Come find garmin
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Transcript of Come find garmin
Eugene ShoykhetManager Portable Navigation Devices Group
UMR BSEE 2003KU MBA 2008
History
Garmin was founded in 1989 by Gary Burrell and Dr. Min Kao with a handful of engineers
• Gary and Min worked together at Honeywell• Gar(y) + Min = Garmin
Company went public December 8, 2000• NASDAQ 500• Trade Symbol: GRMN
Hundreds of different products in multiple markets• Aviation• Marine• Outdoor• Wireless• Original Equipment
Manufacturing (OEM)
The Global Leader in PND
• #1 in PND market share worldwide*
• 4 million units sold worldwide in Q2 2010
• Gross profit increased 11.4%
*Canalys Research
Vertical Integration
Garmin• In-house design and
manufacturing, distribution, marketing, sales, customer support
• Control the entire process• Create jobs• Maintain comfortable inventory
Results• High levels of innovation, flexibility,
and responsiveness• Manage risk• Reduce cost• Higher growth and stability
Global Presence
5
Olathe, KS (Headquarters)
•Primary R&D Center
•Aviation Mfg. and Certification
•Sales, Distribution, and Support for the Americas
•2,566 associates
Shijr, Jhongli & LinKou, Taiwan
•Consumer Mfg.
•R&D
•Sales, Distribution, and Support for the Pacific Rim
•5,248 associates
Salem, OR
•Aviation R&D
•Aviation Mfg.
•222 associates
Chicago, IL Retail Store
•19 associates
UK Headquarters
•Sales and Support for Europe, Africa and Middle East
•215 associates
European Distribution
Barcelona, Spain•62 associates
Billdal, Sweden 27 associates
Brussels, Belgium•24 associates
Copenhagen, Denmark•40 associates
Graz, Austria•29 associates
Lisbon, Portugal•14 associates
Lohja, Finland•5 associates
Milan, Italy•60 associates
Munich, Germany•97 associates
Paris, France•71 associates
8,919 total associates
Research & Development
Calgary, Alberta•76 associates
Los Angeles, CA•7 associates
Minneapolis, MN•42 associates
Newport, OR•6 associates
San Francisco, CA•21 associates
Tempe, AZ•17 associates
Grand Cayman
(Parent Company)
•2 associates
Sydney, Australia
•Distribution
•44 associates
Beijing, China
•Sales & Support
•5 associates
Headquarters – Olathe, KS
Approximately 1M square feet of space supporting
• Administration• Primary R&D• Aviation manufacturing• Marketing• America’s customer
support• America’s product repair• Warehouse
Retail Stores
Chicago• Located on the “magnificent
Mile” at the corner of Erie and Michigan Avenue
• World’s first and only retail outlet dedicated to GPS navigation
• Enhance brand awareness and support existing retail partners
Taiwan• Second Garmin retail store
– opened in November 2007
• Located in Tainan, a city in southern Taiwan
• The parking place has become a gathering place for bikers
Markets We Serve
Aviation• General aviation GPS products• Communication, radar and autopilots• Revolutionary glass cockpits
Automotive / Mobile• PNDs• Mobile on and off board applications• OEM aftermarket and factory
Marine• Handhelds & chartplotters• Radar, sounders, autopilots, networks • OEM aftermarket and factory
Outdoor / Fitness• Personal GPS and fitness• Communication devices• Wireless tracking
Automotive / On the Road
Fastest growing market
#1 in North America and #2 in Europe
PND – Personal Navigation Device
Attributes• Bluetooth Hands free• MP3 Player• Text to speech• Real time traffic• Gas Prices• Weather• Movie Listings
Units• Nuvi• Zumo
Outdoor / On the Trail
Strong Market ShareApplications
• Hiking• Hunting• Camping• Geocaching• Dog Tracking
Attributes• Portable• Mapping• Tracking• Weather Wear resistant• Radio Communication
Units• eTrex • Oregon • Colorado• Rino• Astro
http://www8.garmin.com/astro/
Fitness / Onto Fitness
Strong Market ShareApplications
• Running• Cycling• Training
Attributes• Durable• Small• Share wirelessly• Cross-Train• Training Software• Fitness Community• Measure all types of data
• Cadence• Heart Rate• Foot Pod
Units• Forerunner & Edge
http://www8.garmin.com/buzz/fr50/
Marine / On the Water
Applications• Open water or inland lakes• Navigation• Fish finding• Weather• Autopilot
Attributes• Large Screens• Touch screens• Water resistant• Fixed or portable• 3D Mapping• Satellite imagery• Real-Time Weather• Radar• Sonar
Aviation / In the Air
Garmin’s oldest linePartnerships with industry leading aircraftApplications
• Autopilot• Navigation• Weather• Communication
Attributes• Fixed or portable• Weather• Terrain Avoidance• Synthetic Vision
Units• Integrated Systems
• G1000• Panel Mounts
• 430/530• Portables
• GPSMAP 496
Is this where I will be working?
Why such a perception?
