Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design...
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Transcript of Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design...
![Page 1: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/1.jpg)
Color My World….
Beyond Black and White
![Page 2: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/2.jpg)
Printing in Color
• Uses of color– Emotion– Design– Emphasis
• Restrictions– Cost– Personal
Objections
![Page 3: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/3.jpg)
Printing in Color
![Page 4: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/4.jpg)
BLACK
YELLOW
Pantone Color Match System
• CMYK– Cyan (Blue)– Magenta (Red)– Yellow– Black
• 6-color printing– Spot/ Custom– Varnish– Metallic
CYAN
MAGENTA
![Page 5: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/5.jpg)
Pantone Color Match System
• PMS Color System– Standardized– Universal– Acceptance– Paper Stock
• Coated (C)• Uncoated (U)
• “Spot” Colors are custom specific shades of color ORANGE 012
YELLOW 032C
Process C Blue
RED 187C
![Page 6: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/6.jpg)
Meaning of Color
• Black– Night,
Consistency, Prudence, Wisdom, Sophistication
BLACK
![Page 7: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/7.jpg)
Meaning of Color
• Green– Cool, Calm,
Nature, Comfortable
Green
![Page 8: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/8.jpg)
Meaning of Color
• Blue– Trust,
Responsibility, Loyalty, Sensitivity
Blue
![Page 9: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/9.jpg)
Meaning of Color
• Purple– Royalty, Romance,
Femininity
Purple
![Page 10: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/10.jpg)
Meaning of Color
• Red– Warm, Romantic,
Aggressive
Red
![Page 11: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/11.jpg)
Meaning of Color
• Orange– Action
Oriented, Organized
Orange
![Page 12: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/12.jpg)
Meaning of Color
• Yellow– Faith,
Consistency, Wisdom and Glory
Yellow
![Page 13: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/13.jpg)
Meaning of Color
• White– Purity, Calmness,
Delicacy, Refinement
White
![Page 14: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/14.jpg)
Meaning of Color
• Grey– Exclusive, Success
Grey
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Meaning of Color
• Brown– No-Nonsense
Brown
![Page 16: Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.](https://reader036.fdocuments.in/reader036/viewer/2022062516/56649dcf5503460f94ac42c6/html5/thumbnails/16.jpg)
Meaning of Color
• For Logos
– Pick Two Designs You Like Best– Make One Logo 2-3 Color (Black
and a second or third Pantone Spot Color)
• Open Illustrator/ Demo Spot Colors