Colleges For Change

Mobilizing the College Community to Take Action

Against Big Tobacco

Presented by the Coordinators of Colleges for Change

October 22, 2010

Agenda Introductions New York State Department of Health Tobacco

Control Program Overview Colleges for Change (C4C) Program Overview Program Initiatives Why Consider a Tobacco-Free Campus Policy? Why Focus On Colleges? How Is the Tobacco Industry Influencing College

Students? What Can YOU Do? What We Are Doing Getting Started Questions

Introductions

Introductions Name College/University/Institution Title Why are you interested in this

presentation? Current tobacco policy at your respective

college/university/institution

NY State Department of Health

Tobacco Control Program

An Overview

NYS Tobacco Control ProgramVision: Tobacco free New York

Mission: Reduce mortality & morbidity due to

tobacco use

NYS Tobacco Control Program Local Programs

Community Partners Cessation Centers Youth Action (Reality Check) Comprehensive School Policy Colleges for Change

NYS Smoker’s Quitline 1-866-NY-QUITS

Colleges for Change (C4C)

An Overview

C4C: An Overview Funded by New York State Department

of Health Tobacco Control Program Administered by local community

agencies 3 year program 7 partners across the state Working with 25 colleges/universities

C4C: Goals To strengthen tobacco-related policies

to prevent and reduce tobacco use To limit opportunities for exposure to

secondhand smoke These efforts are directed toward the

college campuses and the surrounding communities

C4C: College/University Partners Wagner College of Staten Island SUNY Plattsburgh Clinton Community College Syracuse University SUNY Cortland SUNY Stony Brook St. Josephs Briarcliff Hamilton College Colgate University Cazenovia College Mohawk Valley Community

College

Dowling SUNY Fredonia Jamestown Community

College St. Bonaventure Alfred University SUNY Alfred Pace University

(Pleasantville Campus) Manhattanville College SUNY IT Utica College SUNY Morrisville Herkimer County

Community College

Colleges for Change (C4C)

Program Initiatives

C4C Initiatives

“No Thanks Big Tobacco”

Smoke-Free Multi-Unit Dwellings

Tobacco-Free/Smoke-Free Outdoors

Point of Sale

“No Thanks Big Tobacco” C4C works to end tobacco company sponsorship

both on and around college campuses by encouraging groups and organizations to adopt written policies banning tobacco sponsorship and promotion.

Targets: College campus and events Community organizations and events Community bars and nightclubs College fraternities and sororities College clubs, cultural groups, sports teams

Smoke-Free Off-Campus Housing C4C works to encourage off-campus

apartment complexes and other multi-unit housing properties where students reside to adopt written non-smoking policies.

Targets: Landlords and tenants of off-campus student housing

Point of Sale C4C will encourage the college campus to

adopt a written policy banning the sale of tobacco products on campus.

Targets: College campus

Tobacco-Free/Smoke-Free Outdoors C4C focuses on changing policies or

passing ordinances related to the use of tobacco products on the college campus and outdoor areas in the surrounding community.

Targets: College campuses Outdoor areas in surrounding college community,

including beaches, parks, playgrounds, outdoor areas of business

Cigarette butts are circled in blue. Photo was taken at SUNY Cortland in Spring 2010.

Why Consider a Tobacco-Free Campus

Policy?

Why Adopt a Tobacco-Free Campus Policy? Secondhand Smoke Environmental Impact of Tobacco Litter Tobacco Industry Targeting YOUR

Students Tobacco Use Regulations Decrease

Rates of Tobacco Use The Trend is Toward Tobacco-Free

Why Focus on Colleges?

Tobacco and College Students The 1998 Master Settlement Agreement

(MSA), prohibits tobacco companies from targeting youth under 18, this has caused them to shift their marketing expenditures dramatically to focus on young people between the ages of 18 and 25

A 2008 National Cancer Institute report concludes that tobacco industry advertising and promotion is causally linked to increased use and youth smoking initiation

Tobacco and College Students In 2001, the U.S. Centers for Disease Control

(CDC) estimated that 27.9% of 18-25 year olds in the United States smoke, compared with 23.5% of all adults

In a 2001 survey, 30% of college students reported being current tobacco users

Almost 40% of college students either began smoking (11.0%) or became regular smokers (28.0%) after starting college

Tobacco and College Students Of the over 70.0% of college students

who have ever tried smoking, nearly half continue on to become regular smokers

10% of current college students will die of tobacco-related illnesses

How Is the Tobacco Industry Influencing College Students?

Tobacco Industry Advertising Internet Advertising Ads targeting Young Adults

Magazines Stores

Targeted Mailings

What are the 3 most heavily marketed brands of tobacco?

Marlboro

Camel

Newport

Music Events Campus Events Sponsoring Greek events Athletics Arts on and

off campus

Tobacco Industry Sponsorship

Tobacco company bar and nightclub promotions target young adults

Tobacco companies entice bar owners with financial incentives and bar paraphernalia

They also recruit new smokers with cigarette-sponsored sweepstakes, contests and even hire people to mingle with the crowd to promote their brands and products

Sampling/Bar Promotions

What Can YOU Do?

Discussion

Discussion What is happening on your campus

concerning tobacco? What do you think some practical

next steps for your campus would be?

Consider Smokefree Policies (or lack of them) Tobacco Industry Sponsorship & Promotions Tobacco Sales on and around campus Smokefree Housing Other tobacco related issues

What We Are Doing

Program Activities

C4C Activities Evaluate your campus community

(Environmental scans, administrator interviews, and/or campus-wide surveys)

Form a new student club Work with existing clubs (Colleges Against

Cancer, NYPIRG, Student Government) Class project partnerships Work with campus peer educators

C4C Activities Establish or partner with existing health or

tobacco advisory committees Take on a college student intern Work with on campus media Partner with local tobacco programs and

supportive organizations (American Cancer Society)

Evaluate Campus Community: Environmental Scans

Form a New Student Club

Work with Existing Clubs

Class Project Partnerships http://www.tobaccofree.ufl.edu/ University of Florida

Work with Campus Peer Educators

Establish or Partner with Advisory Committees

Work with Student Interns

Work with Campus Media

Partner with Local Tobacco Programs

Getting Started

Colleges for Change Toolkit

c4ctobaccofree.com

Toolkit Contents C4C Coordinator Contacts Example Policies

C4C Comprehensive College Policy Smokefree Off-Campus Housing Policy Student Organization “No Thanks Big Tobacco” Policy

“Why Colleges/Universities Are Adopting Tobacco-Free Campus Policies”

Evaluation Tools Environmental Scan Tool Administrator Interview Tool Survey Tool

Key Resources American College Health Association Position Statement Americans for Nonsmoker’s Rights List of Smokefree Colleges “There is No Constitutional Right To Smoke”

Questions

For more information, please visit c4ctobaccofree.com