•Boolen Algebra•Digital Gates
•Flip-flops•FPGAs/CPLDs
•Registers•Truth Tables
•Karnaugh map
•0s and 1s
My story of two friends
My work experienceSoftware Engineer at Stoecker and AssociatesMedical Devices industry June 1999 – December 2002 Worked on development of various image processing algorithms and neural networks for automated detection and diagnosis of skin cancer.Worked on medical software applications for Palm OS devices.
Hardware Engineering Design Intern at Adtran Telecommunications industry June 2002 – August 2002 Designed switching power supplies for DSL cards
Software Engineering Intern at Adtran June 2001 – August 2001 Wrote embedded firmware for DSL cards Wrote Windows based remote DSL card management software
Software/Hardware Engineering Intern at Anheuser-Busch Food & Beverages industry January 2000 – August 2000 Wrote brewery automation software Prorgammed/Set up PLCs
Why did I join Garmin?
What is a Garmin Design Engineer, Anyway?
LOTS OF RESPONSIBILITIES! ESSENTIAL FUNCTIONS:
•Design, debug, and test digital, analog and/or Radio Frequency (RF) Circuits •Prepare or direct preparation of product layouts, detailed drawings and schematics •Direct and coordinate manufacture of prototypes •Plan and develop experimental test programs to verify compliance to all applicable regulations and quality guidelines •Analyze test data and reports to determine if the proposed design meets
functional and performance specifications
What is a Garmin Design Engineer, Anyway?
•Coordinate with other functional teams during the life cycle of the product and be responsible for and require design modifications •Evaluate engineering test results for possible application to developments of other systems •Use of software tools and test equipment to formulate and test electronic designs •Support production facilities in the manufacture of products •Interface with the Test Engineers and factory personnel on the testing and production of the products •Perform cost/performance tradeoff analysis of different circuit options •Investigate the usage of the latest components and technologies •Complete documentation of the design in the required formats
NO PROBLEM!
What is a Garmin Design Engineer, Anyway?
•Design, debug, and test digital, analog and/or Radio Frequency (RF) Circuits
This sounds like an Analog/RF/Digital Engineer
•Direct and coordinate manufacture of prototypes
This sounds like a Manufacturing Engineer
•Investigate the usage of the latest components and technologies
This sounds like a Research Position
What is a Garmin Design Engineer, Anyway?
Life of a typical Garmin engineer
So what do I design?
Somewhere in SOP-004, we have a lot of meetings to decide what the next, best, awesome, super-cool, mega-fun GPS will be.
So what do I design?
OK – So we’ve met with management, marketing, sales, tech support, and some guy from our UK distributor.
We’ve been empowered, pow-wowed, synergized, and otherwise thunk outside the box.
We know what we’re going to build*!
Let’s get started…
Emails and the 12-hour advantage
Some things are always the same8:01a
BOMs, ECOs, and other TLAs
Paperwork? I didn’t agree to this!8:25a
I love new engineers!
Schematic CaptureAnytime:Anyday
Mumbling something about “Power consumption too high?!”
Bench WorkAnytime:Anyday
I have a fever, and the only cure is more copper
PCB LayoutAnytime:Anyday
Dan fixing the results of my “Bench Work”
Tech WorkAnytime:Anyday
Customers expect these things to work in a car?
Performance TestingEarly:Often
Traffic reception and FCC testing
Performance TestingEarly:Often
“Arh – do you have any fashion sense at all?”
Industrial DesignAnytime:Anyday
I can only draw orthogonal surfaces in isometric projections. These guys can do circles and stuff…
Industrial DesignAnytime:Anyday
“Solidworks says this PCB should fit!”
Mechanical DesignAnytime:Anyday
“Is this chip supposed to be rebooting constantly?”
Software: low levelYesterday:Lastweek
“What do you mean I’ve only got 32 MB of RAM? I designed this thing to use a 512 MB Cache!”
Software: high levelYesterday:Lastweek
Options Abound
Another great place for variety
11:29a - LUNCH!
When all else fails, seek out your ‘elders’
Expert Witness Help Crisis:30
If a boat from Taiwan carrying your displays is traveling at 13 MPH and a jet from Israel has your processors in its belly, when will you be able to commence your rev2 prototype builds?
Project PlanningTooLittle:TooLate
“I am thrilled that your CPU runs at 2GHZ, but why does it jam the satellite reception in my house?
Compliance Planning NeverThe:RightTime
“So when the unit gets to -5 Celsius, run a full multi-axis calibration”
Testing Always:NonStop
Cookout in the lab…
BreakTime 12:00p
A little distraction really helps concentration…
BreakTime 3:15p
“Yeah – about that feature…. Can you change the manual to just not mention it? It’s not going so well…
Technical Publications 2 days before MP
Best to be there, just in case the unforeseen happens to be seen.
Mass Production T-Minus:30Seconds
Whew – We’re done! Or are we?
Making Money Done:Finished?
“People still buy these things? And they’re trying to do what with it?!”
Tech Support Feb 15th, 2015
Thank Thank you!you!