Colorado Chamber Executive Conference V1
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Transcript of Colorado Chamber Executive Conference V1
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Chamber Challenges
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Talk Q&A
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Social Media
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A Tale of 2 Flights
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January 3, 1999
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Bad Press
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December 29, 2006
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December 29, 2006
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9 Hours
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Kate Hanni
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Detroit - 1999 Austin
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World has changed in ourability to organize & communicate
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1910
32 National Chapter
Based AssociationsSource: Bowling AloneRobert Putnam
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1910
32 National Chapter
Based AssociationsSource: Bowling AloneRobert Putnam
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Dr. Jay Parkinson
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One Goal = Super Easy Doct
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Visit the website
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Visit the website
See the Google Calendar
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Visit the website
See the Google Calendar
Choose a time & symptoms
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Visit the website
See the Google Calendar
Choose a time & symptoms
iPhone Alert
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Visit the website
See the Google Calendar
Choose a time & symptoms
iPhone Alert
Makes a house call
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Visit the website
See the Google Calendar
Choose a time & symptoms
iPhone Alert
Makes a house call
Pay with PayPal
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90%
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Dr. Jay Parkinson
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1. Met a Need
2. Alignment
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2. Alignment
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Ob
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RSS
N h ill Ch b
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Nashville Chamber
N h ill Ch b
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2001
Networking Opportunities
Variety of Benets
Online Business DirectoryMembership Directory
Business Seminars
Nashville Chamber
N h ill Ch b
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2001 2009
Networking Opportunities Networking Opportunities
Variety of Benets Variety of Benets
Online Business Directory Online Business DirectoryMembership Directory Membership Directory
Business Seminars Business Seminars
Nashville Chamber
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Things chang
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1 iTunes
2 WalMart
3 Best Buy
4 Amazon
5 Target
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Exclusive = Value
S i l T l
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Exclusive = Value
Social Tools
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Exclusive?
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Exclusive?Groups & Organizations
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Pressures Eroding the Value of
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1. Cost
Pressures Eroding the Value of
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$0.00
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1. Cost2. Generational
Pressures Eroding the Value of
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Web
Fax
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Web
Fax
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Telephone
Radio
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Telephone
Radio
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Color Movies
TV
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P E di h V l f
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1. Cost2. Generational3. Behavior
Pressures Eroding the Value of
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1
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1
1.7 B
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1
1.7 B
7millio200 milli
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1
1.7 B
7millio200 milli
Gap
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Do
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Don’t Do
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Nothing
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Nothing
Jump in the deep end
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Jump in the deep end
NothingJump in the deep end
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Focus on logos
Jump in the deep end
NothingJump in the deep end
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Focus on logos
Have no objective
Jump in the deep end
NothingJump in the deep end
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Focus on logos
Have no objectiveMember assumptions
Jump in the deep end
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World isdifferent
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World isdifferent Exclusive = Value
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World isdifferent Exclusive = Value Alignment
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thank you
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