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colorexpertS e r v i c e • T r e n d s • T r a i n i n g • M a n a g e m e n t
Spies Hecker – simply closer.
1 / 2 0 0 8
TrainingWhere the
professionals
meet.
ProductsPermaflex –
for industrial
application.
ToolsOptimal working
tools for your
bodyshop.
ServiceDigital colour
management.
is that we teach small groups
concrete skills that can be
put into direct practice in
the workshop. Whatever the
subject – new product sys-
tems or repair methods –
the seminar is always geared
to those attending. This aids
the success of the individual
and of their refinishing busi-
ness.
Spies Hecker also sets
high technical standards at
the new Training Center?
Dietmar Rausch: The equip-
ment is based on workshop
practice. In other words, we
rely on modern but proven
technology. This is the only
way of effectively training
operational procedures,
application processes and
colour management.
What awaits Spies Hecker
customers at the new
Training Center?
Dietmar Rausch: The Train-
ing Center has very strong
international ties. This is
where customers from all
over the world meet our
experts. It is here that expe-
rience is exchanged and
practical solutions for the
refinishing business are de-
veloped. More importantly,
the new Training Center is a
forum for an open exchange
of views among profes-
sionals. The focus is on per-
sonal exchanges and in-
depth learning – and all this
in a very pleasant, friendly
atmosphere.
What is your training strat-
egy for the new Center?
Dietmar Rausch: Training
lays the foundations for
higher quality and efficiency
in everyday work. Our train-
ing sessions are clearly
structured while leaving suf-
ficient scope for the ques-
tions of our customers. What
is special about Spies Hecker
strong support to you and
our other customers in over
60 countries of the world.
Enjoy your read!
Thomas Melzer,
Brand Manager International.
32 0 colorexpert
E d i t o r i a l
T r a i n i n g C e n t e r
and paint products that
meet the needs of the repair
exactly. With this system,
the workshop increases its
throughput, raises the pro-
ductivity of its staff, achieves
better quality and gains sat-
isfied customers.
We at Spies Hecker gear our
efforts consistently to work-
shop practice. By working
systematically we deliver the
best solutions. An example
of this is GREENTEC. This
range consisting of putty,
surfacer, waterborne base
coat and clear coat has
successfully set new stand-
ards on the market as the
colorexpert – tips and information for bodyshops • © SPIES HECKER GMBH / 50858 Köln, Germany • Horbeller Str. 17 • E-mail: [email protected] • Internet: www.spieshecker.com •Responsible under the German Press Act: Karsten Jürs • Editor: Silke Gursch, Christian Simmert • Layout: Adfactory GmbH, Düsseldorf • Text: Mediaservice Schikarski, Dormagen • Reader: LLINGUA,Gelsenkirchen • Translation: Tim Chafer, ExperTeam, Neuss • Reproduction, even in part, only by permission of the editors. The data and information on the suitability and usage of our productsare not binding and do not release the user from his responsibility to carry out his own tests on their suitability for the intended purposes and processes. The product names mentioned in thearticles are predominantly registered trademarks.
Many things work better as
part of a system – some-
thing that is becoming more
and more obvious every day.
In the office and in the work-
shop, clear procedures make
our work easier and we per-
form better as part of an
efficient team. If processes
work well together, the quality
of the finished product will
also benefit.
This principle applies perfectly
to vehicle refinishing. Ideally
you have a well organised
work procedure in place, ex-
perienced and efficient staff
first VOC-compliant product
system.
Today, we continue to de-
velop paint technology with
fully integrated products.
This cuts materials usage,
is good news for the environ-
ment and makes a major con-
tribution to a dazzling finish.
With the new Permaflex
industrial coating system,
UV technology for Speed
Repairs, digital colour man-
agement and our practical
range of accessories, Spies
Hecker supplies flexible so-
lutions for vehicle refinishing
in your business. This way,
we will continue to give
Thomas Melzer,
Brand Manager International.
The best solutions.
Dear Reader,
Fit for the future.Refinish professionals from around the world come to
the new Spies Hecker Training Center.
Dietmar Rausch,
Training Center International.
is that we teach small groups
concrete skills that can be
put into direct practice in
the workshop. Whatever the
subject – new product sys-
tems or repair methods –
the seminar is always geared
to those attending. This aids
the success of the individual
and of their refinishing busi-
ness.
Spies Hecker also sets
high technical standards at
the new Training Center?
Dietmar Rausch: The equip-
ment is based on workshop
practice. In other words, we
rely on modern but proven
technology. This is the only
way of effectively training
operational procedures,
application processes and
colour management.
What awaits Spies Hecker
customers at the new
Training Center?
Dietmar Rausch: The Train-
ing Center has very strong
international ties. This is
where customers from all
over the world meet our
experts. It is here that expe-
rience is exchanged and
practical solutions for the
refinishing business are de-
veloped. More importantly,
the new Training Center is a
forum for an open exchange
of views among profes-
sionals. The focus is on per-
sonal exchanges and in-
depth learning – and all this
in a very pleasant, friendly
atmosphere.
What is your training strat-
egy for the new Center?
Dietmar Rausch: Training
lays the foundations for
higher quality and efficiency
in everyday work. Our train-
ing sessions are clearly
structured while leaving suf-
ficient scope for the ques-
tions of our customers. What
is special about Spies Hecker
strong support to you and
our other customers in over
60 countries of the world.
Enjoy your read!
Thomas Melzer,
Brand Manager International.
32 0 colorexpert
E d i t o r i a l
T r a i n i n g C e n t e r
and paint products that
meet the needs of the repair
exactly. With this system,
the workshop increases its
throughput, raises the pro-
ductivity of its staff, achieves
better quality and gains sat-
isfied customers.
We at Spies Hecker gear our
efforts consistently to work-
shop practice. By working
systematically we deliver the
best solutions. An example
of this is GREENTEC. This
range consisting of putty,
surfacer, waterborne base
coat and clear coat has
successfully set new stand-
ards on the market as the
colorexpert – tips and information for bodyshops • © SPIES HECKER GMBH / 50858 Köln, Germany • Horbeller Str. 17 • E-mail: [email protected] • Internet: www.spieshecker.com •Responsible under the German Press Act: Karsten Jürs • Editor: Silke Gursch, Christian Simmert • Layout: Adfactory GmbH, Düsseldorf • Text: Mediaservice Schikarski, Dormagen • Reader: LLINGUA,Gelsenkirchen • Translation: Tim Chafer, ExperTeam, Neuss • Reproduction, even in part, only by permission of the editors. The data and information on the suitability and usage of our productsare not binding and do not release the user from his responsibility to carry out his own tests on their suitability for the intended purposes and processes. The product names mentioned in thearticles are predominantly registered trademarks.
Many things work better as
part of a system – some-
thing that is becoming more
and more obvious every day.
In the office and in the work-
shop, clear procedures make
our work easier and we per-
form better as part of an
efficient team. If processes
work well together, the quality
of the finished product will
also benefit.
This principle applies perfectly
to vehicle refinishing. Ideally
you have a well organised
work procedure in place, ex-
perienced and efficient staff
first VOC-compliant product
system.
Today, we continue to de-
velop paint technology with
fully integrated products.
This cuts materials usage,
is good news for the environ-
ment and makes a major con-
tribution to a dazzling finish.
