Mobile Metrix®

Gain Insights into Mobile Trends and Consumer Behavior

Many marketers are flying blind, with little or no insight into the behavior and characteristics of mobile users.

comScore Mobile Metrix® provides direct and continuous monitoring of actual consumer behavior on mobile devices, giving unprecedented insight into mobile web browsing.

Highlights

Detailed. Reports results by operator, platform, gender, age and household income to accurately reveal your mobile audience.

Accurate. Monitors the behavior of real people for dependable measurement of the size and composition of your mobile-device browser audience.

Advanced. Utilizes comScore’s industry-leading classification dictionary for clear insight into which properties attract mobile web audiences, lining up with the online digital dictionary.

Proven. Employs technology developed and improved over more than a ten-year period of industry leadership.

“ Mobile Metrix is the best in the measurement business.

Their data is rock-solid, and their methodology is impeccable.”

—Becky Gill, Research Analyst, Microsoft

Mobile Metrix helps you answer key questions, such as:

Who is my mobile audience, and how engaged are they?

How do the size and demographic composition of my site’s visitors compare to my competitors’?

Am I attracting the most valuable audience for my advertisers?

PRODUCTS & SERVICES

Benefits

For Advertisers

• Optimize your mobile ad spending, and reach your desired target audience, by site, operators and platforms

• Evaluate your brand reach versus the competition

• Drive your business using accurate metrics on brand reach, audience demographics and user behavior

For Publishers

• Improve your understanding of the mobile web audience

• Analyze the size and characteristics of your mobile audience compared to your competitors

• Gain access to trusted audience measurement data for sales and site development

LEARN MORE

To discover how comScore can help you compete and succeed in the digital world, please contact us today at learnmore@comscore.com or visit www.comscore.com.

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Measuring the digital world.™

| MOBILE METRIX