Retail vs. Marketplace

Commerce in ContextBuildaBazaar’s Weekly Bulletin

Version 6May 11, 2013

Views mentioned here are personalInfibeam and Buildabazaar does not endorse any statements made during the

presentation

• What is SEO?

• Google Indexing

• Basic Principles of SEO

Keyword research

On-page SEO

Off-Page SEO

Search Engine friendly site development

Analytics

Google Plus

• Where I can learn more about SEO?

• Q&A

Agenda

• SEO is a powerful internet marketing

technique

• SEO is a technique which helps search

engines find your site and rank them high

for several queries

• This helps you gain a lot of traffic to your

site from the search engines

• To increase the traffic to your site proper

integration of SEO is necessary

What is Search Engine Optimization SEO?

What matters in SEO:TitlesLinksWords in the linksReputation

• Google Indexing is the process of pages being scanned and an index is

created.

• The Google results will be based on this index

• How to create index for my Store?

• Type site: example.com in Google with your site name

• You will get know whether your site is indexed in Google

• If it is not indexed, You can create a Google Index by logging with your

Google Account

• By doing this, you add your site to the Google search

Google Indexing

The basic principles of SEO can be classified into 5 categories:

Keyword research

On-page SEO

Off-Page SEO

Search Engine friendly site development

Analytics

Google Plus

Basic Principles of SEO

The queries someone types into a search engine can be divided into 3 types

Informational queries – searching for information from general to

specific

Navigational queries – searching for a specific site or page

Transactional queries – searching with an intent to purchase

Key word Research

• Brainstorm to develop keywords that suits your products

• Online Tools that might help you develop the keywords:

Google Adwords Keyword tool

SEO book keyword tool

Word Tracker

Keyword Discovery

Developing List of keywords

• Find out the search queries your customers use through Google Analytics

• Try to avoid common industry jargons about which people have no idea

• Look for synonyms for the common queries

• Try to differentiate from competition; do not bid aggressively for high

priced common keywords

General Tips to develop Keywords

The basic principles of SEO can be classified into 5 categories: Keyword research

On-page SEO

Off-Page SEO

Search Engine friendly site development

Analytics

Google Plus

Basic Principles of SEO

The on-page SEO tools depend on the following factors:

Content quality

Usage of Images

Customer engagement

HTML( titles, headers and description)

URLs

Speed of the site

On-page SEO

These factors are taken care by

BuildaBazaar

• Content quality is one of the most important factors that decide the

rank of the site.

• How to develop content in a product page?

Do not use the product description same as the Manufacturer product

description

Add unique content

Engage customer through various techniques

Rate the product

Review the product

Conduct surveys

Content Optimization Techniques

Image Optimization Techniques

•Name the image

properly

•Avoid common key

words

•Remember there is a

limit for the search

engines to search for

•Do not use names like

DCMIMAGE123.jpg

&DCMIMAGE456.jpg

Naming of image

Ecommerce Site 1

Ecommerce Site 2

Searches based on images

are getting very popular in the

recent times.

Hundreds of Ecommerce

Sites selling the same set of

product

It becomes necessary to

differentiate in terms of

content and Image

You can see an example

where not only the product

description is same but also

the image name is similar

Example of Good Image Naming

This Page might be recommended in the search engines for various

queries such as: Smart Phones, Samsung mobiles, Samsung Galaxy S3 ,GB

memory card and so on.

The basic principles of SEO can be classified into 5 categories: Keyword research

On-page SEO

Off-Page SEO

Search Engine friendly site development

Analytics

Google Plus

Basic Principles of SEO

The page ranking does not depend only on the content and design of the web

pages. There are various off page factors also decide the ranking.

They are:

Social reputation

Social shares

Trust

Personal factors such as country, locality and so on.

Off – Page SEO

Leveraging Google Plus Account

How could you leverage the Google plus account for SEO purpose

Google Plus Buttons

SEO keyword strategy

Create Google Plus Business page

Use various sources like blogs and forums to develop the visibility

Increase the author rank

The basic principles of SEO can be classified into 5 categories: Keyword research

On-page SEO

Off-Page SEO

Search Engine friendly site development

Analytics

Google Plus

Basic Principles of SEO

• Google recently introduced two algorithms named Panda Algorithm and

Penguin Algorithm to block and monitor the violations of the sites

• The above mentioned algorithms decide the reputation of the site

• A site can be blocked from a search engine if its reputation is very bad

• There are various kind of violations that the search engines monitor

• Various violations include: Keyword stuffing, Hidden texts, Shallow content

Search Engine Friendly Sites

The basic principles of SEO can be classified into 5 categories: Keyword research

On-page SEO

Off-Page SEO

Search Engine friendly site development

Analytics

Google Plus

Basic Principles of SEO

• There are various Analytics tools such as Google Analytics that can be used

to analyse the traffic to your site

• This helps you understand the various traffic sources for your site

• You can find out the several keywords used by the visitors to your site. You

can use the keywords effectively to attract more visitors to your site

• You can get a fair idea about your site’s reputation through the bounce

rates.

Analytics of Your Site

• http://support.google.com/webmasters/bin/static.py?hl=en&page=checkli

st.cs&tab=1095579&from=1095579&rd=1

- Google Webmaster

• http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2013/01/04

/bing-webmaster-tools-overiew-webinar-januray-10th-at-12-00-pm-est.as

px

- Bing Blogs

• http://academy.hubspot.com/certification - Hubspot marketing

Where can I learn more on SEO

Questions & Answers