Columbia Univ Presentation

8/14/2019 Columbia Univ Presentation

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This presentation is available online atwww.slideshare.net/evelynmccormack



Shorewood High School



Social Media Tools for School Officials and Communicators

• Facebook• Twitter

• YouTube• Nings and Wikis• Blogs/eNewsletters• Other Web 2.0 Tools and Apps



A Few Social Media Stats

• Facebook: 330 million active users, 100m log on

daily. 100,000 age 64+, 310,000 between 45-63.• LinkedIn: 40 million members• Twitter: 30 million members• YouTube: Every minute, 20 hrs of video uploaded• U.S. adults w/profile on a social networking site

quadrupled in past four years -- 8% in 2005 to35% now.

•American Dialect Society named “google” word of the decade and “tweet” word of the year.

• Oxford dictionary declared “unfriend” (to removesomeone as a Facebook friend) word of the year.

(Sources: TechCrunch, Pew Internet & American Life Project, January 2009.)



• Publicize your achievements• Drive traffic to your website• Control your own message. An

alternative to print media in gettingthe word out.• Develop a Personal Learning

Network -- share ideas,

collaborate, professional contacts

What Can Social Media Dofor Your School or District?



Common Myths About Social Media

1. Social Media is for Teens and Tweens

2. Social Media will compromise our internet security

3. Social Media will jeopardize eRate funding

4. Social Media wastes time

5. Social Media is expensive



When your IT Department says it can'tbe done, show them this:

--from whitehouse.gov



Big, Scary Places

Facebook, Twitter & YouTube



NYC Schools



Columbia University



White Plains City School District



New York State School Boards



Go to: f acebook.com/pages/create.php to create aFacebook fan page.

Make Facebook your Newsroom

1. At 25 fans, can claim

username for page.2. Go tofacebook.com/username &click on “Set a username for your pages.” Instead of your page having a super long URL:

http://www.facebook.com/your district



School Districts on Facebook• Durham, NC, Public Schools

• Anchorage School District • Blue Valley Schools (Kansas)• Boston Public Schools• Ferndale, Mich., Public Schools• Richmond, Va., City Schools• Pendleton, Ore., Schools• Fort Worth, Tex., Independent SD • Plano, Tex., Independent SD• Portland, Ore., Public Schools

• Fort Osage Public Schools (Kansas City, MO)• Yonkers Public Schools Alumni

…and hundreds more.



Who Else is on Facebook?

• New York State School Boards Assn.• American School Board Journal• President Barack Obama• Stanford University

• Carnegie-Mellon University• The New York Times• NYS Association of Foreign Language Teachers• The American Red Cross

• Autism Speaks• Columbia University



To Tweet or Not to Tweet

Twitter in Public Education

Photo credit: chriswallace.com



• Micro-blogging tool (140 characters) that can beused to post news, links, photos and more.

• A tool that can be used (along with others) to drivetraffic back to your district website

Edmodo -- Twitter for Educators

Twitter



Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 –

aboard a ferry on the Hudson River in NYC



Who’s Using Twitter?

• Largest age group is 35-49, comprising almost 42percent of the site’s audience. (Nielsen Online)

• Majority visit Twitter while at work, and 62 percent

access it from work only. (Nielsen Online)



Haiti



Yonkers Public Schools



Southern Westchester BOCES



More Public Schools Twittering• White Plains Public Schools (NY)• New York City Public Schools

• Broward County Public Schools• Mesa Public Schools (Ariz.• South Allegheny Schools (Pa.)• North Hills School District (Pa.) • Forsythe County Schools (Ga.)

• Newport News Public Schools (Va.)• Pennsylvania Virtual Charter School • Yonkers Public Schools (NY)• Duval Schools (Jacksonville, FL)• Kent ISD(Grand Rapids, MI)

• Fairfax County Public Schools (VA)• Ohio Department of Education @oheducation• Columbus City Schools @colscityschool • Arizona Public Schools @azschools• Royal Oak Schools (Mich.) @royaloakschools

• Portage Schools (Michigan) @portageschools

...and hundreds more!



Higher Ed on Twitter

Columbia University Law SchoolColumbia Teachers CollegeHarvard University Stanford Princeton

MIT has more than 50 official Twitter feedsGeorgetown University UCLA The Boston University Shuttle Boston College

Barnard College

...and hundreds more!



Retweeting

http://twitter.com/wca4kids



Companies & Organizations Twittering

• Ford• Starbucks• Whole Foods• Southwest Air •

Jet Blue• The Smithsonian• American Red Cross• Honda

• NASA



Government Twittering

• Centers for Disease Control• The White House• US. Dept. of Education• 10 Downing Street

• U.S. Dept. of Homeland Security• U.S. Senate• U.S. House of Representatives• World Health Organization



Who to Follow?



• Education Week• National Education Association• U.S. Department of Education

• Your local newspaper/reporter –http://www.mediaontwitter.com

• The New York Times• The Washington Post

• Other school districts



Twitter ToolsTweetBeep allows you to get email alerts

about tweets on a topic you choose.

Twitter Search allows you to search for news andconversations by certain terms, ie, Haiti .



Twitter Lists

Where you can see similar Twitter feedsassembled in one place.• http://twitter.com/#/list/schoolpr/k12schools

• http://twitter.com/mashable/non-profits

…and one of my faves:

• http://twitter.com/cityroom/nyc-street-food-trucks



Schools on YouTube



SUNY Plattsburgh



Cambridge University



Check out Youtube EDU for ideas/inspiration



Alternatives to YouTube(in the classroom)

• TeacherTube (gated videos site for teachersand students. Not blocked like YouTube)

• Zamzar (allows you to download videos from

YouTube and use them in the classroomwithout having to go online)



Hi Point Journeys: A High School SocialMedia Campaign



The Hi Point Flickr Page



The Hi Point YouTube Page



Nings & Wikis

• Network with other people with similar interests.

