Comm201 electronicpresentation ravaioli
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Transcript of Comm201 electronicpresentation ravaioli
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What do you do when you
wake up?
Check Facebook?Twitter?Email
Instagram?Pintrest?
The news?
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I DO!
DO YOU?
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If yes, then you are engaging in mass media
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There is a theory for it!
The Uses and Gratifications Theory!
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YAY!
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Huh?
It is a theory that tries to understand mass media.It focuses on the reader…YOU!
…
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What do YOU do with the media?
How do YOU use the media?
Why?
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Mass communication theorists, researchers and
practitioners use this theory
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Media surrounds us.
So we need to understand everything about it.
It is apart of our daily lives
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Too many definitions on audience gratifications and fulfillments.
Question the quality & reliability of data collected
Too big of a scope – very broad
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“What people do with media rather than what
the media does to people”
is…
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