With the new Permaflex
industrial coating system,
UV technology for Speed
Repairs, digital colour man-
agement and our practical
range of accessories, Spies
Hecker supplies flexible so-
lutions for vehicle refinishing
in your business. This way,
we will continue to give
Thomas Melzer,
Brand Manager International.
The best solutions.
Dear Reader,
Fit for the future.Refinish professionals from around the world come to
the new Spies Hecker Training Center.
Dietmar Rausch,
Training Center International.
Total space 2,900 m2
Practical area 1,600 m2
Seminar rooms 310 m2 – 4 seminar rooms
Training capacity 190 persons
3 preparation stations • Extraction rate adjustable from 10,000 to 20,000 m3/h
• 4 sanding arms
• 1 mobile extractor
2 car spray booths / • 4 x 7 m booth floor space each, transparent all round
1 dryer • Flash-off system for waterborne base coat
• Air throughput adjustable from 18,000 to 30,000 m3/h
• Dryer (recirculated air at 60 to 80°C)
1 commercial • Flash-off system for waterborne base coat,
vehicle spray booth adjustable up to 36,000 m3/h
1 industrial coating • 18,000 m3/h flash-off system
spray wall • Separate 3.5 m2 dryer
Colour mixing room • 4 weighing systems
• 4 mixing benches
• Mixing table with 12 sets of scales
• 6 infrared dryers
• Laboratory dryer
Environment / energy • VOC-compliant products
• Energy-optimised installations
• Heat recovery
• Spray booths emit 50% less CO2
• Environmental certification to DIN ISO EN 14001,
quality certification to DIN ISO 16949
Health & Safety • Separate breathing air system
The Training Center in figures.
In the spray booth, surfacer
workstation or in the mixing
room – whenever the trainer
demonstrates painting pro-
cesses or repair methods or
explains details, he has his
trainees’ full attention. Take
the mixing room for example,
when identifying, mixing and
tinting colours or adjusting
the clear coat precisely with
VHS hardeners. At the Spies
Hecker Training Center, the
refinishers themselves reach
for the mixing cup and spray
gun. This is done under pro-
fessional guidance and with
face-to-face advice and full-
scale support. Lessons are
taught individually and in line
with the trainee’s standard
of knowledge. “We demon-
strate whatever the business
needs for its success, be it
basic painting techniques
or new technologies,” is the
basic approach of Spies
Hecker’s team of experts.
Modern technology forthe field.
At one of the first seminars,
the fascination for modern
technology is clearly percep-
tible. “I’m particularly inter-
ested in electronic colour
identification.” This is a sen-
tence the trainers often hear.
Colorimeter, formulation
software or weight mix sys-
tem – here in the mixing
room, the training conditions
couldn’t be better. The highly
advanced equipment in the
spacious, well-lit rooms of
the Colouristic Department
stimulates the entire sem-
inar group. The participants
inspect the scales, mixing
bench and industrial spray
wall. “Take your sample panel
and compare the test finish
with the original colour,”
Thomas Mund tells his group.
The goal of colour training is:
“We aim for precision and
speed, and explain specif-
ically how the refinisher can
make efficient use of mod-
ern colour management.”
The new Spies Hecker
Training Center speaks the
refinisher’s language –
internationally. Professionals
from all over the world come
together at the paint maker’s
company headquarters, swap
experience, and learn new
and proven painting meth-
ods. The verdict after the
first training seminar: “We’ve
been well looked after, have
learned a lot and this won’t
be our last visit!”
54 0 colorexpert
T r a i n i n g C e n t e r
Hand in glove.Training at the new Spies Hecker Center.
Thomas Mund gently guides
the spray gun over the primed
wing. “If you keep to the right
distance from the object
during application, you can
reduce the level of overspray.
This way you save on paint
material,” says Thomas
Mund. In the bright, fully
glazed spray booth of the
new Spies Hecker Center,
complete concentration is
called for. This is where pro-
fessionals learn from profes-
sionals. Only ten refinishers
from Germany follow Thomas
Mund’s demonstration. At
the paint manufacturer’s
headquarters, new skills are
acquired in small groups.
Direct questions,informativeanswers.
“What’s the best way to dry
base coat?”, “Can clear coat
be applied wet-on-wet?” –
The questions put to the spe-
cialist are highly specific.
Thomas Mund responds to
his seminar participants.
“We provide tips and appli-
cation instructions that re-
finishers can put into direct
practice in their own repair-
shops. Our training pro-
gramme is dictated by
practical need.”
Thomas Mund, Technical Service.
Total space 2,900 m2
Practical area 1,600 m2
Seminar rooms 310 m2 – 4 seminar rooms
Training capacity 190 persons
3 preparation stations • Extraction rate adjustable from 10,000 to 20,000 m3/h
• 4 sanding arms
• 1 mobile extractor
2 car spray booths / • 4 x 7 m booth floor space each, transparent all round
1 dryer • Flash-off system for waterborne base coat
• Air throughput adjustable from 18,000 to 30,000 m3/h
• Dryer (recirculated air at 60 to 80°C)
1 commercial • Flash-off system for waterborne base coat,
vehicle spray booth adjustable up to 36,000 m3/h
1 industrial coating • 18,000 m3/h flash-off system
spray wall • Separate 3.5 m2 dryer
Colour mixing room • 4 weighing systems
• 4 mixing benches
• Mixing table with 12 sets of scales
• 6 infrared dryers
• Laboratory dryer
Environment / energy • VOC-compliant products
• Energy-optimised installations
• Heat recovery
• Spray booths emit 50% less CO2
• Environmental certification to DIN ISO EN 14001,
quality certification to DIN ISO 16949
Health & Safety • Separate breathing air system
The Training Center in figures.
In the spray booth, surfacer
workstation or in the mixing
room – whenever the trainer
demonstrates painting pro-
cesses or repair methods or
explains details, he has his
trainees’ full attention. Take
the mixing room for example,
when identifying, mixing and
tinting colours or adjusting
the clear coat precisely with
VHS hardeners. At the Spies
Hecker Training Center, the
refinishers themselves reach
for the mixing cup and spray
gun. This is done under pro-
fessional guidance and with
face-to-face advice and full-
scale support. Lessons are
taught individually and in line
with the trainee’s standard
of knowledge. “We demon-
strate whatever the business
needs for its success, be it
basic painting techniques
or new technologies,” is the
basic approach of Spies
Hecker’s team of experts.
Modern technology forthe field.
At one of the first seminars,
the fascination for modern
technology is clearly percep-
tible. “I’m particularly inter-
ested in electronic colour
identification.” This is a sen-
tence the trainers often hear.
Colorimeter, formulation
software or weight mix sys-
tem – here in the mixing
room, the training conditions
couldn’t be better. The highly
advanced equipment in the
spacious, well-lit rooms of
the Colouristic Department
stimulates the entire sem-
inar group. The participants
inspect the scales, mixing
bench and industrial spray
wall. “Take your sample panel
and compare the test finish
with the original colour,”
Thomas Mund tells his group.
The goal of colour training is:
“We aim for precision and
speed, and explain specif-
ically how the refinisher can
make efficient use of mod-
ern colour management.”
The new Spies Hecker
Training Center speaks the
refinisher’s language –
internationally. Professionals
from all over the world come
together at the paint maker’s
company headquarters, swap
experience, and learn new
and proven painting meth-
ods. The verdict after the
first training seminar: “We’ve
been well looked after, have
learned a lot and this won’t
be our last visit!”
