Comedy

Comic Relief 2009

BBC Multiplatform support for Comic Relief and Red Nose Day

Comedy

Multiplatform SupportRed Nose

DayPortal

Let’s Dance

Apprentice

I Player?

Red Noses across

bbc.co.uk

Kilimanjaro

MultiplatformSupport

Comedy

Red Noses across bbc.co.uk

Comedy

Red Noses across bbc.co.ukPurpose

• A unique bbc.co.uk contribution to Comic Relief

• Drive Audience Awareness of bbc.co.uk/rednoseday

• Increase donations to Comic Relief• Pan BBC Co-Operation

Comedy

Three differentRed Noses…

…appearacross

bbc.co.uk

…when clickedthey take you to bbc/rednoseday

content – Homepage, Change Lives, What’s On

Red Noses across bbc.co.uk

Comedy

Red Noses across bbc.co.uk • Noses take over bbc.co.uk!• On 6th March until Red Nose Day 13th

March the noses will appear across bbc.co.uk and BBC mobile sites

• They will be clearly seen but will not obscure site content

• When clicked, the noses take you to one of three destinations on bbc.co.uk/rednoseday

Comedy

Red Noses across bbc.co.ukDestinations

• The three noses will link to three areas of bbc.co.uk/rednoseday :

Homepage, Change Lives, What’s On• Sites with bespoke

noses will link to the Homepage

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Comedy

Red Noses across bbc.co.ukTimelineWhere? When? What Nose?

All sites that use the Barlesque templates 6-13 March

Random include of three generic noses

including Programme Support Sites, APS pages and Genre indexes)  

Audio & Music 6-13 MarchRandom include of three generic noses

Sport 6-13 March Sport personalised noseWeather 6-13 March Weather personalised noseNews 6-13 March One nose suitable for NewsComic Relief prog sites    Let's Dance 21 Feb –14 March Presenter personalised noseThe Apprentice 6-13 March Sir Alan personalised noseHigh traffic sites:    EastEnders 27-13 March TBC Dot or Peggy personalised noseDoctor Who 27-13 March TBC David Tennant personalised noseCasualty/Holby 27-13 March TBC Doctor/Nurse personalised noseTop Gear 27-13 March TBC The Stig personalised nose

Comedy

Red Noses across bbc.co.ukState of Play

• Editorial Policy have signed it off• Barlesque & Central UXD on board• FM&T Technically straightforward• Greenlit from Commissioning

Comedy

Red Noses across bbc.co.ukWhat’s Next

• Mock ups are being prepared• Bespoke noses being created• Contingency plans for opt out /pulling• FAQs for bbc.co.uk/rednoseday• Project build & integration by Feb 28

Comedy

What we need from you• Your approval and support• Access to your technical teams• A list of your requirements

Red Noses across bbc.co.uk