COMMENT ANALYSIS FINANCE DIRECTORS … · MISSION STATEMENT WINTER 2015 –FINANCEDIRECTOR.COM E:...

www.the-financedirector.com

COMPELLING

FROM LEADING FINANCE DIRECTORS AND

FINANCIAL JOURNALISTSTHROUGHOUT EUROPE

COMMENT AND ANALYSIS

FDE | www.the-financedirector.com

The role of the European finance director has changed dramatically in recent years, with corporate leadership emerging as the key focus of the FD’s endeavours. Published since 1992, Finance Director Europe has gained a reputation for informative and authoritative coverage of the challenges which increased strategic influence brings.

Through our print publication and online resource centre, we provide a valuable European perspective on finance directors’ most pressing issues: corporate finance, enterprise risk management, audit and tax, business performance management, technology, and human resources. We aim to captivate and inform a powerful audience of decision-makers, offering strategic thinking to help them create, lead and transform their businesses.

Finance Director Europe is international in its coverage, independent in its positioning and provocative in its tone. Topical and pan-European in the issues covered, articles are written by Europe’s leading business and finance journalists as well as the continent’s most renowned finance directors.

With contributions from organisations such as the IASB, Tesco, Centrica, Henkel, Royal Ahold, ING Group, Publicis and Deutsche Bank, each article charts and reflects the increased power and authority of the FD within the ever more challenging European business environment.

Our goal is straightforward: to be the leading strategic journal for European financial directors.

MISSION STATEMENT

WINTER 2015

WWW.THE–FINANCEDIRECTOR.COM

FDE briefings:

London, Stockholm

and Helsinki

Tapio Korpeinen explains UPM’s move from European paper giant to global Biofore leader

Portfolio transformation

ALSO IN THIS ISSUE: FDs from Standard Life, O2 and SAP EMEA on harnessing the new digital landscape

HCM: Carolyn Wilson, Disney • Globalisation: Robin Brown, United Biscuits • Viewpoint: LMA Finance Committee

WINTER 2014


Tech investment: Andrew Bartels and Frederic Giron, Forrester To market: green-bond principles with Unilever’s Steve Weiner and ICMA’s Nicholas Pfaff

FDE briefing:

Value through innovation

with Mark Rennison, Nationwide

ALSO IN THIS ISSUE:ENISA’s Udo Helmbrecht explains how to navigate the cyberthreat landscape

Our manFlynnPatrick Flynn’s mission to turn ING into a pure bank

FINA

NC

E DIREC

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ROPE W

INTER 2014

WINTER 2014


Tech investment: Andrew Bartels and Frederic Giron, Forrester To market: green-bond principles with Unilever’s Steve Weiner and ICMA’s Nicholas Pfaff

FDE briefing:

Value through innovation

with Mark Rennison, Nationwide

ALSO IN THIS ISSUE:ENISA’s Udo Helmbrecht explains how to navigate the cyberthreat landscape

Our manFlynnPatrick Flynn’s mission to turn ING into a pure bank

FINA

NC

E DIREC

TOR EU

ROPE W

INTER 2014

CORPORATE FINANCEENTERPRISE RISK MANAGEMENT

BUSINESS PERFORMANCE MANAGEMENTTECHNOLOGY

AND HUMAN RESOURCES

AUDIT AND TAX

WINTER 2016


Treasury & cash management: Javier Santamaría, European Payments Council Fleet & mobility management: Christian Lindskov Alsø, ISS • Risk management: Julia Graham, Airmic

FDE briefings:

insights on digital

transformation

Novo Nordisk CFO Jesper Brandgaard discusses the innovative technologies required for a sustainable and effective operating model

Whatever it takes

ALSO IN THIS ISSUE: The OECD’s Pascal Saint-Amans on tax transparency

Duncan Jones of Forrester talks P2P software


EDITORIAL CONTENT AND PHILOSOPHY

EDITORIAL FEATuRES SuMMER 2017

Finance Director Europe delivers the inspiration and unbiased information finance directors need to perform their jobs more effectively. Drawing on a combination of journalists, practitioners and strategists, our analysis allows readers to understand and react to the constantly evolving challenges facing FDs at Europe’s public and private organisations.

Each issue provides sound business-oriented coverage through leader articles, interviews, features and surveys, with regular features on corporate finance, treasury and risk management, audit and tax, business performance management, technology, corporate relocation and human resources.

Finance Director Europe extends its editorial voice and influence through associations with leading conferences and research, and through our extensive online knowledge library.

We work hard to ensure your message gets the opportunitity it deserves. We have pulled together an impressive stable of contributors, experts and opinion formers to create the next issue of FDE. Your advertisement will appear alongside the most relevant article, ensuring it is seen by the people who matter the most – your target market.