54 0 colorexpert
T r a i n i n g C e n t e r
Hand in glove.Training at the new Spies Hecker Center.
Thomas Mund gently guides
the spray gun over the primed
wing. “If you keep to the right
distance from the object
during application, you can
reduce the level of overspray.
This way you save on paint
material,” says Thomas
Mund. In the bright, fully
glazed spray booth of the
new Spies Hecker Center,
complete concentration is
called for. This is where pro-
fessionals learn from profes-
sionals. Only ten refinishers
from Germany follow Thomas
Mund’s demonstration. At
the paint manufacturer’s
headquarters, new skills are
acquired in small groups.
Direct questions,informativeanswers.
“What’s the best way to dry
base coat?”, “Can clear coat
be applied wet-on-wet?” –
The questions put to the spe-
cialist are highly specific.
Thomas Mund responds to
his seminar participants.
“We provide tips and appli-
cation instructions that re-
finishers can put into direct
practice in their own repair-
shops. Our training pro-
gramme is dictated by
practical need.”
Thomas Mund, Technical Service.
Faultless service for theover-fifties.
• Bright and friendly customer reception,
easy-to-read signs, attractive seating with
an offer of drinks and magazines.
• Customers addressed personally with a fixed
member of the workshop team assigned to
each customer.
• Absolute reliability: Keep to deadlines, clear
agreements and solutions that make sense.
• A confident approach builds trust.
If the service makes a good impression –
when assessing the damage, estimating
the cost or handing back the vehicle –
“Grey Pounds” will be impressed.
• Mobility is important: Pick-up and delivery
are part and parcel of the standard service.
76 0 colorexpert
T o o l s
All over Europe, consumers
are growing older. The num-
ber of people over the age of
50 is increasing. Marketing
experts call this big-spend-
ing generation the “Grey
Pound”. Until now, however,
they have rarely been spe-
cifically targeted by repair-
shops – a waste of potential
business, as various studies
claim. But what does the
50+ generation expect of its
workshop? With what serv-
ices can refinishers and
bodyshops attract these
customers in the long term?
The fact is that this cus-
tomer group of 50+ attach
great importance to mobility.
Statistics show that over half
of them have their car regu-
larly serviced and repaired.
“The older and often affluent
workshop customers expect
a high standard of service
and visual presentation,”
says a study investigating
consumer behaviour. “Grey
Pounds are happy to spend
more money on their cars.
In return they expect an ex-
ceptionally good service.”
Simply closer.
Where are the opportunities
for bodyshop and paint
experts? Sascha Kluck,
Spies Hecker Bodyshop
Management International,
says: “The 50+ target group
especially expect the work-
shop to have a clearly struc-
tured range of products
and services with plenty of
punch.” What counts here
is mobility of service, high-
quality repairs, expert staff
and solutions that meet their
specific needs. Anyone
underlining these principles
in the workshop’s advertising
will successfully appeal to
this target group.
It is a marketing strategy
that pays off – because once
older customers have opted
for a workshop, they stick
with it, says the study. How-
ever, “the personal touch is
essential for long-term ties,”
Sascha Kluck stresses. This
means that the service team
should make a special effort
to welcome 50+ customers
by name, with a self-assured
and direct approach. “Grey
Pounds then feel at home
and are happy to come
back.”
C u s t o m e r A c q u i s i t i o n
For cleaning, mixing and painting,
Spies Hecker has all the right accessories.
Particularly important when
mixing materials is the right
ratio. “This is where the Spies
Hecker Mixing Ratio Disc is
an effective help,” the paint
specialist underlines. With
a simple twist of the disc,
this working aid shows how
much hardener or thinner
has to be added to the sur-
facer, top coat or clear coat.”
The system of accessories is
supplemented by the Spies
Hecker sample panel. Mixed
refinish colours can be com-
pared right at the vehicle.
When it comes to application,
quality also depends on the
finer points. “With the particle
remover needle, the refinisher
can remove particles from
the wet paint film. This way
he eliminates the time-
consuming task of reme-
dying paint defects,” says
Frank Barduna.
Quick and reliable application.
The range of accessories for
paint application focuses on
health protection and pro-
cess reliability. Protective
goggles, gloves and overalls
are important elements of
personal protective equip-
ment. Whatever the job –
cleaning the damaged area,
mixing the material or apply-
ing the paint in the spray
booth – with Spies Hecker
accessories, the bodyshop
achieves expert and efficient
results. This also applies
to the finishing touches.
Polishing cloths specially
adapted to the product sys-
tems are an assurance of
lasting gloss.
The Spies Heckeraccessorysystem.
Cleaning
• Precleaning and
degreasing cloths for
cleaning the substrate
• The tack cloth for
reducing dust and
fluff
• Pressure bottle for
silicone remover
and water-based
precleaner
• Air blower for blowing
the damaged area
clean
Putty application
• Putty knife (plastic putty spreader)
Mixing
• Mixing cup and stick, DIN cup and stirrer,
paint filter
• Spies Hecker Mixing Ratio Disc for achieving
the optimum mixing ratio
• Spies Hecker sample panel
Paint application
• Overalls, goggles, gloves
• Object thermometer, particle remover needle
Polishing
• Spies Hecker polishing cloth
Improved with age.People aged 50+ belong to the customer group of the future.
Sascha Kluck,
Bodyshop Management.
“Efficient and high-grade
finishing is only possible
with a perfect match of
materials and application,”
declares Frank Barduna
from Technical Service at
Spies Hecker GmbH. From his
experience, “using the right
equipment and materials
makes a key contribution
to enhanced quality and
profitability.”
A smooth surface during
putty application, residue-
free cleaning between spray
passes and the precise mix-
ing of filler and top coats
are vital: “Each step in the
process contributes to the
impeccable quality of the
overall paintwork.”
Meticulouscleaning reduces defects.
Use silicone remover and
cleaner during preliminary
cleaning and also between
the steps in the process. The
special Spies Hecker pre-
cleaning and degreasing
cloths get surfaces immac-
ulately clean. The Spies
Hecker tack cloths reduce
the amount of dust particles,
thus minimising cleaning.
Precise mixingwith Spies Heckeraccessories.
The stirrers and scaled mix-
ing cups which are matched
to the product range have
proved to give quick and pre-
cise mixing. With the paint
filter, the refinisher enhances
the quality of the material and
helps the final paint finish.
Used together with Spies
Hecker products, the paint fil-
ters are a reliable mixing aid.
A perfect match.
Faultless service for theover-fifties.
• Bright and friendly customer reception,
easy-to-read signs, attractive seating with
an offer of drinks and magazines.
• Customers addressed personally with a fixed
member of the workshop team assigned to
each customer.
• Absolute reliability: Keep to deadlines, clear
agreements and solutions that make sense.
• A confident approach builds trust.
If the service makes a good impression –
when assessing the damage, estimating
the cost or handing back the vehicle –
“Grey Pounds” will be impressed.
• Mobility is important: Pick-up and delivery
are part and parcel of the standard service.
