Commerce Optimization