ComboApp Korean Case Studies

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Nate Games

Great Tank Wa r (Games)

June 30 th, 2010

Background

Nate Games is the game publishing brand of Korea's largest mobilecarrier, SK Telecom . The brand currently owns over 400 games withservices enabled for diverse platforms. Nate Games produces gamesin a wide range of genres, from massive RPGs to simple games formen and women of all ages.

Challenge Nate Games were looking for a solution to produce great exposure on Social Media sites likeTwitter and Facebook during the launch of several gaming titles and for post-launch publicitythrough fan community forums and to generate positive feedback on the App Store and thereforeincrease sales.

Solution

After the game was released on the App Store, the Social Media program was implemented. Theprogram applied the following Social Media activities:

Creating custom Twitter account, grow the Followers list, communication with fans, tocreate anticipation for the game's launch and generating initial public interest

Creating custom Facebook Fan Page, grow its fans list, engage the fan community onFacebook, launching contests to encourage people to bring fans to the Fan Page

Spreading the word about the game on the TouchArcade.com, iPhoneDevSDK.com,MobileTechReview.com games community forums

Promoting the game on various iOS games related Facebook Fan Pages

ResultsAs the result these Social Media activities the Great Tank War was featured on the "New andNoteworthy", "What's Hot" and "Top Grossing iPhone Simulation" categories. On Twitter,Facebook and the TouchArcade forum the game reached its audience with iOS simulator gamefans. The overall Social Media activities generated positive comments from game customers and

helped Great Tank War to get 3.5 stars customer satisfaction review on the App Store.
http://itunes.apple.com/us/app/great-tank-war/id378457262?mt=8http://www.sktelecom.com/http://www.sktelecom.com/http://www.sktelecom.com/https://twitter.com/CrimsonGemSagahttp://www.facebook.com/CrimsonGemSagahttp://forums.toucharcade.com/showthread.php?t=63029&highlight=crimson+saga&page=20http://www.mobiletechreview.com/ubbthreads/showthreaded.php?Cat=0&Number=37748&page=0http://itunes.apple.com/us/app/great-tank-war/id378457262?mt=8http://itunes.apple.com/us/app/great-tank-war/id378457262?mt=8http://itunes.apple.com/us/app/great-tank-war/id378457262?mt=8http://itunes.apple.com/us/app/great-tank-war/id378457262?mt=8http://www.mobiletechreview.com/ubbthreads/showthreaded.php?Cat=0&Number=37748&page=0http://forums.toucharcade.com/showthread.php?t=63029&highlight=crimson+saga&page=20http://www.facebook.com/CrimsonGemSagahttps://twitter.com/CrimsonGemSagahttp://www.sktelecom.com/http://itunes.apple.com/us/app/great-tank-war/id378457262?mt=8


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Nate Games

Crimson Gem Saga (Games)

July 30 th, 2010

Background

Nate Games is the game publishing brand of Korea's largest mobilecarrier, SK Telecom. The brand currently owns over 400 games withservices enabled for diverse platforms. Nate Games produces gamesin a wide range of genres, from massive RPGs to simple games formen and women of all ages.

ChallengeCrimson Gem Saga is a role-playing video game developed for the PlayStation Portable in SouthKorea by IRONNOS and published by SK Telecom as Astonishia Story 2. It was released inNorth America on May 26th, 2009 by Atlus under the title Crimson Gem Saga. More than a yearlater in July, 2010 the game came to the Apple iOS platform; the company was looking for away to connect its brand new game with its fans through Social Media channels.

SolutionPrior to the game release on the App Store the Social Media channels were utilized to makeCrimson Gem Saga game fans aware and anticipate the game release on the App Store. CustomTwitter account and Facebook Fan Page were created with the game screenshots and video clips.Also the game got its way on the famous TouchArcade forum and the contact with fans was

established by 3 Social Media channels - Twitter, Facebook and forum (TouchArcade). Theconstant direct contact with the game fans allowed to collect feedback and release a successfulupdate, which addressed the majority of issues, reported by the game fans.

