College of humanities and behavioral sciences alumni
description
Transcript of College of humanities and behavioral sciences alumni
John FitzgeraldKatelyn MeeksRene Newman
Sheena PalmerDanielle
Watson
COLLEGE OF HUMANITIES AND BEHAVIORAL
SCIENCES ALUMNI HBS
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THE SITUATION
Not contacted since graduation Recommendations of better outreach
strategies Utilization of Facebook
Survey Analysis
Department Chair InterviewsContent Analysis24,103
First PriorityInconsistency of communication effortsContact information
MOVING FORWARD
Constituents1. Alumni
Graduating Seniors Recent Older
2. Faculty3. Office of Alumni Relations
HBS
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ALUMNI SPOTLIGHTS
Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral
Sciences.
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AwarenessTo increase awareness of CHBS
alumni gift giving opportunities by 30% by June 2014.
Involvement
To increase CHBS alumni involvement with either their departments or the college by 5% by June 2014.
Donations
To increase alumni donations by 5% by June 2014.
1. Use online media to effectively communicate with alumni. SNS Qualtrics Website
2. Maintain relationship with graduating seniors through timely communication after graduation.Mass congratulatory email
AWARENESS
Alumni advisory board
Mentorship program
Alumni Spotlight Week
INVOLVEMENT
“Give a Gift”
Communicate value of the donations“Why Give?” video
DONATIONS
FacultyTo increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013.
How?Educate CHBS faculty of the college’s alumni status updates Department chair meeting agendaRoutine emails with updates
SECONDARY AUDIENCE
TIM
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BU
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$3,333.00$1000.00
$2,333.00
Alumni Spotlight Week: $100/guest speaker = $1,000.00
Campaign Coordinator Position: $3,000.00 x 2 semesters = $6,000.00
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Summary AWARENESS, INVOLVEMENT, DONATIONS
Evaluation
Special Event
Alumni Coordinator
THE NEXT YEAR
FUTURE CONSIDERATIONS
ALUMNICommunication Plan
potlightCollege of Humanities and Behavioral Sciences
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