Marathon County: A Next Generation Talent Magnet - Center for
Columbia Talent Magnet Project
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Transcript of Columbia Talent Magnet Project
COLUMBIA TALENT MAGNET PROJECTBuilding a Talent Powered Economy in the
MidlandsPresented by COR | Columbia Opportunity Resource
The most valuable resource
“The most valuable natural resource in the 21st century is
brains. Smart people tend to be mobile. Watch where they go! Because where they go, robust economic activity will follow.”
Rich KarlgaardPublisher, Forbes
Where does Columbia stand?
Population Trends
Educational Attainment
Per Capita Income
Unemployment
Volunteerism/Philanthropy
Quality of Life
Perceptions
CTMP: A Collaboration
Three Bold Investments
Attract
Engage Retain
CTMP: Three Bold Investments
Attract: Recruit – GET THEM HERE
External marketing campaign targeting young professionals
Partner with higher education to recruit more students into the region
RETAIN: EMPLOY
ATTRACT: RECRUIT
ENGAGE: CONNECT
CTMP: Three Bold Investments
Engage: ConnectINVOLVE THEM
Build a World Class Leadership Development Pipeline
Increase volunteerism rates through Community Involvement
Promote Columbia – Columbia 101, Ambassadors Programs
Support and advocate for YP organizations
RETAIN: EMPLOY
ENGAGE: CONNECT
ATTRACT: RECRUIT
CTMP: Three Bold Investments
Retain: Employ – KEEP THEM HEREConnect students, graduates, and YPs entrepreneurial ecosystem
Invest in a regional internship/jobs program
ENGAGE: CONNECT
RETAIN: EMPLOY
ATTRACT: RECRUIT
Talent attraction and retention is an economic development strategy.
An increase in educational attainment by 1% through creation, attraction or retention:=$6.3 Billion in economic impact over the next 40 Years
QUESTIONS/FOLLOW UPKatherine Swartz, CAE, Executive Director, COR
803.733.1123 | [email protected] | @impactcolumbia