76 0 colorexpert
T o o l s
All over Europe, consumers
are growing older. The num-
ber of people over the age of
50 is increasing. Marketing
experts call this big-spend-
ing generation the “Grey
Pound”. Until now, however,
they have rarely been spe-
cifically targeted by repair-
shops – a waste of potential
business, as various studies
claim. But what does the
50+ generation expect of its
workshop? With what serv-
ices can refinishers and
bodyshops attract these
customers in the long term?
The fact is that this cus-
tomer group of 50+ attach
great importance to mobility.
Statistics show that over half
of them have their car regu-
larly serviced and repaired.
“The older and often affluent
workshop customers expect
a high standard of service
and visual presentation,”
says a study investigating
consumer behaviour. “Grey
Pounds are happy to spend
more money on their cars.
In return they expect an ex-
ceptionally good service.”
Simply closer.
Where are the opportunities
for bodyshop and paint
experts? Sascha Kluck,
Spies Hecker Bodyshop
Management International,
says: “The 50+ target group
especially expect the work-
shop to have a clearly struc-
tured range of products
and services with plenty of
punch.” What counts here
is mobility of service, high-
quality repairs, expert staff
and solutions that meet their
specific needs. Anyone
underlining these principles
in the workshop’s advertising
will successfully appeal to
this target group.
It is a marketing strategy
that pays off – because once
older customers have opted
for a workshop, they stick
with it, says the study. How-
ever, “the personal touch is
essential for long-term ties,”
Sascha Kluck stresses. This
means that the service team
should make a special effort
to welcome 50+ customers
by name, with a self-assured
and direct approach. “Grey
Pounds then feel at home
and are happy to come
back.”
C u s t o m e r A c q u i s i t i o n
For cleaning, mixing and painting,
Spies Hecker has all the right accessories.
Particularly important when
mixing materials is the right
ratio. “This is where the Spies
Hecker Mixing Ratio Disc is
an effective help,” the paint
specialist underlines. With
a simple twist of the disc,
this working aid shows how
much hardener or thinner
has to be added to the sur-
facer, top coat or clear coat.”
The system of accessories is
supplemented by the Spies
Hecker sample panel. Mixed
refinish colours can be com-
pared right at the vehicle.
When it comes to application,
quality also depends on the
finer points. “With the particle
remover needle, the refinisher
can remove particles from
the wet paint film. This way
he eliminates the time-
consuming task of reme-
dying paint defects,” says
Frank Barduna.
Quick and reliable application.
The range of accessories for
paint application focuses on
health protection and pro-
cess reliability. Protective
goggles, gloves and overalls
are important elements of
personal protective equip-
ment. Whatever the job –
cleaning the damaged area,
mixing the material or apply-
ing the paint in the spray
booth – with Spies Hecker
accessories, the bodyshop
achieves expert and efficient
results. This also applies
to the finishing touches.
Polishing cloths specially
adapted to the product sys-
tems are an assurance of
lasting gloss.
The Spies Heckeraccessorysystem.
Cleaning
• Precleaning and
degreasing cloths for
cleaning the substrate
• The tack cloth for
reducing dust and
fluff
• Pressure bottle for
silicone remover
and water-based
precleaner
• Air blower for blowing
the damaged area
clean
Putty application
• Putty knife (plastic putty spreader)
Mixing
• Mixing cup and stick, DIN cup and stirrer,
paint filter
• Spies Hecker Mixing Ratio Disc for achieving
the optimum mixing ratio
• Spies Hecker sample panel
Paint application
• Overalls, goggles, gloves
• Object thermometer, particle remover needle
Polishing
• Spies Hecker polishing cloth
Improved with age.People aged 50+ belong to the customer group of the future.
Sascha Kluck,
Bodyshop Management.
“Efficient and high-grade
finishing is only possible
with a perfect match of
materials and application,”
declares Frank Barduna
from Technical Service at
Spies Hecker GmbH. From his
experience, “using the right
equipment and materials
makes a key contribution
to enhanced quality and
profitability.”
A smooth surface during
putty application, residue-
free cleaning between spray
passes and the precise mix-
ing of filler and top coats
are vital: “Each step in the
process contributes to the
impeccable quality of the
overall paintwork.”
Meticulouscleaning reduces defects.
Use silicone remover and
cleaner during preliminary
cleaning and also between
the steps in the process. The
special Spies Hecker pre-
cleaning and degreasing
cloths get surfaces immac-
ulately clean. The Spies
Hecker tack cloths reduce
the amount of dust particles,
thus minimising cleaning.
Precise mixingwith Spies Heckeraccessories.
The stirrers and scaled mix-
ing cups which are matched
to the product range have
proved to give quick and pre-
cise mixing. With the paint
filter, the refinisher enhances
the quality of the material and
helps the final paint finish.
Used together with Spies
Hecker products, the paint fil-
ters are a reliable mixing aid.
A perfect match.
98 0 colorexpert
P r o d u c t S y s t e m s
Spearheading progress.The Spies Hecker product systems make
bodyshops more flexible.
The pressures on professional
vehicle refinishers are greater
than ever before. These in-
clude the ever tighter squeeze
on costs, increasingly tough
environmental directives and
the growing importance of
operational efficiency. In the
face of new challenges,
bodyshops have to be flexible.
Because only those capable
of adapting their working
methods, materials and
processes to change will
survive in the competitive
environment.
Harald Paulussen, DPC Product Manager, on the future of paint development.
The Spies Hecker product systems:
• The GREENTEC product line for eco-friendly,
high-grade and efficient vehicle refinishes.
• The Speed Repair System for the rapid restoration of
minor damage.
• The Top Coat Series 600 for the professional painting
of commercial vehicles.
• The Permaflex system for high-value industrial coatings.
Creating extra flexibility.
What are the main focuses
of your research work?
Harald Paulussen: We
develop customer-focused
product systems that are flex-
ible and easy to use. Within
these systems, the refinisher
can interchange the mate-
rials to precisely meet his
needs.
What’s the point of product
systems?
Harald Paulussen: Within
a single product system, the
surfacer, putty and clear coat
can be combined to work to-
gether efficiently. For example,
if the workshop wants to
boost productivity, Express
Surfacer 5250 could be used
to speed up the process.
Application can be adapted
on this basis to the specific
requirements or conditions
in the bodyshop.
The properties of individual
products are constantly being
improved by our researchers.
The old situation of waiting
for flash-off between the
application of two or even
three base coat layers and
then the clear coat is a good
example. Today, paint films
can be applied in just 1.5
coats, with just one gap for
flash off before applying
the clear. For the bodyshop,
this means 25 – 30% less
material used as well as
time savings of 10 – 15
minutes. And our devel-
opment work is a constant
process.
What is the basis of your
research activities?
Harald Paulussen: Our de-
velopment work revolves
around modern binder tech-
nology which permits the
optimum flexibility of our
products.
Today and for the future, we
will focus on high solids and
very high solids hardener
lines. A bodyshop can mix
surfacers, top coats and
clear coats with hardeners
from a single range, with the
added advantage of im-
proved stability and durability
of the paint finish.
Harald Paulussen,
DPC Product Manager.
All the same, application
will still call for plenty of
training.
Harald Paulussen: That’s
right. New technologies make
a lot of things easier. At the
same time, the refinisher
operates in a competitive
field. Good training will
therefore stay important if
he wants to adapt new
products effectively to his
requirements.
Where do you see the future
of product development?