ResultsThe complex of Social Media activities invoked the game fans response, great number of positive feedback on the App Store, the game was featured in a number of Top categories - Newand Noteworthy, What's Hot, Top Grossing Role Playing Games, iPhone Best Role PlayingGames and got 4 stars customer satisfaction review .
http://itunes.apple.com/us/app/crimson-gem-saga/id381217285?mt=8http://itunes.apple.com/us/app/crimson-gem-saga/id381217285?mt=8https://twitter.com/CrimsonGemSagahttps://twitter.com/CrimsonGemSagahttps://twitter.com/CrimsonGemSagahttps://twitter.com/CrimsonGemSagahttps://www.facebook.com/pages/Crimson-Gem-Saga/109428915750792https://www.facebook.com/pages/Crimson-Gem-Saga/109428915750792https://www.facebook.com/pages/Crimson-Gem-Saga/109428915750792http://forums.toucharcade.com/showthread.php?t=63029&page=20http://forums.toucharcade.com/showthread.php?t=63029&page=20http://itunes.apple.com/us/app/crimson-gem-saga/id381217285?mt=8http://itunes.apple.com/us/app/crimson-gem-saga/id381217285?mt=8http://itunes.apple.com/us/app/crimson-gem-saga/id381217285?mt=8http://itunes.apple.com/us/app/crimson-gem-saga/id381217285?mt=8http://forums.toucharcade.com/showthread.php?t=63029&page=20https://www.facebook.com/pages/Crimson-Gem-Saga/109428915750792https://twitter.com/CrimsonGemSagahttps://twitter.com/CrimsonGemSagahttp://itunes.apple.com/us/app/crimson-gem-saga/id381217285?mt=8


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InfoMind Inc.

LohasMoney ( All-In-One Money Planner ) (Finance)

January 1 st, 2011

Background

InfoMind Inc. is an innovative new mobile applications developer currentlyfocused on creating practical financial resources for the mobile marketplace.The organization is dedicated to bringing a high level of functionality to mobilebudget tracking and planning tools to give consumers unprecedented controlover their personal finances.

Challenge InfoMind Inc. turned to ComboApp prior to the release of a significant update of LohasMoney, the companys premiere mobile finance utility. InfoMind Inc.

employed ComboApp to execute a complex professional marketing campaign in order to

increase app ranking after the update.Detailing the apps full functionality and consumer appeal LohasMoney helps users tocomprehensively manage their expenditures, income, budget, billing statements and assets froma centralized mobile hub. The app allows users to quickly create quantitative measures of incomeand expenses on a variety of scales, in a variety of ways, and provides them with graphicalreports that effectively illustrate the state and organization of their financial affairs.

Solution

The client was eager to utilize ComboApp in order to implement a large scale marketing

campaign on behalf of the application. This effort was designed to cover a broad spectrum of possible promotional avenues and capture the attention of mobile -aware audiences on amassive scale. Understanding the needs of the client, ComboApp executed a complex marketingcampaign geared to pique the interests of any and app financially conscious app shoppers.InfoMind Inc. chose to utilize the following services to comprise their campaign:

Branded Press Release - drafting and distribution. Guaranteed Submission to 10 major review websites. 10 iTunes App Reviews by Independent Reviewers Submission to 50 review websites

Sales Generation/Download Generation (100) Forum Participation
http://itunes.apple.com/us/app/lohasmoney-all-in-one-money/id402986475?mt=8http://itunes.apple.com/us/app/lohasmoney-all-in-one-money/id402986475?mt=8http://itunes.apple.com/us/app/lohasmoney-all-in-one-money/id402986475?mt=8


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Mainstream Promotion via YouTube

Video Demo review distribution

ResultsAs a result of ComboApps marketing efforts LohasMoney experienced a signif icant surge inpopularity and firmly established itself as one of the most popular Finance Apps on the AppStore. Though directly competing with applications developed by some of the most globallyrecognizable financial institutions and corporations, LohasMoney was able to cement itsmainstream success due to ComboApps marketing efforts. To quantify this success: At theheight of its popularity, LohasMoney was ranked as the 2 nd most popular and most downloaded

Paid Finance app on the entire App Store.


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Bdrive Inc.

Bdrive (Productivity)

January 25 th, 2011

Background

Bdrive Inc. is an innovative personal cloud solutions studio currently focusedon developing applications for iOS platforms. The organization is committed tocreating functional remote access solutions to ensure that consumers stay asconnected to their personal data as they'd like to be.

Challenge Bdrive is a mobile file access utility which allows users to view files stored ontheir personal PC from their mobile devices without the need to sync the twodevices or use up any storage space importing the files they want to view.

Bdrive Inc. had contacted ComboApp on two separate occasions once before the release of Bdrive seeking assistance in building up hype for the app, and again some time after the appsrelease seeking help in rebuilding its momentum within the App Store.

Solution

Before Bdrives initial release, the client contacted ComboApp to perform App Store SEOmarketing services for the application in order to bolster its searchability within App Store. Toexecute this campaign effectively, our team of SEO specialists analyzed the clients application,subsequently proposing the best possible name for the app, as well as an effective set of keywords to make Bdrive optimally searchable by consumers both on the App Store as well asthroughout the web.

