Comenius Hospitality Business Plan 2012-2014

Bonn, Germany

1. 1 Robert Wetzlar´s Bistroin Dransdorf

Exterior View

1.2 Cross Section

1.3 Horizontal Projection

1.4 Exterior TerraceThe terrace area will be paved with these stones. View of the unfinished terrace area

1.5 Exterior View of Future Banquet Room

60 people can celebrate here in a cosy atmosphere. Alternatively, the room can be split into two smaller units for about 30 people each.

1.6 Parking AreaThere is also a parking lot for approximately 7 cars. Further parking is available along the road.

1.2 Financial Situation

• The two owners bought and renovated the building. The storage and cold rooms in the cellar have also been modernised. Only the restaurant and the kitchen need to be upgraded to state of the art.

• The owners will take out a loan of 50.000 € to finish kitchen and restaurant.

1.3 Owner Profiles

Claudia Nick• 33 years old• Qualified restaurant

specialist• 10 years of experience in

the trade in different restaurants, hotels, bars and on a cruise liner, worked for national and international employers

Christian Spaniol• 30 years old• Qualified chef• 10 years of experience in

the trade in different restaurants, hotels and on a cruise liner, worked for national und international employers

1.4 Further Employees

Kitchen: Apart from the owner Christian

Spaniol two further apprentices will be hired for the kitchen. In the long run one of them should be in his/her third year and one in the first year of their apprenticeship. Furthermore one person will be hired for cleaning dishes, pots and pans and also to clean the kitchen.

Restaurant:Apart from the owner Claudia Nick two more apprentices will be hired for the restaurant. In the long run one of them should be in his/her third year and one in the first year of their apprenticeship. Furthermore, a cleaning lady will be hired for cleaning the restaurant on the basis of 400,-€ (mini job).

1.5 Opening Hours

The restaurant is open from Tuesday to Sunday from 5.30pm until midnight.

The restaurant is closed on Mondays.

The restaurant will be closed for two weeks in January. No further holidays have been planned so far.

1.6 Food and Beverages offered:

Food:Apart from a small fixed menu with five starters, main courses and desserts, a blackboard in the restaurant will display seasonal and regional dishes which can be arranged as a menu (three to five courses). This guarantees the use of fresh products. Furthermore high transport costs can be avoided, which protects our environment.

Beverages:Apart from usual soft drinks and hot beverages we will serve Pils, Kölsch and a rich selection of aperitifs and digestives. Furthermore also red and white wines from Germany will be on offer with a main emphasis on the regions of Ahr and the central Rhineland. Also wines from Italy, Spain and France will be served.

2. Marketing Mix2.1 Location of the Bistro

General Situation• The federal city of Bonn (300.000 inhabitants) is located in the south of Northrhine-

Westphalia. It is situated along both banks of the river Rhine and was the capital of Germany from 1949 until 1990 and continued to be the seat of the government of the Federal Republic of Germany until 1999.

• When the German parliament decided to relocate the parliament and parts of the government to Berlin in 1991, Bonn's successful development into an international location began. Bonn is now the second political centre of Germany, and a top-level location for economy and science. And the city is continuing to develop!

• Bonn has held the title of "Federal City" since 1994. This is more than just a retrospective recognition of the city's almost five decades of being home to the German government - it is also an indication of Bonn's important national and international role for the future, as Germany's second political powerhouse with six important federal ministries and numerous federal authorities, as well as being the home of the UN in Germany . In addition two DAX enterprises (successors of the Deutsche Bundespost) have opened facilities in Bonn.

• http://www.bonn-international.org

2.2.1 Location• The number of inhabitants in Bonn has once again

increased. This was published by the statistical office of the town. On the reference date ( 31.12.2012) it counted 319 606 inhabitants with their main or second residence in Bonn. These are 1004 men and women more than by the end of 2011.

• “This is a nice proof for the fact that Bonn is very attractive. People of more than 178 different nations live here and thus create the unique atmosphere of our town“, says Lord Mayor Jürgen Nimptsch. (www.bonn.de)

Population Trends• Like in many other towns also Bonn sees an increasing

trend of people moving back from the outskirts into town centres. This causes shortages on the housing market.

• Quarters of the town which are very sought-after, e.g. the district of Südstadt, Röttgen and Lengsdorf demand rents which are not affordable, especially for young families with children.

• Other town areas which previously were not so much sought-after, like e.g. Dransdorf , are getting more and more into focus, especially since public authorities have announced to build more flats and houses in this area.