MAXIMISING YOuR MARKETING POTENTIAL

● The big interview Nicolas Peter took on the role of CFO at

BMW on 1 January 2017. His appointment comes as Mercedes is set to outsell BMW for the first time in 10 years, and when the company is set to increase its high-end models to help finance a transition to self-driving, electric cars. Finance Director Europe speaks to Peter to discuss his strategy for increasing BMW’s profitability as the company is set to regain its leading position against Mercedes. As Peter was formerly the European sales lead we also discuss the transition from moving roles within a company and how his previous skills will be used in his role as the CFO.

● Digital innovation Ericsson reported an 11% annual fall in net

sales in Q2 of 2016. This was largely due to mobile broadband investment in countries that have had major macroeconomic impact from oil price reduction, lack of hard currency, or both. The strategy from now on is to make sure Ericsson is a leader in mobile broadband; it also wants to improve the revenue it gets from operators in transforming new types of networks. Jan Frykhammer, CFO, explains what role the finance function will play in helping this strategic shift.

Novartis is using a virtual TV conference platform to engage with healthcare professionals (HCPs). The changes come as new European pharma industry rules came into effect last week on HCP payment transparency, requiring firms to disclose their payments to HCPs for activities such as travel to congresses. FDE speaks with Harry Kirsch, CFO about the company’s increased investment in digital technology why he see it as important to bring the digital service directly to customers.

● Risk management Metso Corporation in Finland has set up

a process to align all risk management operations with the company’s strategy and business objectives. Regardless of the world’s political changes or potential cyber threats the company has been set up to be resilient, and still able to communicate with multiple stakeholders. Winner of FERMA’s risk manager of the year award, Heljo Laukkala, vice president, corporate risk management, explains why preparing for all risks has helped to stabilise the business.

● Treasury and cash management Since Great Britain voted to leave the EU

the pound has fallen and as a result finance teams are hedging their funds in order to


EDITORIAL FEATuRES SuMMER 2017 CONTINuED

manage their foreign exchange risk. Sarah Boyce, policy and technical director at the Association of Corporate Treasurers (ACT) explains how important it is for the hedging strategy to align with the board and shareholders’ attitude to risk, looking at profit margins and/or cash flow for the next year.

Greencore, an international manufacturer of convenience foods, has refinanced

its debt facilities. The extra financing of £300 million pounds was from a ten-bank syndicate. It has meant the company has been able to invest in its business and grow. Noel Brady, head of treasury, explains the process for refinancing with the involvement of a number of partners and how it has helped developed Greencore’s core businesses.

● Fleet and mobility management AstraZenca’s global category manager fleet, Andy Leeden, winner of Fleet

Manager of the Year Award for 2016, has successfully developed a worldwide strategy for 19,000 vehicles that enables the everyday running of his fleet across 72 countries, with a 100% implementation in Europe and North America. He introduced a common fleet standard in Europe across 32 markets, partnering HR and safety and health and environment, in order to optimise total cost of ownership, with a focus on all employees driving on business, not only company car drivers. Leeden discusses how this resulted in a 14% reduction in fleet cost base over a four-year fleet lifecycle.

● Globalisation The one size fits all approach no longer works and contracts have to work on a

global scale. FDE speaks with Professor Ian Goldin, professor of globalisation and development; fellow of Ballior College, Oxford University, about the challenges that CFOs face when investing overseas and how to handle different economies and tolerate the risks.

Foreign investment in Asia has presented increasing opportunities for Europe. We speak to Suman Bery, non-resident scholar, Pravakar Sahoo, scholar from

Bruegel, a European think tank specialising in Economics about trade policies in Asia and prospects, cross-border investment, financial sector governance and reform and economic regulation.

● Human capital management VW will be recruiting more than 1,000 IT experts over the next three years from

overseas; half will be employed in Wolfsburg, Germany. The aim is to expand the company’s expertise in AI, big data, virtual reality and smart production. Dr Karlheinz Blessing, member of the board of management responsible for human resources, explains why the investment in this skills expansion will help the company grow and increase ROI in the following areas: digitalisation, software development, E-mobility, autonomous driving and mobility services. Blessing also discusses the regulations surrounding visa applications, expatriate training and payroll systems when employing staff from overseas.

● Robotic process automation Zurich Group finance operations function is focusing on the use of robotic

application and core systems strategic change to optimise automation outcomes. Dean Smith, finance operations, head of shared services performance, discusses how using robotic automation can be a positive game changer for the finance teams but can also distract the business from dealing with underlying issues such as, disjointed organisations, inefficient processes and poor technologies.

