Rules of Engagement - Meaningful Communications Strategies in the Digtial Age - DNAsia 2011
Comics as digtial content
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Comic Strips | Web-Comics | Brand Mascots
1ORANGE RADIUS ARTS PRIVATE LIMITED
ComicBlitzby
ORANGE RADIUS ARTS PRIVATE LIMITED
Content Publishing Mediums Comics Vs others
Medium “Ease of implementation”, which includes a mix of parameters like concept creation, Turnaround time, and cost.
Medium requirement of attention span from consumer unlike videos, webinars, interactive games etc.
WHY
COMICS
2ORANGE RADIUS ARTS PRIVATE LIMITED
Type of Comics
Web-comic 1. Info-graphic 2. Serialized
Graphic Novel1. Static
2. Motion comics
Comic Strips 1. Static
2. Interactive
3ORANGE RADIUS ARTS PRIVATE LIMITED
Increasing Consumption of Comics as Digital Content
With reducing attention span, content consumption is becoming largely visual. It is evident from the trend that major content production sites like Buzzfeed, 9Gag, pinterest have a separate section for comic based content. Notable is the popularity of “theoatmeal.com” , Garbage Bin, thevigilidiot, menstrupedia in digital media.
4ORANGE RADIUS ARTS PRIVATE LIMITED
ORANGE RADIUS ARTS PRIVATE LIMITED 5
WHO we areWHO we areOrange Radius Arts Private Limited is a publishing firm into Comics and Graphic Novels targeting Indian and International Audiences.
We create new-age original content, weaving stories around various genres ranging from Slice of Life, fantasy, Mystery, Humor, Mythology and more.
ORANGE RADIUS ARTS PRIVATE LIMITED 6
PARSHU is our flagship
Superhero comic title.
We have launched three issues in this
series ‘Origins’, ‘Rise of the Warrior’ and
‘Retribution’ and have received an overwhelmingly
positive response from comic readers
for the next-gen Indian Superhero
character.
PARSHU is our flagship
Superhero comic title.
We have launched three issues in this
series ‘Origins’, ‘Rise of the Warrior’ and
‘Retribution’ and have received an overwhelmingly
positive response from comic readers
for the next-gen Indian Superhero
character.
ORANGE RADIUS ARTS PRIVATE LIMITED 7
BLIND SPOT is a 4-story
illustrated anthology launched recently
where we experimented with
various styles and genres.
Each story was illustrated by a
different artist.
Blind Spot was covered across
various newspaper and hailed as
ushering in a new era in Indian Comics.
BLIND SPOT is a 4-story
illustrated anthology launched recently
where we experimented with
various styles and genres.
Each story was illustrated by a
different artist.
Blind Spot was covered across
various newspaper and hailed as
ushering in a new era in Indian Comics.
Entertain to Build Awareness
Fanta, launched an Interactive Graphic Novel featuring the animated Fanta crew that appears in the brand's television commercials in 2013. Called the Play Fanta franchise, the characters connect with the core consumer base of teens through the graphic novel's digital storytelling on playfanta.comhttp://adage.com/article/news/fanta-launches-play-fanta-a-global-graphic-push/
Effective utilization and application of Comics in Brand Strategies
8ORANGE RADIUS ARTS PRIVATE LIMITED
A series of comic strips by Dr Cathy Leamy to promote healthy lifestyle amongst the middle aged couple. It had a “mascot family” and how they improved their daily lifestyle to fight and prevent diabetes. The strips were released on Blogs and other social media, and are apt for health related communication.
Educate to Influence Consideration
Effective utilization and application of Comics in Brand Strategies
9ORANGE RADIUS ARTS PRIVATE LIMITED
Google commissioned a Webcomic to explain the inner workings of Chrome Browser API to developer community. http://www.google.com/googlebooks/chrome/small_00.html
Oatmeal did a Quirky Comic on the benefits of Tesla Model S, the electric car from Tesla motors with 185K FB shares and 10K Tweets. http://theoatmeal.com/comics/tesla_model_s
Convince to Drive Sales
Effective utilization and application of Comics in Brand Strategies
10ORANGE RADIUS ARTS PRIVATE LIMITED
OUR WORK- A GLIMPSE
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Contact Us
13ORANGE RADIUS ARTS PRIVATE LIMITED
RAVEESH MOHAN(Director- Orange Radius Arts)[email protected]
PRIYANK LOONKER(Senior Partner- Orange Radius Arts)[email protected]
14ORANGE RADIUS ARTS PRIVATE LIMITED
THANK YOU