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Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Colossal Catering Calendar
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Get Catering and Grow Sales!™ with MonkeyMedia Software’s catering calendar for multi-unit restaurant operators. After all, cater-ing is more than just weddings - it’s about sales meetings, tailgate parties, national foodie days, and keeping your staff and customers happy and well fed.
Grab catering sales by the tail.
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Feed Your Customers Where They LIVE, WORK & PLAY!™
This CalendarWe created this calendar to help you Feed Your Customers Where They LIVE, WORK & PLAY!™ Each calendar month is embed-ded with key dates to help you proactively market to new and existing clients, service your guests beyond your four walls and build brand loyalty at the same time.
Helpful hints provide actionable tasks to Get Catering and Grow Sales!™ while a detailed calendar provides you with impor-tant dates to remind your clients about. So get out there and make some sales. Don’t forget to look several months ahead to plan your own sales and marketing initiatives. And if you need some guidance along the way, we’re here to help.
About UsMonkeyMedia Software helps multi-unit restaurant operators increase sales in the off-premise business channel. Using its turnkey Get Catering and Grow Sales!™ System (Strategy, Education, Software), MonkeyMedia Software works closely with each brand’s executive team to drive strategic alignment, provide education for team members, and deploy an enterprise software platform to service and support the off-premise business channel.
MonkeyMedia Software’s MonkeyCater-ing™ software platform features an enter-prise toolset to manage and track catering lead generation (CRM), provide account and client management, sales, production, distribution, and powerful reporting for
real-time visibility and results-based deci-sion-making.
We’re Here To HelpImproving your current business is all about strategy and execution. With our experi-ence and expertise in the multi-unit restau-rant space, our team is here to help you build and maintain a world-class catering and off-premise channel. Got questions? Don’t know where to start? We’ve got answers. Let’s talk catering.
Contact Us1-877-6-MONKEY [email protected] www.monkeymediasoftware.com @monkeymedia
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
JanuaryGet your catering year started on the right foot. Review your 2013 calendar and start planning your catering and off-premise campaigns early! You can even create special offers for customers making regular or repeat orders.
Help corporate clients get back into the swing of things by making catering recommendations for lunch meetings. Well fed people arehappy people - it’s a fact!Key DatesNew Year’s Day (January 1)Inauguration Day (January 20)Martin Luther King Day (January 21)
Need a turn-around strategy? Try catering.
January 2013Sun Mon Tue Wed Thu Fri Sat
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
New Year’s Day
Epiphany
Hot and Spicy Food Day
Inauguration Day Martin Luther King Day National Pie Day
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Successful catering requires a deep commitment across your entire
executive team.
requires a deep across your entire
FebruarySuper Bowl Sunday is one of the biggest
social events on the sporting calendar. Make sure your customers know they can come to you for their
catering needs.
Our Professional Services team at MonkeyMedia Software is here to help. Call us at 1-877-6-MONKEY for details on how to make the most of your catering and off-premise programs.
Key DatesAfrican American History Month (February)Groundhog Day (February 2)Super Bowl (February 3)
National School Counseling Week (Feb 4 – 8)Mardi Gras (February 12)
Ash Wednesday (February 13)Valentine’s Day (February 14)
President’s Day (February 18)
February 2013Sun Mon Tue Wed Thu Fri Sat
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 1 2
African American History Month Groundhog Day
Super BowlNational SchoolCounseling Week
The 55th Annual Grammy Awards
Lincoln’s BirthdayMardi Gras Ash Wednesday Valentine’s Day
President’s Day Washington’s Birthday
The 85th Academy Awards
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
MarchAccountants begin working around the clock in March. Start marketing to them early so you are at the top of their list when they need catering for team meetings and lunches.
National Doctor’s Day is a great opportunity for off-premise services to clinics and hospitals in your sales area. Make sure they know who and where you are, perhaps even posting menus in their com-mon areas, so you can provide the services they need quickly and efficiently.
Key DatesInternational Women’s Day (March 8)St. Patrick’s Day (March 17)Passover (March 26 – April 2)Good Friday (March 29)
National Doctor’s Day (March 30)Easter (March 31)
March 2013Sun Mon Tue Wed Thu Fri Sat
24 25 26 27 28 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6
International Women’s Day
Daylight Savings Begins @ 2am
St. Patrick’s Day First Day of Spring Chip & Dip Day
Palm Sunday Passover Maundy Thursday Good FridayHoly SaturdayNational Doctor’s Day
Easter Sunday
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
catering order
catering order
Catering will positively affect
your bottom line.
