Com459 Zag Seth Godin Style
14
BRAND ANALYSIS Karla Brown
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Jamba Juice brand analysis for marketing and brand communication course
Transcript of Com459 Zag Seth Godin Style
BRAND ANALYSIS
Karla Brown
1. Who are you?
2. What do you do?
3. What’s your vision?
4. What waves are you riding?
Nutrition
Organic Food
Healthy Lifestyles
Fast Food
5. Who shares the brandscape?
6. What makes you the 6. What makes you the “only”?“only”?
7. What should you add or subtract?
+
8. Who8. Who loves you?loves you?
9. Who’s the 9. Who’s the enemy?enemy?
vs.vs.
10. What do they 10. What do they call you?call you?
11. How do you explain yourself?
Health
Health FuFunn
12. How do you spread the word?
13. How do people engage with you?