Bdrive Inc. contacted ComboApp for a second time on March 26 th, 2011. Content with results of ComboApp s initial SEO focused app launch marketing efforts, the company contracted us toimplement a marketing campaign designed to support the Bdrives forthcoming update. Togenerate publicity for the app upon its first update, ComboApp executed the following services:

Drafting and distribution of a Branded Press Release to announce Bdrives updatethroughout mainstream app-centric media outlets throughout the web.

Guaranteed Submission to 10 major review websites: A marketing service designed to build both respectability and hype for the applications update through trusted third partyreviewers popular within the app -engaged web community.
http://itunes.apple.com/us/app/bdrive/id417973855?mt=8http://itunes.apple.com/us/app/bdrive/id417973855?mt=8http://itunes.apple.com/us/app/bdrive/id417973855?mt=8


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ResultsAs a result of ComboApps marketing measures, Bdrive was well received upon its initialrelease, and perhaps more importantly was able to experience a significant resurgence in itspopularity within the App Store during and after the release of its first major update which wehad vigorously promoted. Highlighting this success was Bdrives rise from App Stores TOP 100Free Productivity Apps list into the much more consumer-visible TOP 50 Free ProductivityApps list, ultimately peaking in the #40 position.


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Geniein Inc.

Contacts AIO (Utilities)

March 17 th, 2011

BackgroundGeniein Inc. is the leading Korean iOS app development company, based inSeoul, Korea. The company iOS apps portfolio consists of the iPhone apps likeM-tube, E-mail Talkm Smart Keyboard (+Smart Favorites) and more.

Challenge Geniein Inc. had recently developed a multipurpose social networking app -Contacts AIO - that would allow users to send out individual SMS & group SMSmessages, share their location information, utilize social networking portals suchas Twitter and Facebook, send individual& group emails, and more from a

single centralized hub. Keen on raising the applications visibility and p opularity within the AppStore marketplace, the client reached out to ComboApp to assist them in marketing the app. Oneof Geniein Inc.s main specific goals was to secure Contacts AIO a position within the AppStores T OP 100 iPhone Utilities app list.

Solution

After taking time to understand the clients needs and carefully analyzing Contacts AIO as aproduct, ComboApp determined that the most effective marketing strategy to promote the appneeded to center around the same platforms and channels of social connection offered within theapp itself. We custom tailored our TOP 100 Campaign program to have the services includedwithin it target Facebook-engaged and Twitter-engaged communities, as well as demographicsmost adapted to social interaction via online methods. These audiences already had an intrinsicinterest in the services Contacts AIO centralized together, and as so would be most likely tonotice and download the application.

ResultsAfter ComboApp executed its TOP 100 Campaign on behalf of Contacts AIO, the app broke into

Apples TOP 100 iPhone Utilities app list for the first time in its entire release run. Furthermore,once the application rose into this TOP 100 list, it was able to retain its position within it forseveral consecutive weeks after ComboApp ceased actively promoting the application.
http://itunes.apple.com/us/app/contacts-aio-sms-e-mail-multi/id421832179?mt=8http://itunes.apple.com/us/app/contacts-aio-sms-e-mail-multi/id421832179?mt=8http://itunes.apple.com/us/app/contacts-aio-sms-e-mail-multi/id421832179?mt=8


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Geniein Inc. was able to build on the added visibility a place withi n the App Stores TOP 100lists, and established Contacts AIO as a competitive alternative to more mainstreammultipurpose social networking titles.


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DIOTEK Co., Ltd.

MobiReader Pro- Business Card & Document OCR Reader

(Business)

July 15th

, 2011

Background

Since its establishment in 1999, DIOTEK Co., Ltd. has been leading the softwaremarket for mobile devices, focusing on smart phones and touchscreen phones.Through strategic partnerships with global device manufacturers, the companyprovides various products worldwide for both general consumers and corporatecustomers, which include handwriting recognition, electronic dictionaries,mobile OCR, speech recognition/synthesis software, etc. DIOTEK is nowdeveloping optimal solutions for mobile software and touchscreen interface,which will enhance the utilization of innovative digital devices.

Challenge DIOTEK Co., Ltd. was looking for a solution to break their business focused app MobiReaderPro through into the prestigious the App Stores TOP 100 iPhone B usiness apps category. Inorder to achieve that goal the client contacted ComboApp, ordering a customized package of highly effective marketing services

Solution

After carefully analyzing MobiReader Pro, ComboApp was able to recognize its strengths interms of consumer appeal, as well as the proper audience demographic which to target marketingmeasures toward. With this information in hand we were able to develop a list of customizedmarketing strategies that struck a chord with those consumers most likely to have interest inMobiReader Pro.