Harald Paulussen: Product
properties will continue to
change. New formulations
like nano clear coats will im-
prove surface durability. In
the field of waterborne base
coat, work will also continue.
However, our principle will
remain unchanged: We de-
velop products for our cus-
tomers and respond directly
to the needs of bodyshops.
The situation calls for solu-
tions geared to individual
bodyshops. Meeting these
individual requirements is the
primary task of Spies Hecker
product development. This
is where new materials are
researched and product
systems developed that are
perfectly matched to the
needs of refinishers.
“We are in direct contact with
our customers and find out
precisely what is required
for the painting process,” ex-
plains DPC Product Manager
Harald Paulussen.
Flexible product systems that
permit, first and foremost,
easy application combined
with precise and efficient
processing are the result.
98 0 colorexpert
P r o d u c t S y s t e m s
Spearheading progress.The Spies Hecker product systems make
bodyshops more flexible.
The pressures on professional
vehicle refinishers are greater
than ever before. These in-
clude the ever tighter squeeze
on costs, increasingly tough
environmental directives and
the growing importance of
operational efficiency. In the
face of new challenges,
bodyshops have to be flexible.
Because only those capable
of adapting their working
methods, materials and
processes to change will
survive in the competitive
environment.
Harald Paulussen, DPC Product Manager, on the future of paint development.
The Spies Hecker product systems:
• The GREENTEC product line for eco-friendly,
high-grade and efficient vehicle refinishes.
• The Speed Repair System for the rapid restoration of
minor damage.
• The Top Coat Series 600 for the professional painting
of commercial vehicles.
• The Permaflex system for high-value industrial coatings.
Creating extra flexibility.
What are the main focuses
of your research work?
Harald Paulussen: We
develop customer-focused
product systems that are flex-
ible and easy to use. Within
these systems, the refinisher
can interchange the mate-
rials to precisely meet his
needs.
What’s the point of product
systems?
Harald Paulussen: Within
a single product system, the
surfacer, putty and clear coat
can be combined to work to-
gether efficiently. For example,
if the workshop wants to
boost productivity, Express
Surfacer 5250 could be used
to speed up the process.
Application can be adapted
on this basis to the specific
requirements or conditions
in the bodyshop.
The properties of individual
products are constantly being
improved by our researchers.
The old situation of waiting
for flash-off between the
application of two or even
three base coat layers and
then the clear coat is a good
example. Today, paint films
can be applied in just 1.5
coats, with just one gap for
flash off before applying
the clear. For the bodyshop,
this means 25 – 30% less
material used as well as
time savings of 10 – 15
minutes. And our devel-
opment work is a constant
process.
What is the basis of your
research activities?
Harald Paulussen: Our de-
velopment work revolves
around modern binder tech-
nology which permits the
optimum flexibility of our
products.
Today and for the future, we
will focus on high solids and
very high solids hardener
lines. A bodyshop can mix
surfacers, top coats and
clear coats with hardeners
from a single range, with the
added advantage of im-
proved stability and durability
of the paint finish.
Harald Paulussen,
DPC Product Manager.
All the same, application
will still call for plenty of
training.
Harald Paulussen: That’s
right. New technologies make
a lot of things easier. At the
same time, the refinisher
operates in a competitive
field. Good training will
therefore stay important if
he wants to adapt new
products effectively to his
requirements.
Where do you see the future
of product development?
Harald Paulussen: Product
properties will continue to
change. New formulations
like nano clear coats will im-
prove surface durability. In
the field of waterborne base
coat, work will also continue.
However, our principle will
remain unchanged: We de-
velop products for our cus-
tomers and respond directly
to the needs of bodyshops.
The situation calls for solu-
tions geared to individual
bodyshops. Meeting these
individual requirements is the
primary task of Spies Hecker
product development. This
is where new materials are
researched and product
systems developed that are
perfectly matched to the
needs of refinishers.
“We are in direct contact with
our customers and find out
precisely what is required
for the painting process,” ex-
plains DPC Product Manager
Harald Paulussen.
Flexible product systems that
permit, first and foremost,
easy application combined
with precise and efficient
processing are the result.
accurately and quickly check-
ing consumption of materials,
stocks and orders. And all
this with a single programme.
Spies Hecker Color Tools sup-
port the workshop with colour
identification. With the Color
Index, Color Mix Master, the
ColorDialog spectro color-
imeter and the CRplus soft-
ware, the benefits of modern
technology for vehicle refin-
ishers are to be found in the
enhancement of operational
efficiency and colour accu-
racy. In practice, this means
that with the electronic Spies
Hecker ColorDialog spectro
colorimeter, the workshop
obtains precise colour data
from the object surface and
compares them with all exist-
ing repair formulas in the
CRplus database. The Spies
Hecker technology supplies
the precise mixing formula in
a matter of seconds. Today
customers can access up-to-
date Color Finder information
on the Spies Hecker web site
at www.spieshecker.com.
“We’re gradually expanding
the application range of our
Simply quicker.Spies Hecker Color Tools bring extra precision and efficiency into the bodyshop.
1 11 0 colorexpert
C o l o r T o o l s
A d v e r t i s i n g C a m p a i g n
“The CRplus formula soft-
ware will be capable of more
in the future,” stresses Frank
Barduna of Technical Serv-
ice at Spies Hecker. “What
has so far been a tool solely
for searching for formulas
will also be a way of creating
better work processes.” The
paint manufacturer Spies
Hecker is thus extending its
existing computer programme
to include a module for precise
materials management –
with the aim of maximum
control in the mixing room.
The new module is capable of
colour hardware and soft-
ware,” says Frank Barduna,
explaining the German ve-
hicle refinish manufacturer’s
approach. In his view, “digit-
al workshop technology will
continue to grow in impor-
tance. Because only with
electronic colour identifica-
tion, digital formula searching
and professional materials
management can the refin-
ishing business organise its
colouristic processes even
more efficiently.”
Frank Barduna,
Technical Service.
Everything in colour – colour identification tools.
• Arriving at the right colour faster with the
Spies Hecker ColorDialog spectro colorimeter.
• Consumption of materials and stocks –
new programme modules of the CRplus colour
software are set to optimise control in the
mixing room.
• Add-on parts, rims and wings – in the
Spies Hecker Color Guide, you can find the
matching colour code of all vehicle models
quickly and easily.
• For visual corrections of colours, the refinisher
is supported by the Color Mix Master.
“We’re simply closer to the
refinishing business,” stresses
Karsten Jürs confidently.
Peter Wingen has no doubts:
“Our customers will identify
with the themes.” The con-
tent and images of the
campaign follow the trends in
paint repairs. This way Spies
Hecker also communicates
to its bodyshop customers
where the world’s leading
paint maker sees oppor-
tunities for the future.
High-quality paints and a
close relationship with the
vehicle refinishing trade –
this has been the philosophy
of Spies Hecker for 125 years.
Spies Hecker offers its cus-
tomers in over 60 countries
a combination of easy-to-use
products, practical solutions
and personal service on site.
All the themes of the new
Spies Hecker advertising
campaign focus on refin-
ishers. What they expect
from a modern vehicle finish
is the core message of the
advertisements, which have
been appearing in the press
throughout Europe since
March 2008.