AprilMany companies like to make sure that their
Administrative Professionals are recognized
for their help and dedication throughout the
year. Make sure your catering program is
on-hand to make the celebration that much
tastier!
Say thank you to those people who generously give their time to volunteering by providing them with a beautiful, catered meal at the end of the day. Contact local volunteer organizations to suggest a special event during National Volunteer Week.
Key DatesEaster Monday (April 1)Tax Day (April 15)Administrative Professionals’ Week (April 21 – 27)National Medical Laboratory Week (April 22 –26)National Volunteer Week (April 21 – 27)Earth Day (April 22)
April 2013Sun Mon Tue Wed Thu Fri Sat
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 1 2 3 4
Easter MondayApril Fool’s Day
The 46th Annual CMA Awards
Tax Day NBA Playoffs Start
Administrative Profes-sionals’ WeekNational Volunteer Week
National Medical Laboratory WeekEarth Day
NHL Playoffs Start
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Do you want your catering deliveries to be on time, every time?to be on time, every time?, every time?
MayNational Hospital Week and National Nurses Appreciation Week can be worth thousands of dollars. Start
marketing to hospitals in your sales area months ahead of time to help them celebrate.
Graduations start this month and can be the perfect opportunity to cater to large groups. Be sure to provide
your catering menus to local schools, universities and colleges so they can help spread the word about your
brand.
Key DatesGraduations Start (May until June)
Kentucky Derby (May 4)
Cinco De Mayo (May 5)
National Hospice Week (May 5 – 11)Teacher Appreciation Week (May 6 – 10)National Nurses Appreciation Week / National Hospital Week (May 6 – 12)National Teacher Day (May 7)National Receptionist Day (May 8)Red Cross Day (May 8)Mother’s Day (May 12)Shavuot (May 14 – 16)Peace Officer Memorial Day (May 15)Armed Forces Day (May 18)Memorial Day (May 27)
May 2013Sun Mon Tue Wed Thu Fri Sat
28 29 30 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
Graduations Start National Day of Prayer Kentucky Derby
Cinco De MayoNational Hospice Week
Teacher Appre. WeekNational Nurses Appre. WeekNational Hospital Week National Teacher Day
National Receptionist DayRed Cross Day Ascension Day
Mother’s Day ShavuotPeace OfficerMemorial Day Armed Forces Day
Pentecost
Memorial Day
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Catering will provide you with a new revenue channel.
JuneCompany picnics are fun
events that bring people togeth-er, but can be a little stressful for the
event planner. Put their minds at ease and let them know that you will set them up for
success – from order through delivery.
The Summer Solstice is a great evening event for many people, one that suits catering and off-premise programs perfectly. Advertise lo-
cally and make sure your in-store custom-ers see what you have to offer while
they pick up their orders.ers see what you have to offer while
they pick up their orders.
Key DatesFlag Day (June 14)
Father’s Day (June 16)International Picnic Day (June 18)
Summer Solstice (June 21)
June 2013Sun Mon Tue Wed Thu Fri Sat
26 27 28 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 1 2 3 4 5 6
Donut Day
Flag Day
Father’s DayInternational Picnic Day Summer Solstice
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
If you’re not catering you’re leaving a lot of money
on the table.
JulyHave you seen our 45 Rockstar Catering Tactics? If not, contact our Professional Services team at 1-877-6-MONKEY. Get some great ideas on mar-keting your catering services within your four walls.Independence Day is when many Americans get to-gether with friends and family to enjoy great food, fireworks and fun. Provide printable menus to local businesses and homes, and make sure they know how to place their orders, whether it’s online or via a toll-free number.
Key DatesIndependence Day (July 4)
Ramadan Starts (July 9)
Parent’s Day (July 28)
July 2013Sun Mon Tue Wed Thu Fri Sat
30 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31 1 2 3
Independence Day Fried Chicken Day
Ramadan Starts
Ice Cream Day
Bagelfest
Parent’s Day Cheesecake Day
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
August
Private schools are the ones to go after here. Get in now
before the school year starts, and discuss school lunch
programs for the year ahead.
August 2013Sun Mon Tue Wed Thu Fri Sat
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Harvest Month Watermelon Day
Raspberries ‘n Cream Day S’mores Day
Spongecake Day
Toasted Marshmallow Day
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Do you have visibility into your catering operations?
SeptemberSeptember has many celebratory
days, which are great events for store managers and staff to promote and talk to their
customers about. 4-Walls-Marketing at its best!
