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Transcript of College Health 2.0 Utilizing Social Media and Interactive Technology to Enhance Delivery of Health...
College Health 2.0Utilizing Social Media and Interactive
Technology to Enhance Delivery of Health and Wellness Information in College Health
American College Health Association
May 29, 2009
PresentersLindsey Bickers Bock, MPHDuke University, Durham, North Carolina
John Vaughn, MDThe Ohio State University, Columbus, Ohio
Michelle Burtnyk, MPH (Candidate)Simon Fraser University, Burnaby, British Columbia
Pam McCracken, MSWColorado State University, Fort Collins, Colorado
Lindsey Bickers Bock, MPH
Health Education Specialist, Student Health Center
Duke UniversityPrivate University in Durham, NC• 6,340 undergraduate students• 7,117 graduate and
professional students
John A. Vaughn, MD
Senior Manager, E-Health Initiatives,Student Health Services
The Ohio State UniversityPublic university in Columbus, Ohio• 39,209 undergraduate students• 10,097 graduate and
professional students
Michelle Burtnyk, MPH (Candidate)
Health Promotion Specialist and Marketing & Communications Coordinator,
Health and Counselling Services
Simon Fraser UniversityPublic university in Burnaby, Canada• Tri-campus university• 21,796 undergraduate students• 5,044 graduate and
professional students
Pam McCracken, MSW Director of Communications, Outreach and Prevention Programs,
University Counseling Center
Colorado State UniversityPublic university in Fort Collins, Colorado• 21,783 undergraduates• 5,490 graduates and
professional students
Overview
Justification
Types of social media/interactive technologies
Blogs, interactive web-based programs, social networking sites, webcasts, ITunesU, video gaming
Potential applications Guidelines to consider
Benefits & Barriers
Question & answer section
Justification The number of young adults using social media and Web
2.0 applications is increasing at a rapid rate:
• 32% of online adults have “ever read someone else’s blog”, while 66% of teenagers surveyed (aged 12-17) have posted comments to a friend's blog
• 76% of young adult internet users (aged 18-29) reported having viewed online videos
•37% of adults (over 18) have a profile on a social networking site (for teens aged 12-17: 55%)
•Nearly one in five (19%) online adults ages 18 and 24 have ever used Twitter
-Pew Internet & American Life Poll 2008
Justification
Using new media and interactive technology is...
Equitable Accessible Accommodating Resource-friendly
Websites
A collection of web pages, images, videos and other digital files hosted on a web server and accessed
through the Internet.
Web 2.0 – connecting with students
Communication vs. notification
• Website interactivity• Consumers = producers • Bi-directional information
flow
“BuckMD”• Blog with question and
answer capability• Input from students and
parents• Use of video/audio
Blogs
Websites that allow individuals to post ongoing events or narratives
http://hightechcollegehealth.blogspot.com/
BlogsGetting Started ... • Check with your University to see if there
are any regulations about blog hosting:o University Template?o Where/Who will it host it?
Paid vs. Free technologieso Is there an approval process?o Legal guidelines
• Decide on the structure of the blog• Anonymous?• One moderator or many?• Is an ‘expert’ moderator required?
BlogsParticularly useful in that:
o Students can ask questions they would not feel comfortable asking in persono Students can be streamlined to appropriate resourceso Staff can assess what student needs really areo Students are able to do targeted searches
Special considerations:
o What is the purpose of the blog?o Time/resources to create and
maintain (ongoing commitment)o Maintaining accuracyo What role will students play in
maintaining the blog?
Interactive web-based programs
Getting Started • Consider both in-house and external options for platform
provision:
o Are there staff/resources within your University/College that can develop? Explore both on and off campus options
o If external, ask for referenceso Inquire about level of support provided and associated costso Is the contract yearly? renewal costs?o What are you able to alter about the site? o What is their privacy policy? Where is personal information stored? Confer
with your legal department • Is this initiative in response to an identified student need?
Interactive web-based programs
Interactive Web-based programs can create a sense of community and allow for students to be engaged in this community regardless of whether they're on campus or not.
Special considerations:
•What staff resources are required to monitor/maintain over time?•How will the effectiveness of the initiative be measured over time?•Who 'owns' the program?
Social Networking
Key Considerations
• Students are both consumers and producers of online content
• Online identities are partially defined by otherso Wall posts, photo tags, etc.
• Major vehicle for campus communication
Social networking
How do you get started?
• Do your research. o Figure out what your students are using.o Learn what you're comfortable with.
• Determine if your university has any guidelines about how individual staff/faculty and/or university programs/offices should be using these sites.
Identify where and how you want your staff and/or your office to have a presence.
Define how often you want to be updating your profile/page and who will be responsible for doing so.
Creating an online presence using social networking sites
Social networking
Applications this modality is particularly useful for:
o Viral health messaging
o Targeted health messaging
o Publicizing events
o Connecting with students who are already affiliated with your office/organization
Social networking
Special considerationso How do individual profiles represent our personal
and professional lives?o Do our students want us there?o Do we monitor our students' postings? If so, how?
Guidelines to considero Consider liability related to wall postings.o Consider only having students "friend" you, rather
than you requesting them as friends.o Define expectations for student employees and peer
educators in terms of what they post online.