“The growing challenges of
the market are also placing
extra demands on us as
a paint manufacturer,” as
Karsten Jürs, Marketing Man-
ager Spies Hecker Interna-
tional, points out. “In product
development, colour man-
agement and service, we give
priority to finding solutions
that make work processes in
the bodyshop easier and
further enhance the busi-
ness’s efficiency. And this is
reflected in the advertising
campaign.”
Spies Hecker marketing ex-
pert Peter Wingen explains:
“Our adverts present specif-
ic workshop situations and
highlight the benefits for the
user.” These include easy
colour identification with the
Color Dialog spectro and
CRplus, and the efficient
repair of minor damage with
the Speed Repair system.
They also incorporate pro-
fessional product training
enabling businesses to make
effective use of new tech-
nologies and the associated
working tools.
The messages are clear. With
finely tuned systems, the
vehicle refinisher achieves
his goals faster. At the same
time, the adverts also make
a statement to the market.
Some refinishersknow more.Spies Hecker launches a
new international advertising campaign.
Karsten Jürs,
Marketing Manager Spies Hecker.
accurately and quickly check-
ing consumption of materials,
stocks and orders. And all
this with a single programme.
Spies Hecker Color Tools sup-
port the workshop with colour
identification. With the Color
Index, Color Mix Master, the
ColorDialog spectro color-
imeter and the CRplus soft-
ware, the benefits of modern
technology for vehicle refin-
ishers are to be found in the
enhancement of operational
efficiency and colour accu-
racy. In practice, this means
that with the electronic Spies
Hecker ColorDialog spectro
colorimeter, the workshop
obtains precise colour data
from the object surface and
compares them with all exist-
ing repair formulas in the
CRplus database. The Spies
Hecker technology supplies
the precise mixing formula in
a matter of seconds. Today
customers can access up-to-
date Color Finder information
on the Spies Hecker web site
at www.spieshecker.com.
“We’re gradually expanding
the application range of our
Simply quicker.Spies Hecker Color Tools bring extra precision and efficiency into the bodyshop.
1 11 0 colorexpert
C o l o r T o o l s
A d v e r t i s i n g C a m p a i g n
“The CRplus formula soft-
ware will be capable of more
in the future,” stresses Frank
Barduna of Technical Serv-
ice at Spies Hecker. “What
has so far been a tool solely
for searching for formulas
will also be a way of creating
better work processes.” The
paint manufacturer Spies
Hecker is thus extending its
existing computer programme
to include a module for precise
materials management –
with the aim of maximum
control in the mixing room.
The new module is capable of
colour hardware and soft-
ware,” says Frank Barduna,
explaining the German ve-
hicle refinish manufacturer’s
approach. In his view, “digit-
al workshop technology will
continue to grow in impor-
tance. Because only with
electronic colour identifica-
tion, digital formula searching
and professional materials
management can the refin-
ishing business organise its
colouristic processes even
more efficiently.”
Frank Barduna,
Technical Service.
Everything in colour – colour identification tools.
• Arriving at the right colour faster with the
Spies Hecker ColorDialog spectro colorimeter.
• Consumption of materials and stocks –
new programme modules of the CRplus colour
software are set to optimise control in the
mixing room.
• Add-on parts, rims and wings – in the
Spies Hecker Color Guide, you can find the
matching colour code of all vehicle models
quickly and easily.
• For visual corrections of colours, the refinisher
is supported by the Color Mix Master.
“We’re simply closer to the
refinishing business,” stresses
Karsten Jürs confidently.
Peter Wingen has no doubts:
“Our customers will identify
with the themes.” The con-
tent and images of the
campaign follow the trends in
paint repairs. This way Spies
Hecker also communicates
to its bodyshop customers
where the world’s leading
paint maker sees oppor-
tunities for the future.
High-quality paints and a
close relationship with the
vehicle refinishing trade –
this has been the philosophy
of Spies Hecker for 125 years.
Spies Hecker offers its cus-
tomers in over 60 countries
a combination of easy-to-use
products, practical solutions
and personal service on site.
All the themes of the new
Spies Hecker advertising
campaign focus on refin-
ishers. What they expect
from a modern vehicle finish
is the core message of the
advertisements, which have
been appearing in the press
throughout Europe since
March 2008.
“The growing challenges of
the market are also placing
extra demands on us as
a paint manufacturer,” as
Karsten Jürs, Marketing Man-
ager Spies Hecker Interna-
tional, points out. “In product
development, colour man-
agement and service, we give
priority to finding solutions
that make work processes in
the bodyshop easier and
further enhance the busi-
ness’s efficiency. And this is
reflected in the advertising
campaign.”
Spies Hecker marketing ex-
pert Peter Wingen explains:
“Our adverts present specif-
ic workshop situations and
highlight the benefits for the
user.” These include easy
colour identification with the
Color Dialog spectro and
CRplus, and the efficient
repair of minor damage with
the Speed Repair system.
They also incorporate pro-
fessional product training
enabling businesses to make
effective use of new tech-
nologies and the associated
working tools.
The messages are clear. With
finely tuned systems, the
vehicle refinisher achieves
his goals faster. At the same
time, the adverts also make
a statement to the market.
Some refinishersknow more.Spies Hecker launches a
new international advertising campaign.
Karsten Jürs,
Marketing Manager Spies Hecker.
1 31 2 colorexpert
P r o d u c t s
Industrial coating joins the system.With the new Spies Hecker Permaflex system,
the bodyshop can attract new business.
Refinishing businesses look-
ing for a lucrative extra source
of income would benefit
from looking at industrial
coatings.
In addition to work in acci-
dent repairs, the coating of
industrial objects can make
efficient use of the body-
shops’ capacity. Whatever
the object – machinery, dis-
pensers or electronic acces-
sories – the extra business
calls for the full complement
of painting skills. Only with
expertise and the right
balance of materials is it
possible to meet the divergent
coating needs of, for example,
furniture, containers and
agricultural machinery.
More flexibilityfor industrialcoating.
Spies Hecker makes starting
and expanding industrial
coating activities easy with
its new Permaflex product
system. “The system is ver-
satile but works efficiently
with a limited number of
products,” explains Harald
Paulussen, Product Manage-
ment and Development Man-
ager. This means “Permaflex
is a paint system based on
the Permasolid® Series 600
top coat for commercial
vehicles. With a few addi-
tional mixing pastes from
the Series 500 and seven
different binders, a broad
spectrum of surface qualities
can be applied. In addition,
a variety of effects and de-
grees of gloss can also be
achieved.” These can be from
smooth to textured and from
high gloss to deep matt.
Paintwork qualitymatches object.
The paint system depends
on the requirements of the
industrial customer. Frank
Barduna: “By mixing the
materials accordingly, the
bodyshop can quickly and
precisely respond to a variety
of coating needs.”
Another advantage is that
Permaflex adheres to nu-
merous substrates such as
steel, zinc, aluminium and
wood and is compatible with
all application methods. With
only two primers it is pos-
sible to coat a large number
of substrates.
The new Permaflex indus-
trial coating system will be
available to Spies Hecker
customers from Spring 2008.
Refinishers that don’t need
their own mixing system can
order ready-mixed colours
with the appropriate binders
straight from their Spies
Hecker distributor.
Versatile solutions for in-
dustrial coating – the new
Permaflex product system
creates new openings in the
refinishing sector.
When sales decline, profit dwindles. Anyone wanting to protect
his business from disaster has to spot the risks in good time.
