COLORBecause color communicates emotion, moods and ideas, it is a powerful way to communicate in photography.

It’s important that the photographer be aware of the psychological impact of colors

When color is used deliberately, it can create impactful images that are unforgettable.

Color & Psychology

Color Schemes / Harmonies

Warm vs. Cool Colors

Monochromatic

Shades of a single color.

Complementary ColorsColors that are opposite each other on the color wheel are complementary colors.

The high contrast of complementary colors creates a vibrant look. This color scheme must be managed well so it is not jarring.

Complementary colors are tricky to use in large doses, but work well when you want something to stand out.

Complementary Colors

Complementary Colors

Analogous ColorsAnalogous color schemes use colors that are next to each other on the color wheel. They match well and create serene and comfortable designs.

Analogous color schemes are often found in nature and are harmonious and pleasing to the eye.

Choose one color to dominate, a second to support. The third color is used (along with black, white or gray) as an accent.

Analogous Colors

Analogous Colors

Triad

A triadic color scheme uses colors that are evenly spaced around the color wheel.

Triadic color schemes tend to be quite vibrant.

To use a triadic harmony successfully, the colors should be carefully balanced - let one color dominate and use the two others for accent.

Triad - Primary Colors

Triad

Cool Color Scheme

Cool colors make objects recede (look farther away). These colors are soothing and remind the viewer of water, thus they are perceived as peaceful and cool.

Cool Color Scheme

Cool Color Scheme

Warm Color Scheme

Warm colors make objects look closer. These colors are vibrant and remind the viewer of fire, thus they are perceived as warm and energetic.

Warm Color Scheme

Warm Color Scheme

Monochromatic Color Scheme

Using shades of only one color creates a soothing, elegant effect. Depending on the color, different moods can be created.

When using one color, it is essential to include a range of tones, from highlights, to middle tones, to shadows, so that the image is crisp and contains contrast.

Monochromatic Color Scheme

Monochromatic Color Scheme

Monochromatic Color Scheme

Monochromatic Color Scheme

Color ExamplesFind the following examples and post them:• Complementary• Non- black and white Monochromatic• Triad with Primary Colors• Warm• Analogous Cool

After each image, write two sentences explaining the following:1. What is/are the dominant color(s) being used?2. What is the psychological effect of the colors

being used in the photograph?