● Governance risk and compliance In May 2016 the official text of the reformed data protection laws was released

by the European Commission. It will become law in 2018. It gives authorities more power to take action against EU and non-EU companies that breach data protection rules. As companies have become increasingly reliant on using consumer data to help increase revenue the new ruling could have a negative impact on profitability. We speak to Andrus Ansip, vice president for the digital single market, as to what companies are expected to do in order to comply.

DISTRIBuTION AND READERSHIPThe controllers of Europe’s largest business budgets, Finance Director Europe’s readers make enterprise purchasing decisions on everything from banking to IT networks, health insurance to communications and professional services to travel.

Our ABC audited readership, the finance directors of Europe’s leading corporations, are the people who will select and authorise the purchase of your products and services, and no other publication can offer advertisers a more effective medium to communicate with them.

Reader ProfileFinance Director Europe is read exclusively by senior financial executives holding power and authority at major European organisations.

Distribution and CirculationFinance Director Europe is mailed directly to 10,900 named individuals: finance directors within Western Europe in public and private companies.

Readership annual turnover (€)

Over €5bn 25%

€1-5bn 35%

€500m – €999m 15%

€100- €499m 15%

Area of activity

CPG (Consumer packaged goods) 10%

Energy & Utilities 10%

Oil and Gas 10%

Other 10%

Pharmaceutical / Medical Device 10%

Other manufactured products 10%

Trade & Retail 10%

Transport & defence 10%

TMT (Telecommunications, media and technology) 10%

BFSI (Banking, financial services & insurance) 10%

Geography breakdown

UK 21%Denmark 3%

Spain 6%

Belgium 3%

Finland 3%

France 11%

Germany 16%

Rest of Europe 2%

Sweden 6%

Ireland 3%

Norway 2%

Portugal 2%

Netherlands 8%

Italy 5%

Switzerland 8%

€25m-€99m 10%

Job title & position



DIGITAL EDITION 20,000 copies will be sent via email to senior decision makers who buy, specify and recommend products at major companies world wide.

High Impact Your advert will be placed in an environment in which the reader already has an interest and that will stimulate a strong impulse to buy. However, the real value comes when major decision makers suddenly find a focused journal, specifically dedicated to their needs, that they can easily share with their peers and teams.

The digital edition will provide links to your website, which will allow instant access or ordering. In addition, your advertisement or editorial can be enhanced with animation or video for greater impact and response.

Search Engine FriendlyThe digital edition of Finance Director Europe will be indexed by leading search engines, providing yet another way to draw readers to your advertisement. Readers looking for specific information will arrive at the digital magazine page as easily as at a website.

Online advertising digital editionAdvert sizesBanner (468x60 pixels)Mini Tower (120x300 pixels)Spotlight (120x60 pixels)

Production detailsAll ads must be supplied in either JPG, GIF, animated GIF, HTML or SWF file formats.


the-financedirector.com in conjunction with its partner publication, enables easy and thorough communication between buyers and sellers through multiple, fully optimised channels.

Our online service brings together a global community of senior financial executives and a wealth of market knowledge based around extensive market experience.

OuR ONLINE CONNECTION:THE-FINANCEDIRECTOR.COM


ONLINE CONTENTStimulating content and focused services for your business:

● Thought Leadership: Synopses of past, present and future case studies that have impacted business

decisions at major organisations, including an indispensable source of direct links to tier suppliers.

● Solutions & Services: Categorisation of leading suppliers, providing buyers with crucial

information for critical purchasing decisions.

● Feature Articles: Strategic articles and compelling comment written by leading business minds

and covering the cutting edge of strategic development and financial issues.

● Newsletter: A monthly update containing links to new

content and solution providers.

● Key Websites: A repository of knowledge containing major

business-to-business resources on the web.

● Events: The latest conference and meetings for senior-

level financial executives.

● White Papers: A repository containing the latest analysis,

insights and technology solutions updates.


Our expertise, contacts and community ensure that your message reaches the right people in the senior management community, and with maximum impact.

The-financedirector.com delivers:● Great brand awareness in line with your corporate strategy● Potential customers to your corporate homepage● Qualified business enquiries from your target markets● Increased visibility for your latest products or services● The opportunity for you to increase your market share

and penetration

And most importantly for our key clients:● Measurable results from qualified sources

Our key clients promote their targeted message through specifically designed profiles. Each profile consists of:● 600 words of optimised, product or service-specific content● Five expandable images with captions● Contact information● Corporate URL

Optional profile additions include:● Up to 12 press releases linked to your profile and included in

The-financedirector.com monthly newsletter● Downloadable white papers linked to your profile and housed

in the white paper archive● Exclusive lead banners, strategically positioned, at the head of

an appropriate page within the-financedirector.com to divert traffic back to clients’ corporate homepage

● Advanced, industry-leading marketing statistics by WebTrends, providing exhaustive, real-time data on user sessions to confirm our clients’ return on marketing spend

A Prime Location to Get Your Message to the Right People…


MARKETING OPTIONS

Our range of executive products offers one of the most varied and competitive price plans on offer today. Select from an array of creative and flexible solutions across a range of media to meet your specific needs. Please feel free to contact your relevant sales representative to find out how we can tailor a package that matches your requirements to reach your target audience.

