YellowShades of yellow

Objects that are associates with the colour

Banana

LightSunUrine

Gold

Anna De Azevedo

How and why they use them?

They use the sun to show:-Optimistic -Bright-Warmness

They use banana to show:-Health-To keep you fit

They use urine to show:- Represent the yellow-Disgusting

They use gold to show:- Power- Rich - Money

Anna De Azevedo

For this advert they used yellow to emphasis -money-gold-expectation

Also to make the look advert more -friendly-warm-bright-yellow kinds bring a positive message and in this advert match with the context

Anna De Azevedo

OrangeShades of yellow

Objects that are associates with the colour

OrangeGarfield

CarrotLava

Anna De Azevedo

How and why they use them?

They use the orange to show:-Health-To keep you fit

They use lava to show:-Bright-Warmness -Danger

They use carrot to show:-Health-To keep you fit

They use Garfield to show:- To illustrate

the film- Lazy- Likes to eat a

lot

Anna De Azevedo

On this advert they used orange to emphasis the colour of the bread

Also they used orange to make the atmosphere seems like that the advert is in a bakery because of the smoke

Anna De Azevedo

BrownShades of yellow

Objects that are associates with the colour

Mud Branch

Coffee

BearWorm

Anna De Azevedo

How and why they use them?

They use the mud to show:-Health-Nature

They use lava to show:-Danger

They use carrot to show:-Health- Aroma

They use Garfield to show:-Power-Danger

Anna De Azevedo

On this advert they used brown to emphasis - Good quality - Classic - Old

Also they used brown to make the atmosphere more sophisticated and related to the wood

Anna De Azevedo

RED• Red is used as a symbol of guilt and danger, sin, passion and anger, often as connected with

blood or sex (seductive)• Red has more personal associations than any other colour.• Exciting and the amount of red is directly related to the level of energy perceived. • It draws attention

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Rose

RED – Objects associated

How and Why the use them?

Apple

How and Why the use them?

How and Why the use them?

Draws Attention (strong, bright colour)Red symbolises NEGATIVE… so Alerts people quicker to STOP!

Traffic Light Pepper

How and Why the use them?

convey the message of your passionate love for that someone; saying "I love you"

Red colour symbolises Hot. It conveys the message of, pepper being chilly, burns…

• Sin (bible terms ‘Eve’)• sweet and juicy

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Lip Stick - RED

How and Why the use them?

Blood Red Bus - London

Increase sex appeal Hardly surprising, given that its primary function is to make lips look like a female’s privates.

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Communicates & SymbolizesMagazine Examples

Sexy /Seductive Rebellion - Using strong red eye shadows giving more a, naughty sexy face expression.

Powerful - emphasising that it is a long eye lashes for a long lasting mascara...

Red contrast with Black Representing feminine but also power

Showing that this is the product being advertised

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Door opening up showing sexiness (posh, Luxury)

The use of red representing energy (fast car, adrenaline) = dangerous

Even though it’s a more masculine type of car (Sport’s car)The colour red convey the message that women can also drive a sport’s car.

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Pink • Pink is used as a symbol of feminine, playful, soft, lovely, romance, luxury , relellion <- For

different lights of pink• Sensual and passionate without being too aggressive • An attraction of pink speak for desire

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Pink - Objects Associated Tongue

How and Why the use them?

Pig

How and Why the use them?

Barbie

How and Why the use them?

Pink Cotton Candy Floss

How and Why the use them?

since their skin is so sensitive and similar to humans. Pigs are also often used to test skin products (make-up, lotions, etc).

it's a girl's toy, and stereotypically, pink is a girl colour.

•Pink represents sugar (sweet)•Convey playfulness

blood vessels deliver blood to your tongue and give it its pink colour

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Communicates & Symbolizes

‘Girly’ perfume. Pink indicates that is for females

light pink showing softness and light hearted at is only half of her clothes conveying the message that she has two personality.

sexual by the way she is sliding on the floor, Long, stretched movements

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Light pink- Cheeky, Childish FunSweet

The pink handwriting emphasise that is a girl (children) product as it is written in curve and unprofessional way.

The dark Pink brings stand out the girl showing who is targeted at. Also emphasise glamour and sexiness.

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