Discuss issues, share best practices, collaborateon projects. Parents, students, staff, colleagues.

• Free and easy to set up. You set privacy levels(closed, open, by invitation only).

• Great gadgets attached to them. Post articles,links, photos, video. Blogs can be "cross-posted"to a Ning site.

• Eliminate one-webmaster problem & outdatedinternet/intranet content

• Ning -- 1 million networks,4.7 unique visitors



Platforms

Ning.com

Free Wiki Platforms:

pbworkspbworks campus editionwww.wikispaces.comwikispace private label for K-12 educators

www.wetpaint.com



Classroom 2.030,000 members



Nings in Education

8,700 members

S h l Wiki Th L l



School Wikis:Three Levels&Two Audiences

• Classroom Level• Building Level• District Level

• In-house wikis (staff collaboration)• Public wikis (communicating w/parents &

students)

M h ill C Wiki



Manhattanville Comm Wiki

Ad C t S h l Di t i t 50



Adams County School District 50



Blogs/eNewsletters

• Blog: a diary or journal that chronicles author’sstories, thoughts, learnings

• Available for others to ‘subscribe’ to (they receive

new ‘articles’/‘posts’ automatically).

• Most effective use of blogging is for the creationand publishing of enewsletters.

• As each article is published, older articlesautomatically drop down lower on the page and arearchived.

F Bl Pl tf



Free Blog Platforms:

• classblogmeister.com: gated blogging tool• Edublogs -- Wordpress blog tool for educators• Wordpress blogging platform• Blogger -- Google blogging platform

• Today.com

Paid eNewsletter Services:• Constant Contact

• iContact



MaggieSkau's

blog inNewRochelle,NY

B t P bli S h l Bl



Boston Public Schools Blog

G ld R l f U i S i l M di



Golden Rules for Using Social Media

1.Respect the spirit of the Internet

2.Listen, give kudos and be generous.3.Add value. How am I adding value to the

conversation or the community?4.Respond in a timely fashion.5.Do good things. Visit Social Media for Social Good6.Be real. Authenticity is important.7.Collaborate. It's all about community.

--credit: Simona Boucek, Salem-Keizer (Ore.) Public Schools



This presentation is available online at http:www.slideshare.net/evelynmccormack

Evelyn McCormack, SWBOCES Public InformationCoordinator Email: [email protected]

LinkedInBlog: School Communications 2.0On Twitter: www.twitter.com/nylady

Thank You!



Resources

Additional Web 2.0 tools, links and

more videos



Online Publishing Tools

IssuuLets readers of your publications turn thepages

ScribdUpload publications to

this website. Read by 50million every month,50,000 documentsuploaded every day



Flickr & Picasa: Photostorage, editing and

organization

Bowdoin College Flickr photostream



Photos andslideshows:

Photobucket

How it looks on a website.



Cover It Live: cover any event live, host

a weekly Q&A, etc.

Clip2Net: Clip and saveany web page for uselater.

A Long List of Web 2 0 & Social Media Resources



A Long List of Web 2.0 & Social Media Resources

Online Document Sharing:

Google DocsScribusWritewith.com (group writing/editing)Piconote -- online note-takingWritewith -- cooperative document editing

Newsletter Creation & Tools:Letterpop (create newsletters for free. A bit clunky.)Issuu (free-post any print document, email, embed, etc.)

Photo Editing:Snipshot (edit your photos online/alternative to Photoshop)FixRedEyes -- fix red eye on photos online

Wikis:



Wikis:Wetpaint Wikis Wikispaces Blog Platforms:WordpressBlogger Edublogs

Organization:30 Boxes (online calendar)Remember the Milk (online to-do list and task management)Evernote (clipping favorite websites and saving online)

Writing:Save the Words -- Vocabulary builder (hilarious and fun)FreeDictionary

Gramlee (site that checks your grammar--not free)

Twitter tools:



Twitter tools:Grouptweet – send private messages to specific groups usingTwitter Mytweetmap – shows where tweets are coming from on a mapTwitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Twitter 101/A Special GuideMake Use Of's The Complete Guide to Twitter

Miscellaneous Web 2.0:VisualCV – Create a visual resume onlineThe Common Craft Show (video how-tos)Great explanation of Nings by a Boston teacher

A-Z Glossary of Web 2.0 TermsSlideshareNSPRA Facebook PageKansas State University's Mediated Cultures Website

Big Think

Go 2 Web 2.0 – great resource



Digital Nation on Frontline (PBS Project)PR 101 Blog14 Technologies Educators Should Watch in 2010

Related Presentations:Four Social Media Sites Schools Can't Ignore -- Lorrie JacksonDive Deep into Facebook -- Lorrie Jackson

Free Webinars:eSchoolNewsClassroom 2.0Burrelles Luce

Online Tutorials:



Click's Guide to Using Facebook -- New South WalesSchools

Click's guide to Using Flickr -- New South Wales SchoolsTwitter in Plain English

Higher Education on Facebook



Higher Education on Facebook

Wikis in Plain English--A How-to



Wikis in Plain English A How to



The Internet has a Face -- Student video about

YouTube vloggers

Who Are Your Students?



Who Are Your Students?

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