Colour workflows from the agency point of view – CMYK, RGB or mixed operation?
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Colour workflows from the agency point of view – CMYK, RGB or mixed operation? Georg Obermayr, Fogra Colour Management Symposium 2014
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Talk at the Fogra Colour Management symposium 2014 in Munich: color workflows for data in the highest possible abstraction layer.
Transcript of Colour workflows from the agency point of view – CMYK, RGB or mixed operation?
Colour workflows from the agency point of view – CMYK, RGB or mixed operation?Georg Obermayr, Fogra Colour Management Symposium 2014
Agenda
➡ Todays media and how to produce for them
➡ Components of media production
➡ Requirements for the content
➡ Color workflows for pictures (pixel)
➡ Color workflows for graphics (vector)
➡ Color workflows for layouts (print, digital)
➡ Summary
1448–1457
1895
1947
1952
1977
1982, 1996
1989 2004 201020072006
2014
Smartwatch?Cars?TVs?Internet of things?3D printers?Printed electronics?Augmented reality?
One fits all? Native media experience?
The media neutral layout?Or media neutral components?
Components of media production
➡ Text
➡ Picture (pixel)
➡ Graphic (vector)
➡ Motion design (audio, video, animation)
➡ Layout (print, digital)
Text Picture (pixel)
Graphic (vector)
Motion design (audio, video, animation)
Content
Layout Layout Layout [Layout] [Layout]
Requirement for the content:Maintain it at the highest possible abstraction layer
Criteria of the highest possible abstraction layer➡ Structuring and meta-‐layer
➡ Design
➡ The delta of changes
➡ Object description and preservation
➡ Modularization and outsourcing
➡ Quality
➡ Responsivity and renditions
➡ File format and size
➡ Color
Key questions for quality
➡ In wich resolution and quality level will the content be stored?
➡ Is the highest possible quality be used or an assumed average?
➡ Is consistency between different channels the goal or the best possible outcome?
➡ How and when is the optimisation taking place?
Highest possible abstraction layer:1. Pictures (pixel)
Media neutral masterECI-‐RGB, Adobe-‐RGB
„untagged sRGB world“
RGB-‐>RGB
Photoshop,layout application,
PDF, prepress workflow:
RGB-‐>CMYK
Highest possible abstraction layer:2. Graphics (vector)
Graphics …
➡ Not as easy as images ...
➡ No RGB as media neutral master!
➡ Why: Printing conditions and their properties (channel specificity) allow no “contamination” as ICC-‐based conversions are generating
➡ Approach 1: device link conversion
➡ Approach 2: two versions!
Mein Logo
Mein Logo
sRGB version„untagged sRGB world“
1:1or
CMYK-‐>CMYK(Device link)
Pixel conversion!
CMYK version(s)
Mein Logo 1:1or
CMYK-‐>CMYK(Device link)
CMYK version(s)
Pixel conversion!
„untagged sRGB world“
CMYK-‐>RGB
Mein Logo
Mein Logo
sRGB version
CMYK version(s)
The best result?
The lowest common
denominator?
Predictability?
Highest possible abstraction layer:3. Layout (print, digital)
First of all ...What is (not) a digital layout?
But: The export format says nothing about the authoring application!
Nope.
The question of questions: Is there a media neutral layout?
Mein Logo
Text Text Text
RGB-‐>CMYK-‐>CMYK (device link)
RGB
RGB
RGB
CMYK
CMYK
Transparency!
Mein Logo
Text Text Text
or CMYK
or CMYK
RGB
RGB
„untagged sRGB world“ RGB
RGB-‐>RGB orCMYK-‐>RGB or
[RGB becomes untagged]
Mein Logo
Text Text Text
or CMYK
or CMYK
RGB
RGB
„untagged sRGB world“ RGB
Side-‐by-‐Side? Comparison from memory?
Media neutral layouts: If color would be no longer an issue:➡ Structure (machine readability) of the content
➡ Separation of content and design + central deployment of styles
➡ Semantics of the layout elements
➡ Responsivity
➡ Management of versions and variants
➡ Rendering environment and quality
➡ Native media experience!
Whoa!HTML5 closer to
the ideal as Print or PDF…
Summary: highest possible abstraction layer and colors➡ Basic problem: The best or the most predictable outcome?
➡ Clue: Compare side-‐by-‐side or or remembered?
➡ Pictures: From media neutral master to RGB or CMYK
➡ Graphics: Store two versions or from CMYK to RGB
➡ Layouts: Several versions depending on the destination media, RGB to CMYK
(only pictures!) for print; CMYK to RGB or RGB to RGB for digital media
➡ Layouts with the goal of a native media experience rarely can be used across
different media – color is the smallest issue here
➡ To think of the users rarely leads to the most economical result. Good thing!
Thank you!PDFX-ready-Workflow V2 – CMYKAusgabe 2014
FADENL E I T
Contact:[email protected]: @georgobermayr