With costs spiralling out of
control, a company can easi-
ly face financial difficulties
or be critically short of work.
With an organised business
system, such cash-flow prob-
lems can be avoided.
“Only by constantly analys-
ing the management ratios
is it possible to prevent
the business lurching off-
balance early on,” explains
Michael Zülch, Managing
Director of Wolk & Partner
Car Consult GmbH. His ex-
perience shows that “to
correctly interpret the first
signs, the financial targets
and values have to be
precisely set at times when
business is buoyant.” In
other words, the entrepreneur
defines his pain threshold for
the key management ratios.
Sales, costs and profits –
hard and fast crisis in-
dicators are all-important.
Michael Zülch: “When things
are going well, define how
many orders the bodyshop
needs at least in order to
cover costs.” What are the
levels of money outstanding
and liabilities? A precise
plan of action keeps the
business out of trouble. By
consulting with auditors,
business consultants and
tax accountants, the owner
can keep his business
afloat.
Staying afloat.
“Once the threshold has
been set, the data have to
be regularly checked,” the
expert advises. Target and
actual values are regularly
compared. This way, a down-
ward trend can be realistically
analysed and the entre-
preneur can take counter-
measures – to prevent a
business crisis. Only this
way can the workshop equip
itself effectively for difficult
periods and keep the busi-
ness on course for success.
Points the bodyshop has to observe:
• Liquidity plan as a check on solvency.
• Compare revenue and costs once per year.
• Establish the hourly rate calculated for refinishing
and body work.
• Control of monies outstanding and accounts due.
• Equity capital check: To stay creditworthy,
the workshop needs up to 25% equity.
Solutions for successful management.
Spies Hecker provides refinishers with concrete business management expertise.
With Colors Unlimited International (CUI) or as a member of the IDENTICA work-
shop system, businesses receive professional support.
B u s i n e s s M a n a g e m e n t
Flexible solution for all applicationmethods.
Spies Hecker Permaflex
is compatible with all
application methods for
industrial coatings.
• Gravity feed gun and
HVLP
• Pressure pot
• Airmix and airless
• Electrostatic
• Rolling and brushing
1 31 2 colorexpert
P r o d u c t s
Industrial coating joins the system.With the new Spies Hecker Permaflex system,
the bodyshop can attract new business.
Refinishing businesses look-
ing for a lucrative extra source
of income would benefit
from looking at industrial
coatings.
In addition to work in acci-
dent repairs, the coating of
industrial objects can make
efficient use of the body-
shops’ capacity. Whatever
the object – machinery, dis-
pensers or electronic acces-
sories – the extra business
calls for the full complement
of painting skills. Only with
expertise and the right
balance of materials is it
possible to meet the divergent
coating needs of, for example,
furniture, containers and
agricultural machinery.
More flexibilityfor industrialcoating.
Spies Hecker makes starting
and expanding industrial
coating activities easy with
its new Permaflex product
system. “The system is ver-
satile but works efficiently
with a limited number of
products,” explains Harald
Paulussen, Product Manage-
ment and Development Man-
ager. This means “Permaflex
is a paint system based on
the Permasolid® Series 600
top coat for commercial
vehicles. With a few addi-
tional mixing pastes from
the Series 500 and seven
different binders, a broad
spectrum of surface qualities
can be applied. In addition,
a variety of effects and de-
grees of gloss can also be
achieved.” These can be from
smooth to textured and from
high gloss to deep matt.
Paintwork qualitymatches object.
The paint system depends
on the requirements of the
industrial customer. Frank
Barduna: “By mixing the
materials accordingly, the
bodyshop can quickly and
precisely respond to a variety
of coating needs.”
Another advantage is that
Permaflex adheres to nu-
merous substrates such as
steel, zinc, aluminium and
wood and is compatible with
all application methods. With
only two primers it is pos-
sible to coat a large number
of substrates.
The new Permaflex indus-
trial coating system will be
available to Spies Hecker
customers from Spring 2008.
Refinishers that don’t need
their own mixing system can
order ready-mixed colours
with the appropriate binders
straight from their Spies
Hecker distributor.
Versatile solutions for in-
dustrial coating – the new
Permaflex product system
creates new openings in the
refinishing sector.
When sales decline, profit dwindles. Anyone wanting to protect
his business from disaster has to spot the risks in good time.
With costs spiralling out of
control, a company can easi-
ly face financial difficulties
or be critically short of work.
With an organised business
system, such cash-flow prob-
lems can be avoided.
“Only by constantly analys-
ing the management ratios
is it possible to prevent
the business lurching off-
balance early on,” explains
Michael Zülch, Managing
Director of Wolk & Partner
Car Consult GmbH. His ex-
perience shows that “to
correctly interpret the first
signs, the financial targets
and values have to be
precisely set at times when
business is buoyant.” In
other words, the entrepreneur
defines his pain threshold for
the key management ratios.
Sales, costs and profits –
hard and fast crisis in-
dicators are all-important.
Michael Zülch: “When things
are going well, define how
many orders the bodyshop
needs at least in order to
cover costs.” What are the
levels of money outstanding
and liabilities? A precise
plan of action keeps the
business out of trouble. By
consulting with auditors,
business consultants and
tax accountants, the owner
can keep his business
afloat.
Staying afloat.
“Once the threshold has
been set, the data have to
be regularly checked,” the
expert advises. Target and
actual values are regularly
compared. This way, a down-
ward trend can be realistically
analysed and the entre-
preneur can take counter-
measures – to prevent a
business crisis. Only this
way can the workshop equip
itself effectively for difficult
periods and keep the busi-
ness on course for success.
Points the bodyshop has to observe:
• Liquidity plan as a check on solvency.
• Compare revenue and costs once per year.
• Establish the hourly rate calculated for refinishing
and body work.
• Control of monies outstanding and accounts due.
• Equity capital check: To stay creditworthy,
the workshop needs up to 25% equity.
Solutions for successful management.
Spies Hecker provides refinishers with concrete business management expertise.
With Colors Unlimited International (CUI) or as a member of the IDENTICA work-
shop system, businesses receive professional support.
B u s i n e s s M a n a g e m e n t
Flexible solution for all applicationmethods.
Spies Hecker Permaflex
is compatible with all
application methods for
industrial coatings.
• Gravity feed gun and
HVLP
• Pressure pot
• Airmix and airless
• Electrostatic
• Rolling and brushing
Multi-storey car park.Belgium.
1 51 4 colorexpert
P a r t n e r s
With its adaptable product systems, in-depth training and face-to-face consultations, Spies Hecker is making a big
impression in Asia. For paint repairs, the Suzuki Motor Corporation and Hyundai have chosen the materials and
services of the world’s leading paint maker.
The two automotive manufacturers have signed exten-
sive global approvals with Spies Hecker.
The cooperation is being backed up by in-depth practical
training programmes for Suzuki and Hyundai dealers
and importers in consultation with Spies Hecker spe-
cialists.
Approvals from Asia.
Lights! Camera! Action! – It’s time for “Restoration Monitor”. Live and in colour, your pre-
senter Tonio Darmanin from the Paqpaq TV channel has been reporting weekly on the
restoration of a Mini Cooper at a workshop specialising in vintage cars. All of the paint
used was supplied by the Spies Hecker importer G. Molton Co. Ltd. – Andrew Grech,
Molton’s Brand Manager, reports: “The feedback has been very good and we have been
amazed by the interest these features have generated among customers.” The Mini was
completely resprayed with Spies Hecker Top Coat Series 275. During the programme,
the paint experts explained the process, step by step.
