COLLEGE OF FINE ARTS Dean’s Advisory Board Meeting
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Transcript of COLLEGE OF FINE ARTS Dean’s Advisory Board Meeting
COLLEGE OF FINE ARTSCOLLEGE OF FINE ARTSDean’s Advisory Board MeetingDean’s Advisory Board Meeting
December 4, 2007December 4, 2007
AGENDAAGENDA
I.I. InCite Arts FestivalInCite Arts Festival
II.II. Alumni OutcomesAlumni Outcomes
III.III. Capital CampaignCapital Campaign
I. InCite Arts FestivalI. InCite Arts Festival
Festival Updates and Festival Updates and BrainstormingBrainstorming
Jim PetosaJim Petosa
Director, School of TheatreDirector, School of Theatre
Ellen CarrEllen Carr
Executive Director for External Relations, Executive Director for External Relations, CFACFA
InCite Arts FestivalInCite Arts Festival March 10-14, 2008March 10-14, 2008
MFA ExhibitionMFA Exhibition Steele Steele GalleryGallery
Theatre Senior ShowcaseTheatre Senior Showcase Black Box tbdBlack Box tbd
The Man Who Mistook His Wife for a HatThe Man Who Mistook His Wife for a Hat ““ ““
Who’s Afraid of Virginia Woolf?Who’s Afraid of Virginia Woolf? ““ ““
These Worlds In Us: Chamber OrchestraThese Worlds In Us: Chamber Orchestra Town HallTown Hall
Every Good Boy Deserves FavourEvery Good Boy Deserves Favour Town HallTown Hall
Incite Festival – PublicityIncite Festival – Publicity
Marketing/PR timeline (internal & external)Marketing/PR timeline (internal & external) BrochureBrochure Advertising Advertising Press representatives Press representatives Press conference Press conference Government affiliation, e.g., Mayor Government affiliation, e.g., Mayor
BloombergBloomberg Lectures / symposia to broaden appealLectures / symposia to broaden appeal
InCite Festival - SponsorshipInCite Festival - Sponsorship
Prospects Prospects – Corporate Corporate – FoundationFoundation– IndividualsIndividuals
Media SponsorsMedia Sponsors
Current relationships to leverageCurrent relationships to leverage
InCite Festival - Alumni InvolvementInCite Festival - Alumni Involvement
University Alumni Relations collaborationUniversity Alumni Relations collaboration
DAB Members’ outreachDAB Members’ outreach
CFA “cohorts” of alumni and faculty – CFA “cohorts” of alumni and faculty – targeted social events (e.g., Judy Flynn)targeted social events (e.g., Judy Flynn)
Host Committee membersHost Committee members– FestivalFestival– EventsEvents
II. Alumni OutcomesII. Alumni Outcomes
Ellen CarrEllen Carr
Executive Director for External Relations, CFAExecutive Director for External Relations, CFA
Chris SantosChris Santos
Director of Development and Alumni Director of Development and Alumni RelationsRelations
Alumni OutcomesAlumni Outcomes
Encouraging CFA students > CFA alumniEncouraging CFA students > CFA alumni
Alumni Tracking ResourcesAlumni Tracking Resources
CFA Alumni InformationCFA Alumni Information
University Alumni Tracking StrategiesUniversity Alumni Tracking Strategies
Current ChallengesCurrent Challenges
Future PlansFuture Plans
Building the BU Family: Engaging Building the BU Family: Engaging Students to Become Active AlumniStudents to Become Active Alumni
MatriculationMatriculation College of Fine Arts Freshman WelcomeCollege of Fine Arts Freshman Welcome Freshman BBQFreshman BBQ Junior/Senior Sessions with Alumni OfficerJunior/Senior Sessions with Alumni Officer Alumni Awards CeremonyAlumni Awards Ceremony Master Class Sessions with AlumniMaster Class Sessions with Alumni Graduation Party hosted by the DeanGraduation Party hosted by the Dean CommencementCommencement
University Information SystemsUniversity Information Systems (UIS) — alumni data compiled since 1910 and (UIS) — alumni data compiled since 1910 and donor data compiled since 1968; faculty and staff are also trackeddonor data compiled since 1968; faculty and staff are also tracked
UIS searchesUIS searches by geography, income, employer, occupation code, executive by geography, income, employer, occupation code, executive titles, age, graduation year, field of study, giving historytitles, age, graduation year, field of study, giving history
Class sessions with Current CFA StudentsClass sessions with Current CFA Students – Alumni Officer, PR and Marketing – Alumni Officer, PR and Marketing staff discuss staff discuss self-promotionself-promotion and keeping the BU connection and keeping the BU connection
Internet ResearchInternet Research – general searches for CFA alumni on Arts Boards, in – general searches for CFA alumni on Arts Boards, in Symphonies, etc.Symphonies, etc.