ResultsAs the result of utilizing ComboApps Top 50 Campaign, the MobiReader Pro app successfullybroke into the iPhone Business app TOP 50 category, where it remained more than a week. Theapplication also simultaneously grew in visibility within the App Store, and was subsequently

included in the App Stores Whats Hot featured iPhone Business Apps category .
http://itunes.apple.com/us/app/mobireader-pro-business-card/id366630572?mt=8http://itunes.apple.com/us/app/mobireader-pro-business-card/id366630572?mt=8


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WASAC Research Institute of innodis

Defen-G Astro (Games)

September 1 st, 2011

Background

Established in Seoul, South Korea in October 2003, WASACResearch Institute of innodis is a mobile application research anddevelopment firm focused on emerging gaming technologies. Thecompany actively supports emerging industry trends in the sphere of gaming technologies.

Challenge

Defen-G Astro, a strategy action defense game, was launched onto the T-Store (a gamemarketplace developed by SK Telecom), Korea Telecoms Olleh Market, LG Telecoms OZStore, as well as Samsung App Store. Since becoming available on these markets Defen-G hasestablished a positive reputation with customers. Throughout these markets players have citedthe games overall presentation, engaging gameplay, and animation quality as key reasons for their warm reception of the product. Given these early successful launches, the client had begunpreparations to introduce Defen-G Astro onto the App Store beginning in early July 2011.

Solution

With limited experience promoting applications on the App Store, Innodis contacted ComboAppto help publicize and promote the paid version of Defen-G during its launch onto this

marketplace. After analyzing the app and reaching out to the client to understand their needs,ComboApp developed a customized marketing plan for Innodis' Defen-G Astro. This marketingplan included the following services from ComboApp:

Guaranteed app reviews at 10 major review websites to heighten Defen- Gs visibilityamongst likely consumers.

Sales Generation/Download Generation Service (500 Downloads).This service was executedto help drive initial traffic towards Defen-G Astro and position the app to have maximumexposure among prospective customers within the App Store.
http://itunes.apple.com/us/app/defen-g-astro/id450698191?mt=8http://itunes.apple.com/us/app/defen-g-astro/id450698191?mt=8http://itunes.apple.com/us/app/defen-g-astro/id450698191?mt=8


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Results

ComboApps promotional campaign on behalf of Defen -G Astro began on September 1st

, 2011,and within less than one business day the app had already been on the App Store as one of themarkets top Strategy Games (ranked #29 overall), and Action Games (#73) categories.Furthermore, as of September, 1 st Defen-G Astro was also able to reach a peak ranking of #194on the App Stores prestigious general Top iPhone Games category.


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Wizdom Studio Inc.

Alien Raid (Games)

September 23 th, 2011

BackgroundFounded in Seoul, Korea, Wizdom Studio Inc. is comprised of ateam of professionals who are committed to creating purely originaland endlessly playable mobile games for iOS consumers the worldover.

Challenge Wizdom Studio Inc. had approached ComboApp in order to help

the organization break Alien Raid through into the App Stores Top 100 iPhone Games category,and help increase the apps exposure and visibility overall .

Solution

ComboApp developed a customized marketing plan containing a wide array of highly effectivemarketing services on behalf of Alien Raid. Centered around one of our signature marketingservices, t he TOP 100 Campaign, ComboApps dedicated marketing teams analyzed the appfrom the perspective of potential consumers, namely the mobile gaming community as well asadolescent and adult men. With this information in hand, ComboApp was able to successfullycustomize our TOP marketing campaign to reach this specific cross section of prospectiveconsumers and build hype for the app.

ResultsComboApp executed their noted TOP 100 Campaign on behalf of Alien Raid, beginning activepromotion on September 23 rd, 2011. Less than in one business day after the campaign had

begun; the app broke into the App Stores TOP 100 iPhone Strategy Games and AdventureGames lists. Furthermore, Alien Raid peaked in 35 th position in the iPhones TOP PaidAdventure Games category and in 56 th position in the iPhones TOP Paid Strategy category .
http://itunes.apple.com/us/app/alien-raid/id451096212?mt=8http://itunes.apple.com/us/app/alien-raid/id451096212?mt=8http://itunes.apple.com/us/app/alien-raid/id451096212?mt=8


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Playpiegames Co., Ltd.

10Plus The Brain Game for you and your kids!

(Educational Games)

October 20th

, 2011

Background

Founded in Seoul, South Korea in August 2011, Playpiegames Co., Ltd. is anenergetic group of creatively minded game lovers dedicated to utilizinginnovation and imagination to develop uniquely challenging and entertainingmobile gaming titles. The organization's parent company, Actoz Soft, is amajor global game developer focused on the online gaming sector.