There are a number of religious events taking place in September, which usually involve social gather-ings at individuals’ homes or places of worship.
Try reaching out to local religious communi-ties to provide catering and off-premise
services to them.
ings at individuals’ homes or places of worship. Try reaching out to local religious communi-
ties to provide catering and off-premise
Key DatesLabor Day (September 2)
Rosh Hashana (September 4 – 6)Grandparent’s Day (September 8)Patriot Day (September 11)Yom Kippur (September 14)Citizenship Day (September 17)
Native American Day (September 27)
September 2013Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
Labor Day Rosh Hashana
Grandparent’s Day Patriot Day Yom Kippur
Citizenship Day Cheeseburger Day
The 65th Primetime Emmy Awards First Day of Autumn Pancake Day Native American Day
MLB Playoffs Start
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Catering is a high margin business.
OctoberDon’t wait until November to go after Thanksgiving sales! Start your campaigns
in October!
With all the food celebration days this month, why not create a special
promotion around these days, depending on what your catering and off-prem-
ise menu offers? Perhaps a fresh fruit platter for National Dessert Day?
Key DatesNational Breast Cancer Awareness Month (October)
World Vegetarian Day (October 1)
National Taco Day (October 4)
National Physician’s Assistant Day (October 6)Fire Prevention Week (October 6 – 12)National Customer Service Week (October 7 – 11)Columbus Day (October 14)National Dessert Day (October 14)National Boss’ Day (October 16)National Pasta Day (October 17)Halloween (October 31)
October 2013Sun Mon Tue Wed Thu Fri Sat
29 30 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
National Breast Can-cer Awareness MonthWorld Vegetarian Day National Taco Day
National Physician’s Assistant DayFire Prevention Week
National Customer Service Week
National Little League Baseball Week
Columbus DayNational Dessert Day National Boss’ Day National Pasta Day
MLS Playoffs Start Halloween
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Catering is not about
online ordering.
November
Companies start their holiday planning early.
Reach out to your customers and find out what they
need. Let them know your company has an
amazing holiday menu.
Election gatherings are becoming more popular,
and with so many people attending, catering is a
go-to option for ensuring hopeful voters are well
fed. Provide catering menus to local election
offices, community centers and homes in the area.
Key Dates
National Election Day (November 5)
Veteran’s Day (November 11)
Thanksgiving (November 28)
Black Friday (November 29)
Chanukah (November 27 – December 5)
November 2013Sun Mon Tue Wed Thu Fri Sat
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Movember StartsAll Saints Day
Daylight Savings Time Ends Candy Day National Election Day Nachos Day
Veteran’s Day
Chanukah Starts Thanksgiving Day Black Friday
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Catering is about relationships.
December
There is always someone scrambling for last minute
party planning, so make sure you’re available to
take smaller holiday orders and provide them quickly
to those in need!
If you have a local field marketing team and would
like to give them some sales training in preparation
for the New Year, call our Professional Services team
at 1-877-6-MONKEY.
Don’t forget to order your 2014 Catering Calendar!
Key Dates
Cyber Monday (December 2)
Pearl Harbor Remembrance Day (December 7)
Christmas (December 25)
Boxing Day (December 26)Kwanzaa (December 26 – January 1)New Year’s Eve (December 31)
December 2013Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 1 2 3 4
First Sunday of Advent Cyber MondayOrder Your 2014 Catering Calendar
Pearl Harbor Remem-brance Day
First Day of Winter
Christmas Eve ChristmasBoxing DayKwanzaa
New Year’s Eve
Let’s talk catering.1-877-6-MONKEY | www.monkeymediasoftware.com| @monkeymedia©2013 MonkeyMedia Software. All rights reserved.
Get Catering and Grow Sales!™
We wrote the book on catering!
Imagine taking a struggling deli and turning it into a catering powerhouse. That’s what Erle Dardick, MonkeyMedia Software Co-Founder and CEO, did years ago. This turnaround eventu-ally led to the founding of MonkeyMedia Software and formed the foundation of the book Get Catering and Grow Sales!™
From multi-unit restaurant operations and food production to marketing and sales strategies designed specifically for the ca-tering and off-premise channel, this book lays the foundation for explosive growth of your thirteenth month! So grab a copy, sit back and enjoy.
To order the book visit our website, call, or email us!
1-877-6-MONKEYgetcatering@monkeymediasoftware.comwww.monkeymediasoftware.com