Color's Story
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Transcript of Color's Story
Color’s StoryPeng Y. @hellokitchen
1Saturday, April 9, 2011
numbers
• Landing with $41M in Series A Funding, invested by Sequoia Capital, Bain Capital Ventures, Silicon Valley Bank
• Ranked #2 in social networking category, just behind Facebook. Estimated 1 million downloads within 24 hours.
• 350K paid for a lovely domain - color.com
2Saturday, April 9, 2011
team
Created by Color Labs
• Bill Nguyen, Co-Founder, former CEO of Lala, a platform which allows users to create music playlist and buy mp3s (acquired by Apple)
• DJ Patil, Chief of Product, former Scientist in Chief
• Peter Pham, Co-Founder & President
• Geoff Ralston, Board
source: http://www.crunchbase.com/company/color-labs
3Saturday, April 9, 2011
media buzz!
4Saturday, April 9, 2011
responses
• poorly reviewed by customers, an average of 2 (received 1238 ratings)
• quick response to major issues, some issues solved before DAY TWO
• the “loneliness” problem
• redesigned the navi bar
by 2011-4-8
5Saturday, April 9, 2011
functions
Current Group
Capture
Profile Page
MSG Page
Feed Page
join a group and take picture
take a picture
see photos taken by others. ordered by time
check your own photos and a list of “friends”
see all activities related to your photos
6Saturday, April 9, 2011
interface
Feed Page My Profile Page
7Saturday, April 9, 2011
evolved interface
the new navigation bar gives users 5 buttons instead of 3, each of which represents a fundamental function of Color:Nearby: current location and people nearbyFeed: photos taken by people you will find interesting (hopefully)Logo: start cameraHistory: your photos and your friendsInbox: activities and msgs
8Saturday, April 9, 2011
the idea
YOU!
intimatefriends/families
acquaintances
party-goers
people with same interests
strangers in nearby spots
}Location
within 150 feet
Timewithin 20/40/60 minutes
Groupnon-friends relationship
contacts
Elastic SNS
Color:photo-taking/sharing
network
inspired by discussion on quora.comhttp://www.quora.com/What-is-the-point-of-Color
9Saturday, April 9, 2011
What douban.com was trying to do:
People tag books that they have read, and connect other people with similar taste on books, music and movies.
YOUNorwegian
Woodby Haruki Murakami
someone who also read the
book
but, the linkage is somehow very weak
10Saturday, April 9, 2011
What douban.com was trying to do:
People tag books that they have read, and connect other people with similar taste on books, music and movies.
YOUNorwegian
Woodby Haruki Murakami
someone who also read the
book
but, the linkage is somehow very weak
user interests/topics
a group of users
10Saturday, April 9, 2011
user longitude + latitude
user who appear in nearby spots
users you “liked”
users you may have interest in
time
sensorsMicrophone
GPS3G/GSM signals
BTWIFI hotspots
CompassAmbient lighting condition
accelerometeretc.
Model of Color
11Saturday, April 9, 2011
so... the point is?
Rear Windows (1954)by Alfred Hitchcock.
Color is not about photo sharing+. It's not about who's around you or whats around your friends. *
As Bill Nguyen pointed out, “Color is about giving you a spontaneous social network”+. What you will experience largely depends on where you go and who you meet.
Data mining and advertising opportunities are going to be huge.
+ http://www.businessinsider.com/exclusive-bill-nguyen-qa-2011-3?op=1quoted from an anon user from quora.com via http://www.quora.com/What-is-the-point-of-Color
12Saturday, April 9, 2011
when people are eager to express themselves and
connect with people nearby
scenario
13Saturday, April 9, 2011
to sum up
1. no check-ins needed, no registration necessary
2. a dynamic network based on location and user’s operation behaviors (close to social interaction behaviors in REAL-life)
3. an easy model of use (after a while of coz), everyday users struggle to understand
4. ideal for using during wedding and parties, help users to spread photos outside the app
5. generate a huge media attention and many chaos, quickly fixed major issues
14Saturday, April 9, 2011
a little practice...
1. Color吸引你的地方是什么!2. 发展下去会走向何方?新功能?商业模式?
3. 你为什么觉得Color是扯淡的?尤其是在我国发展的困难?
4. 各种
15Saturday, April 9, 2011
Any comments?
16Saturday, April 9, 2011