Challenge Playpiegames Co., Ltd. had contacted ComboApp to employ a wide array of highly effective marketing services geared to successfully break their new

mobile application,10Plus, through into the App Stores TOP 25 Paid iPhone Educational Gamescategory immediately after the apps initial release in order to ensure that it was well positio nedfor success from the start.

Solution

Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered

marketing campaign for 10Plus that sought to engage an audience demographic that would bemost receptive to mobile educational products namely tech conscious parents. To reach thisaudience ComboApp publicized 10Plus clearly as an educational product for kids and parents onvarious major app review websites, Apple-centric media resources, and targeted promotion onmultiple social media channels.

We were able to achiev e our clients goal of breaking 10Plus into the App Store s TOP 25 PaidEducational iPhone Apps list by tapping our considerable resources in the Mac focused webmedia arena and positioning 10Plus accurately and effective within the public eye. This approachled scores of consumers already primed to acquire mobile education solutions to take notice of and ultimately invest in the app, precipitating its success within the mobile marketplace.
http://itunes.apple.com/us/app/10plus-the-brain-game-for/id468630582?mt=8http://itunes.apple.com/us/app/10plus-the-brain-game-for/id468630582?mt=8http://itunes.apple.com/us/app/10plus-the-brain-game-for/id468630582?mt=8http://itunes.apple.com/us/app/10plus-the-brain-game-for/id468630582?mt=8


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Results

The efforts of ComboApps professional team culminated in 10Plus The Brain Game securinga spot in the iPhones TOP 25 Educational Games and TOP 50 Puzzle categories listsimmediately after the apps initial release. The application was featured in the iPhones Newapplications list and peaked in the #16 po sition the App Stores TOP Paid Educational iPhoneApps list as well.

Furthermore, 10Plus The Brain Game retained its position within the TOP 50 EducationalGames category for several consecutive weeks long after all active promotional efforts had beencompleted on ComboApps part.


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SK Planet

StyleTag Fashion SNS (Lifestyle)

December 29 th, 2011

Background

Founded in Seoul, South Korea, SK Planet drives customer satisfaction byproviding optimal services and values in various areas, including ContentDelivery, LBS, Media, Commerce & Ad.

Challenge SK Planet contacted ComboApp shortly after the initial release of theirapplication, StyleTag Fashion SNS, on December 9 th, 2011. Disillusioned withStyleTags lack of traction among consumers, the client was interested in

implementing a marketing campaign in order to raise awareness of the unique functionalities of their product, confident that it would be embraced among fashion minded tech savvy users withsuch a push. A socially conscious fashion resource, this app allows tech savvy fashionenthusiasts to share looks, style, and new trends with like minded fashionistas on the go. Withthis app users can follow fashion feeds, find new fashion ideas added by others, and stay tappedinto the global fashion scene all right through their iOS device.

Solution

After spending some time analyzing the application and researching best outlets to reach itstarget demographic would be, ComboApp executed the following services, customizing the

execution of each to focus on media corridors frequented by tech hungry fashion enthusiasts:

An In-app Advertising Campaign, promoting StyleTag within already successfulapplicati ons who user base over lapped with the clients target audience.

Forum Participation, helping fuel word of mouth awareness of the app throughout webbased social platforms catering to fashion and newly emerging fashion information outlettrends.

Twitter Boost service to raise StyleTags profile within the powerful exchange network.
http://itunes.apple.com/us/app/styletag-fashion-sns/id483556687?mt=8http://itunes.apple.com/us/app/styletag-fashion-sns/id483556687?mt=8http://itunes.apple.com/us/app/styletag-fashion-sns/id483556687?mt=8http://itunes.apple.com/us/app/styletag-fashion-sns/id483556687?mt=8http://itunes.apple.com/us/app/styletag-fashion-sns/id483556687?mt=8


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Results

As a result of ComboApps marketing efforts, StyleTag Fashion SNS experienced tremendousincrease in popularity. After our promotional efforts were implemented StyleTag was able toachieve a ranking within Apples TOP 10 Lifestyle Apps list, and furthermore was able tomaintain this position almost a week. The highlight of StyleTags success came on January 7 th,2012, when the app peaked in popularity as the #1 Most downloaded Free Lifestyle app on theiPhone, held the #26 position in the App Stores in Overall Top Free iPhone apps list, and wasfeatured in Apples coveted Whats Hot feature section in the Lifestyle category.


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ComboApp Korean Case Studies

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