Individual Alumni CommunicationIndividual Alumni Communication – postcards, phone calls, alumni events – postcards, phone calls, alumni events
Regional Alumni GroupsRegional Alumni Groups – BU in LA, Alumni Clubs – BU in LA, Alumni Clubs
2006 Harris Survey2006 Harris Survey – collected personal and professional information on many – collected personal and professional information on many topics from 30% of all BU alumnitopics from 30% of all BU alumni
Current CFA Alumni Tracking Current CFA Alumni Tracking ResourcesResources
CFA Alumni DemographicsCFA Alumni Demographics
11,670 mailable CFA alumni in the database11,670 mailable CFA alumni in the database(total BU alumni 250,000)(total BU alumni 250,000)
We have current occupation info for 40% of CFA We have current occupation info for 40% of CFA alumni (comparable to the all-BU percentage)alumni (comparable to the all-BU percentage)
840 CFA alumni are shown to have executive 840 CFA alumni are shown to have executive titles (President, CEO, Chairman, Director, titles (President, CEO, Chairman, Director, Owner, Partner)Owner, Partner)
Flaws in data, e.g. title of “Director,” make Flaws in data, e.g. title of “Director,” make accuracy of search difficultaccuracy of search difficult
CFA Alumni DemographicsCFA Alumni Demographics
Total mailable CFA alumni: 11,670Total mailable CFA alumni: 11,670 Total e-mailable: 3,848Total e-mailable: 3,848 Total “lost” alumni: 1,042Total “lost” alumni: 1,042
New England: 3,997 New England: 3,997 New York expanded: 1,668New York expanded: 1,668 Boston: 803Boston: 803 Bay Area: 491 Bay Area: 491 Los Angeles: 447Los Angeles: 447 Washington D.C.: 258Washington D.C.: 258 Chicago: 170Chicago: 170 Palm Beach/Miami: 85Palm Beach/Miami: 85
CFA Alumni OccupationsCFA Alumni Occupations
32%
8%
5%
4%
3%
7%
3%
38%
Professional Artists (Painters,Sculptures, Actors,)-38%
Education and Museums-32%
Business and Management-8%
Theatre Production and Television Entertainment-5%
Graphic Design/Photography-4%
Arts Management-3%
Communications (Editors,Journalists)-3%
Miscellaneous (Religion,Science, Law)-7%
National Change of Address records – 10X per yearNational Change of Address records – 10X per year
BU online community – alumni website; alumni linkBU online community – alumni website; alumni link
Focus on keeping in touch with young alumni; more Focus on keeping in touch with young alumni; more cost-effective than finding “lost” alumni; idea that “BU cost-effective than finding “lost” alumni; idea that “BU hasn’t moved”hasn’t moved”
Alumni Finder service – subscription + $0.25 per record Alumni Finder service – subscription + $0.25 per record – Once per year for all records (budget allowing), plus – Once per year for all records (budget allowing), plus 60-200 records per month60-200 records per month
Email forwarding for lifeEmail forwarding for life
All-University Alumni Tracking Strategies
CFA Alumni Tracking ChallengesCFA Alumni Tracking Challenges
Antiquated database systemAntiquated database system Cost effectiveness of finding lost alumniCost effectiveness of finding lost alumni International alumni difficult to track (4% of International alumni difficult to track (4% of
CFA alumni population)CFA alumni population) Difficult to know if “email forwarding for life” Difficult to know if “email forwarding for life”
is activeis active If we “find” more alumni, donor participation If we “find” more alumni, donor participation
numbers fallnumbers fall
Future PlansFuture Plans
New BU database by 2010 (to replace UIS)New BU database by 2010 (to replace UIS)– Central IT will select a new system by April 08; will Central IT will select a new system by April 08; will
take take 12-24 months to implement12-24 months to implement
– Looking for system that “codes” alumni based on Looking for system that “codes” alumni based on profession, key titles, affinities and interests; will profession, key titles, affinities and interests; will coordinate with Class Notes/Submissionscoordinate with Class Notes/Submissions
– BU consensus: critical need for greater searchabilityBU consensus: critical need for greater searchability
Ask alumni to help find “lost” alumni; mail a list of Ask alumni to help find “lost” alumni; mail a list of names related to graduation year and majornames related to graduation year and major
Educate current students about the importance of Educate current students about the importance of staying connectedstaying connected
III. Capital CampaignIII. Capital Campaign
Ellen CarrEllen Carr
Executive Director for External RelationsExecutive Director for External Relations
Chris SantosChris Santos
Director of Development and Alumni RelationsDirector of Development and Alumni Relations
III. Capital CampaignIII. Capital Campaign
University Campaign contextUniversity Campaign context
CFA campaign pioneers > ahead of the curveCFA campaign pioneers > ahead of the curve
Consultation & support re: strategy and Consultation & support re: strategy and materialsmaterials
Constructing the case for BU, the case for Constructing the case for BU, the case for CFACFA
CFA Capital CampaignCFA Capital Campaign
OverviewOverview
– Phase I renovation project cost $25MPhase I renovation project cost $25M– CFA fundraising goal $10MCFA fundraising goal $10M– University’s match 1:1University’s match 1:1– By Dec 07, anticipate $2.5M in gifts & By Dec 07, anticipate $2.5M in gifts &
pledgespledges
CFA Campaign UpdateCFA Campaign UpdatePhase One FacilitiesPhase One Facilities
Gifts and pledge paymentsGifts and pledge payments $ 928,125$ 928,125
Pledge balancesPledge balances 307,400307,400
Expected giftExpected gift $ 1,000,000$ 1,000,000
TotalTotal $ $ 2,235,5252,235,525
34 donors34 donors
Phase One Naming Opportunities Phase One Naming Opportunities Funded to DateFunded to Date
Center for Music Teaching and PracticeCenter for Music Teaching and Practice
(pending)(pending) $1 million $1 million
Faye G., Jo, and James Stone Art GalleryFaye G., Jo, and James Stone Art Gallery $750,000 $750,000
Individual Practice Studios (4)Individual Practice Studios (4) $105,000 $105,000
Visual Arts Studio (808 Comm Ave)Visual Arts Studio (808 Comm Ave) $50,000 $50,000
Maria Clodes Piano LabMaria Clodes Piano Lab $40,000 $40,000
Campaign MaterialsCampaign Materials
Design concepts for reviewDesign concepts for review CFA Overview BrochureCFA Overview Brochure Companion PiecesCompanion Pieces
– FacilitiesFacilities– Endowment Endowment – Current UseCurrent Use
Content/format > strategyContent/format > strategy
IV. Executive SessionIV. Executive Session