Comes as Advertised?: Advertising's Negative Effects On Society
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Transcript of Comes as Advertised?: Advertising's Negative Effects On Society
Kaboompics
People are surrounded and bombarded by advertisements on a daily basis, through multiple modes of media 10
What What- Flickr
From 2013 to 2014, adult smartphone,
tablet and computer use each went up at
least 5% 9
Flash.Pro- Flickr
Adults averaged over 29 hours a week watching television and
almost 28 hours a week on the
internet.9
Alex Naanou- Flickr
77% of adults ages 18 to 24
agree that they check their phone at least every 30
minutes 8
Benoit Duchatelet
Red Bull generated 360 million views on Youtube
through Felix Baumgartner’s stratos jump 12
Justine Warrington- Flickr
Advertising in schools:“Approximately 200 schools
districts nationwide have signed exclusive contracts
with soft drink companies” 3
Chad Horwedel- Flickr
Advertising can fly under the radar, using product
placement in movies and television shows 11
Fabio Hofnik- Flickr
With all of this exposure to advertising, through countless techniques and forms of media, negative consequences are
inevitably reflected in society
Karina Lamontagne- Flickr
Increasing sexualisation of girls
in advertising has resulted in increased
rates of low self-esteem and
depression, and eating disorders 1
Lars Plougmann- Flickr
Children under eight years old do not understand the
persuasive intent of advertising 2
Nokton- Flickr
“Children who were more aware of beer advertisements held more favorable beliefs about drinking, intended to drink more
frequently as adults” 4
Thomas Hawk- Flickr
Every year, teens are exposed to 1000 to
2000 beer commercials with the
message that ‘real men’ drink beer 6
Five Starr Photos- Flickr
There are 45% more beer ads and 27%
more hard liquor ads in teen magazines than there are in adult magazines 3
www.david baxendale.com- Flickr
Advertisements present gambling as a skillful, easy way of obtaining financial and social rewards 5
Lisa Brewster- Flickr
Advertisements often include
cheaper offers for repeat visits in a
short period of time, which can lead to
gambling addiction 5
AntTree- Flickr
These advertisements encourage spontaneous decisions, which can cause significant financial losses 5
References
Outside Sources:
1 American Psychological Association. (2007, 2, 19). Sexualization of Girls is Linked to Common Mental Health Problems in Girls and Women--Eating Disorders, Low Self-Esteem, and Depression; An APA Task Force Reports. Retrieved from http://www.apa.org/news/press/releases/2007/02/sexualization.aspx
2 American Psychological Association. The impact of food advertising on childhood obesity. Retrieved from http://www.apa.org/topics/kids-media/food.aspx
3 Committee on Communications. (2006). Children, Adolescents and Advertising. American Academy of Pediatrics, 118,2563-2565.
4 Grube, J. W. & Wallack, L. (1994) Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren. American Journal of Public Health, 84, 254-259.
5 Hare, S. (2013, 8, 1). Impact of Marketing, Advertising and Sponsorship on Gambling Behaviour. Retrieved from http://www.health.govt.nz/our-work/mental-health-and-addictions/problem-gambling/research-and-evaluation/implementation-2007-2010/impact-marketing-advertising-and-sponsorship-gambling-behaviour
6 Impact of media use on children and youth. (2003). Paediatrics & Child Health,8(5), 301–306.
Course Sources:
7 Campbell, C. & Marks, L. J. (2015). Good Native Advertising isn’t a secret. Business Horizons, 58, 599-606.
8 Krashinsky, S. (2015, 5, 11). Advertisers cash in on attention spans of digitally savvy Canadians. Retrieved from http://www.theglobeandmail.com.proxy.queensu.ca/report-on-business/industry-news/marketing/microsoft-study-looks-at-attention-span-of-digitally-savvy-canadians/article24359527/
9 Krashinsky, S. (2014, 12, 4). Four ways Canadians are consuming media differently. Retrieved from http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four-ways-canadians-are-consuming-media-differently/article21949630/
10 Matrix, S. (2016). Advertising Strategies. Queen’s University. Lecture.
11 Matrix, S. (2016). What is Public Relations?. Queen’s University. Lecture.
12 Toole, C. Brands as Publishers: inside the content marketing trend. Retrieved from http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend