COLORDESIGN’S

MOST EXCITING

ELEMENT

• Hue

• Value

• Intensity

COLOR HAS THREEDIMENSIONS OR QUALITIES:

HUE

RED YELLOW VIOLET

The name given to a color.

VALUE

The lightness or darkness of a color

INTENSITY

The brightness or dullness of a color.

FUSCHIA - HIGH INTENSITY

OLIVE - LOW INTENSITY

TINT

Made by adding white to a color so that it is lighter.

+ =

HUE WHITE TINT

SHADEMade by adding black to a color so that it is darker.

+ =

HUE BLACK SHADE

NEUTRALS(NOT REALLY COLORS)

No color

All colors

White + Black

Can be used with most colors

White

Black

Gray

Beige

COLOR WHEEL

A GUIDE TO STUDY HOW TO CHOOSE AND

COMBINE COLORS

PRIMARY COLORS

•The three colors from which all other colors

can be made.

•Cannot be made from any other colors.

•Equal distance from each other on color wheel.

RED YELLOW BLUE

SECONDARY COLORS

•Made by mixing equal amounts of 2 primary colors

+ =

+

+

=

=

ORANGE

GREEN

VIOLET

INTERMEDIATE (TERTIARY)

HUES

Made by mixing equal amounts of adjoining primary and secondary colors.

THE COLOR WHEEL CAN BE DIVIDED INTO

WARM AND COOL COLORS

WARM COLORS

Appear hot like the sun or like fire

Give feelings of gaiety, activity or cheerfulness

Appear to advance-they make body look larger

Can give a nervous impression if overdone

COOL COLORS

Remind us of water or sky

Give feelings of quietness or restfulness

Appear to recede and make body look smaller

Can be depressing if overdone

Types of Color Schemes

MONOCHROMATIC COLOR SCHEME

One-color plan that uses different tints, shades and intensities of a color.

BLUE

ANALOGOUS COLOR SCHEMEUses adjacent or neighboring colors on the color wheel with

varying values and intensities of the colors.

COMPLEMENTARY COLOR SCHEME

Uses hues that are opposite each other on the color wheel.

SPLIT-COMPLEMENTARY COLOR SCHEME

Uses three colors, one color with the two colors on each side of its complement.

VIOLET

TRIAD COLOR SCHEMECombines three colors equidistant on the color wheel.

ACCENTED NEUTRAL COLOR SCHEME

Combines white, black, gray or sometimes beige with a bright color accent.