Public Transport

• The town center of Bonn can be quickly and easily reached by public transport from Dransdorf.

• In addition Dransdorf is located in the direct vicinity of the lively district of Endenich, which is known for its diverse cultural events but also offers all the important facilities for everyday life (nursery schools, schools…)

• Between these two districts large wholesale chains have been installed – so all the necessary shopping facilities are there.

Endenichwww.bilderbuch-bonn.de

Dransdorfwww.bilderbuch-bonn.de

Endenichwww.bilderbuch-bonn.de

• Within the next years we can therefore expect a major increase in population numbers in this area.

• We especially count on the arrival of many young families with smaller children but also of young, childless employees of the DAX companies with high incomes.

• At present there is only a very limited offer of gastronomic facilities – one restaurant with home-style cooking, two little fast food stands – therefore we see good development opportunities for our planned bistro type.

3. Equipment and Decoration of the Bistro

Types of Chairs Fabrics for the Upholstery

This chair costs 49,50 € incl. VAT. Of those we need 110 pieces. The fabric for the upholstery is easy-to-clean and washable.

3. Equipment and Decoration of the Bistro

Table sizes: 80 X 80 cm (15 pcs at 139,50 € incl. VAT)140 X 80 cm (20 pcs at 159,50 € incl. VAT)The tables are easy-to-clean and can be washed down. Table cloths will not be required since we will use bast dining sets and serviettes made of cloth. For banquets we will buy 105 table runners.

3. Equipment and Decoration of the Bistro

The rooms will be decorated with many accessories, pictures, cushions, lamps and plants, so that it will have a nice and cosy atmosphere. Altogether 5000 € are available. Some more examples will follow.

4. Choice of Dishes

• We will offer a menu with different starters, main courses and desserts to our guests.

• In addition, there will be a menu (blackboard) with regularly changing seasonal and regional menu selections. These dishes can also be combined as a 3 or 5 course menu.

Menu

StartersRhenanian Tapas 7.00 €(„Halve Hahn“ semi-mature Dutch cheese, ½ rye roll with black pudding, ½ rye roll with salmon, onion rings, mustard)

Potato cream soup 7.50 €Creamed pea soup 9.00 €

Lamb’s lettuce with potato bacon dressing 5.50 €Potato fritters with gusto (smoked salmon, black syrup) 9.00 €Himmel- und Äad (Apple potato puree) with scallops 12.50 €

Main CoursesMussels Rhenanian style 15.80 €Pike-perch in puff pastry with spinach sauce 18.50 €

Herb chicken in a salt crust 14.50 €Turkey breast with apricot sauce 14.50 €

Veal liver “Berlin” style 12.50 €Rhenanian Style beef roast sweet-sour 17.50 €

DessertsApple pancakes 5.50 €French toast with custard 5.50 €Jelly of red fruits Rhenanian style 7.50 €Haribo sorbet 6.50 €Bavarian cream with fruit sauce 5.50 €

Starters

• Creamed pea soup • Potato fritters „with gusto“ served with

smoked salmon

Main Courses

• Mussles Rhenanian Style• Roast Beef Rhenanian Style sweet/sour

Desserts

• Jelly of red fruits• Bavarian cream

Seasonal Dishes Starters• Marinated salmon served in the glass 8.50 €• Asparagus cream soup 7.50 €• Fresh goat‘s cheese with almond crust 7.50 €

Main courses• Fish skewers with a green sauce and chili potatoes 14.50 €• Plaice „Finkenwerder“ style 17.50 €• Lamb cutlets with string beans, potato puree with herbs 16.50 €

Desserts• Berry vanilla parfait 6.50 €• Yoghurt cream with apricot mousse 5.50 €

Price Calculation of the DishesThe final prices/menu prices are calculated according to the overhead calculation method.Based on the material costs, the percentage additions which result from the operating conditions are calculated step by step. Material costs include: Purchase prices of raw materials and ingredientsOverheads include: Personnel costs, operating costs (rent, lease…), taxes, feesProfit:Income of the company ownerRevenue share: ServiceValue added tax: 19% Calculation:Plaice „Finkenwerder“ style Material costs: 4,60 €Overheads: 128%Profit: 24%Revenue share: 13%Value added tax: 19% Inclusive price: 17,47 €Menu price: 17,50 €

FINANCIAL PLAN – COST CALCULATIONS