Restoration Monitor.Malta.
Hyundai and Suzuki.For several years, silver was the undisputed favourite colour
of European motorists. However, according to the current
DuPont Colour Popularity Report 2007, this colour has slipped
to No. 2 in the rankings.
In the current hit list of fancied automotive colours in 2007,
black has moved up one place and thus deposed silver from
the top of the list in most vehicle ranges. Black metallics and
pearl effects have really caught on with European car buyers.
There are no changes, however, for positions three and four.
Grey and blue have successfully defended their previous
year’s places. Last year’s surprising success story is white,
making a real comeback. Having last set the trend back in
the Eighties, shades of white, in the age of iPod and Retro,
are on the increase and have claimed fifth place. Red as an
automotive colour thus slips to sixth.
Black is back!European colour trends.
Silver loses its top spot – the most popular automotive colour in Europe is black.
The comeback of 2007 is celebrated by white.
Hollywood blockbuster “Pearl Harbour” on the road: On behalf of Kurt Nielsen
Transport in Denmark, the Swedish airbrush artist Robert Forsgren has painted
scenes from the movie on a Mercedes Actros. With fine lines and sharp con-
tours, the creative paint designer has achieved his airbrush project with VOC-
compliant Spies Hecker products, from the surfacer through to the clear coat.
The amazing result and other work by the same artist can be found on the web at:
www.hotpaintart.com.
Moving pictures.Denmark.
Sleek machines, sparkling chrome and dynamic airbrush design – in Knud Tiroch’s able hands, auto-
motive dreams come true. Muscle cars and hot rods are his hobby, and his work as an artist in Austria has
made him something of a celebrity. The designer’s life and his passion have now caught the public eye,
with the artist and his vehicles starring in the Austrian TV series Hot Rod Hangar.
The ardent car collector uses the latest Spies Hecker UV technology for Speed Repairs. An example is
the repair of his 1930 Ford Sedan hot rod generating 1,000 hp. His motto is “Fast cars, fast drying.”
When it comes to paint repairs, Knud Tiroch moves into the fast lane with Spies Hecker.
Hot Rod Hangar.Austria.
top of a bus. The roadster was restored by the Antwerp body-
shop and refinishers “Carrosserie Bruno”. Displaying plenty of
attention to detail and craftsmanship, the vintage car now has
pride of place – on the roof of the bus!
An empty parking space in the centre of town? Forget it!
In Belgium, parking spaces are just as scarce as anywhere
else in Europe. The Belgian bus and tram operator DeLijn has
now come up with a “creative solution” for all exasperated
motorists. In an innovative campaign, the company is encour-
aging drivers to switch to public transport. Playing a central
role is the exclusive parking space of an MGB Roadster built
in 1972, which rides piggy-back through Belgian towns on the
Multi-storey car park.Belgium.
1 51 4 colorexpert
P a r t n e r s
With its adaptable product systems, in-depth training and face-to-face consultations, Spies Hecker is making a big
impression in Asia. For paint repairs, the Suzuki Motor Corporation and Hyundai have chosen the materials and
services of the world’s leading paint maker.
The two automotive manufacturers have signed exten-
sive global approvals with Spies Hecker.
The cooperation is being backed up by in-depth practical
training programmes for Suzuki and Hyundai dealers
and importers in consultation with Spies Hecker spe-
cialists.
Approvals from Asia.
Lights! Camera! Action! – It’s time for “Restoration Monitor”. Live and in colour, your pre-
senter Tonio Darmanin from the Paqpaq TV channel has been reporting weekly on the
restoration of a Mini Cooper at a workshop specialising in vintage cars. All of the paint
used was supplied by the Spies Hecker importer G. Molton Co. Ltd. – Andrew Grech,
Molton’s Brand Manager, reports: “The feedback has been very good and we have been
amazed by the interest these features have generated among customers.” The Mini was
completely resprayed with Spies Hecker Top Coat Series 275. During the programme,
the paint experts explained the process, step by step.
Restoration Monitor.Malta.
Hyundai and Suzuki.For several years, silver was the undisputed favourite colour
of European motorists. However, according to the current
DuPont Colour Popularity Report 2007, this colour has slipped
to No. 2 in the rankings.
In the current hit list of fancied automotive colours in 2007,
black has moved up one place and thus deposed silver from
the top of the list in most vehicle ranges. Black metallics and
pearl effects have really caught on with European car buyers.
There are no changes, however, for positions three and four.
Grey and blue have successfully defended their previous
year’s places. Last year’s surprising success story is white,
making a real comeback. Having last set the trend back in
the Eighties, shades of white, in the age of iPod and Retro,
are on the increase and have claimed fifth place. Red as an
automotive colour thus slips to sixth.
Black is back!European colour trends.
Silver loses its top spot – the most popular automotive colour in Europe is black.
The comeback of 2007 is celebrated by white.
Hollywood blockbuster “Pearl Harbour” on the road: On behalf of Kurt Nielsen
Transport in Denmark, the Swedish airbrush artist Robert Forsgren has painted
scenes from the movie on a Mercedes Actros. With fine lines and sharp con-
tours, the creative paint designer has achieved his airbrush project with VOC-
compliant Spies Hecker products, from the surfacer through to the clear coat.
The amazing result and other work by the same artist can be found on the web at:
www.hotpaintart.com.
Moving pictures.Denmark.
Sleek machines, sparkling chrome and dynamic airbrush design – in Knud Tiroch’s able hands, auto-
motive dreams come true. Muscle cars and hot rods are his hobby, and his work as an artist in Austria has
made him something of a celebrity. The designer’s life and his passion have now caught the public eye,
with the artist and his vehicles starring in the Austrian TV series Hot Rod Hangar.
The ardent car collector uses the latest Spies Hecker UV technology for Speed Repairs. An example is
the repair of his 1930 Ford Sedan hot rod generating 1,000 hp. His motto is “Fast cars, fast drying.”
When it comes to paint repairs, Knud Tiroch moves into the fast lane with Spies Hecker.
Hot Rod Hangar.Austria.
top of a bus. The roadster was restored by the Antwerp body-
shop and refinishers “Carrosserie Bruno”. Displaying plenty of
attention to detail and craftsmanship, the vintage car now has
pride of place – on the roof of the bus!
An empty parking space in the centre of town? Forget it!
In Belgium, parking spaces are just as scarce as anywhere
else in Europe. The Belgian bus and tram operator DeLijn has
now come up with a “creative solution” for all exasperated
motorists. In an innovative campaign, the company is encour-
aging drivers to switch to public transport. Playing a central
role is the exclusive parking space of an MGB Roadster built
in 1972, which rides piggy-back through Belgian towns on the
Some refinishersknow more.
Up-to-date at all times with targeted training at our Training Center. Get to know new product systemsand painting techniques, find out about trends on the refinish market and meet other professionals ina relaxed atmosphere.
Spies Hecker – simply closer.
Spies Hecker GmbH • Horbeller Str. 17 • 50858 Köln • Germany
Tel.: +49 (0) 2234 6019 4050 • Fax: +49 (0) 2234 6019 4100 • www.spieshecker.com