How We Deliver Return on Investment

In Print● We ensure your messages and your brands are placed in front

of key decision makers providing you with invaluable exposure for your business

● Strategic placement allows your advertisement to be positioned in the section that focuses specifically on your product area, highlighting you as a prime solution provider

Online● We exploit the dedicated senior management readership that

our own data centre has developed over the last two years

● Our innovative projects and news sections are regularly updated, bringing industry professionals back day after day

● Each section of the-financedirector.com is fully optimised to attract relevant traffic from all the world’s major search engines

Account Management● Our dedicated account management service provides a

truly personal touch, with each client assigned an individual account manager

SEARCH ENGINE OPTIMISATION

Our team of search engine marketers are dedicated to continuously improving our clients’ web rankings. Our unique approach to marketing and established techniques have a long history of proven results across all major search engines.

Client profiles are continuously monitored to ensure that they are fully optimised and that traffic drawn to their profile is also being directed to their own websites. We have an extensive skill base in three main areas of search engine optimisation:

● An editorial team producing expert web optimised copy ● An online marketing team monitoring the effectiveness

of our clients’ profiles and working on link-building and other SEO techniques

● A programming team creating highly optimised code

We have invested heavily in proving the direct value of our web-based services to our clients. All our websites use the industry-leading reporting software, Webtrends. Our clients automatically receive basic reports containing everything they need to measure the return on their marketing expenditure. In addition, we offer advanced reports for clients that are looking to find out more detailed information to help them with their own marketing activities.


8-page sponsorship● Your own 8-page supplement● Flash on front cover● 1000 run-ons for your own use£48,640

4-page sponsorship● Your own 4-page supplement● Logo within the contents pages● 1000 run-ons for your own use£24,320

ADvERTISING RATES

Custom publishingWork with our skilled editorial and design team to create a bespoke 6 page Company Briefing, this could include a combination of case studies, product information, company profiles and interviews with key executives in addition to client testimonials.

Distributed independently POADistributed with publication POA

Carrier sheetA quarter page advertisement on the address sheet that accompanies all reader copies.

Carrier Sheet £4,950

ONLINE OPTIONS

Series bookings x1 x2 x3 x4

Double-page spread £10,900 £9,810 £9,265 £8,720

Single page £7,200 £6,480 £6,120 £5,760

Island £4,700 £4,230 £3,995 £3,760

Half page £3,500 £3,150 £2,975 £2,800

Inside front cover DPS £13,200 Inside front cover £8,900

Outside back cover £12,000 Outsert £6,950

Reprints of advertisement or article 500 reprints £1,0001000 reprints £1,800

Inserts:Loose leaf £4,500 Bound in £5,400

Advertising in Finance Director Europe can work wonders for companies trying to access Europe’s leading financial decision-makers. Our readers are powerful and influential high net worth individuals whose responsibility for major corporate purchasing and affluent lifestyles makes them a prized market for corporate, business-to-business, financial and travel advertisers worldwide.

In addition to a wide range of print marketing opportunities, we offer a variety of online promotions through our internet resource centre, The-financedirector.com. Opportunities include:

● Vendor Presentations – case studies, interviews, profiles● Banner Ads● Links

Optimised 600 word Solution & Services showcase £3,950

Exclusive Lead Banner postion £POA

Special White Paper service £1000**for four white paper inserts

FOR FURTHER INFORMATION ON JOINING THE FDE COMMUNITy, PLEASE CONTACT yOUR NEW BUSINESS MANAGER: SANJEEv DOLE ON +44 20 7915 9738OR EMAIL SANJEEv [email protected]

FOR THE FDE EDITOR, PLEASE CONTACT: KIMBERLEy HACKETT ON +44 20 7936 3853OR EMAIL [email protected]

Awards sponsor package includes:£5000 / $8315 / €6070

● Logo on cover (beside awards copy)● Logo on each awards content page● Logo included in any PR communications sent out

COMMENT ANALYSIS FINANCE DIRECTORS … · MISSION STATEMENT WINTER 2015 –FINANCEDIRECTOR.COM E:...

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