Com459 Zag Seth Godin Style

14
BRAND ANALYSIS Karla Brown

description

Jamba Juice brand analysis for marketing and brand communication course

Transcript of Com459 Zag Seth Godin Style

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BRAND ANALYSIS

Karla Brown

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1. Who are you?

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2. What do you do?

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3. What’s your vision?

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4. What waves are you riding?

Nutrition

Organic Food

Healthy Lifestyles

Fast Food

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5. Who shares the brandscape?

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6. What makes you the 6. What makes you the “only”?“only”?

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7. What should you add or subtract?

+

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8. Who8. Who loves you?loves you?

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9. Who’s the 9. Who’s the enemy?enemy?

vs.vs.

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10. What do they 10. What do they call you?call you?

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11. How do you explain yourself?

Health

Health FuFunn

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12. How do you spread the word?

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13. How do people engage with you?