Podcasting
A 'cast' is audio or video content available on the web that can be automatically delivered to your computer or MP3 player.
PodcastingWhy podcast?
• Inexpensive• Easily accessible by students• Easy to create and use• Promotes your services and
resources while providing health information
“All you need is a microphone, a computer and something to share with the rest of the world!!”
Podcasting
Getting Started:
•Determine your content•Develop a topical outline •Consider equipment
• Video camera, laptop and software•Determine where it will be posted
• Website• ITunes U
Editing takes the most time!
Podcasting
Special considerations:
o Streaming vs. downloadingo Editing. It is essential you find
someone who knows how to do this. Students are great
o Consider offering this to workshop providers or faculty for use in clas
o Music and Images: copyright concernso Partnerships with external
organizations: consider contract, reach IT capabilities
iTunes U
A collection of free educational media. Currently holds over 100,000 educational and audio video files for students.
iTunes U
Getting started• Identify your university's existing institutional point person• Understand your university's organizational structure• Determine if you want to post individual recordings and/or
an ongoing series • Figure out your
labeling structure (album, artist, tags)
• Determine howyou can get stats on viewsand downloads
iTunes U
Applications this modality is particularly useful for:o Stress management applications, such as guided
meditationso Introductions to your serviceso Conversations with different providers
Special considerations:o Are you okay with
this content being accessible to the general public?
iTunes UStudents can subscribe to different feeds, depending on their interests
Consider opportunities to collaborate with other departments that might be using iTunesU
Consider developing content for a specific class you're teaching• Introductory health classes• Peer education
Videogame technology for healthcare applications
Enhances healthinformation delivery Social Cognitive Theory
Videogame technology for healthcare applications
Incentivizes healthy behavior Challenge and achievement
Potential Barriers: AccessibilitySection 508 of the Rehabilitation Act
o All state and federal entities must provide equal access to electronic and information techonologies
W3C Web Content Accessibility Guidelineso text alternatives for non-text contento functionality available from a keyboardo content designo flash thresholds
Consult Disability Services or ADA coordinator
Potential Barriers: Accessibility
“If I were an imaginary doctor, I’d look like this ------------------------>”
“If I were an imaginary doctor, I’d look like Dr. McDreamy from Grey’s Anatomy”
Potential Barriers - Legal IssuesRegulating the content of a public forum
o Viewpoint discrimination
Vital to have:o Appropriate disclaimers
o Active acknowledgemento Anonymity with Identity verification (Shibboleth)
Potential liabilitieso Students acting on innacurate/incomplete postso Failing to act on information posted by studentso Intellectual property rights associated with content
Potential Barriers: Production Issues
Time commitmento Daily involvemento Staff trainingo ‘Buy-in' from administration, faculty and staff
Finding the Right "voice"o Authenticity comes from peers
o Appropriate tone is vitalo Use members of your target audience – Students!
o Great opportunity to contribute to academic mission
Consents and Releaseso People, locations, minors, etc.
Potential barriers: Marketing and communication issues
• Linking to external websites
• Logo and design standards
• Staff education• Swine flu!
Reaching a diverse audience
• Increasing accessibility
• Connecting with varied student identities
• Targeting information
• Engagement of participating students
Staying current
We haven't covered every existing technology. Handheld applications Other social networking sites Etc., etc.
There will always be new things coming out and changing.
Ways to stay up to date
• Become friends with your IT staff!
• Network with others
• Employ student staff that can keep you connected
• Participate in professional development opportunities
• Explore with a cautious and curious mind.
• http://hightechcollegehealth.blogspot.com
Contact information
Lindsey Bickers BockDuke [email protected]
John VaughnThe Ohio State [email protected]
Michelle BurtnykSimon Fraser [email protected]
Pam McCrackenColorado State [email protected]
Don't hesitate to be in touch!
Additional ResourcesWebsiteshttp://www.hightechcollegehealth.blogspot.com/http://www.shs.osu.edu/http://www.inspireusafoundation.org/http://students.sfu.ca/wellness/http://healthydevil.studentaffairs.duke.edu/http://www.goaskalice.columbia.edu/
Blogshttp://wordpress.org/https://www.blogger.com/starthttp://blogs.sfu.ca/services/thedish/http://blogs.sfu.ca/services/candidconversations/
ITunesUhttp://www.apple.com/education/guidedtours/itunesu.htmlhttp://itunes.duke.edu/ (check out Health and Medicine/Student Health)
Podcastinghttp://www.counseling.colostate.edu/index.cfmhttp://www.myyogaonline.com/Geoghegan M & Klass D. (2005). Podcast Solutions: The Complete Guide to Podcasting. Friends of Designer to Designer .
Additional ResourcesSocial Networking
http://www.facebook.com
http://www.usatoday.com/tech/columnist/kimkomando/2009-04-30-facebook-privacy_N.htm
http://www.twitter.com
http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/
Interactive Online Programminghttp://www.healthycommunity.ca/sfu/
Videogame technology for healthcare applicationshttp://www.gamesforhealth.org/http://www.healthgamesresearch.org/https://atwiki.doit.wisc.edu/confluence/display/MALSIM
Potential Barriers - Accessibilityhttp://www.access-board.gov/508.htmhttp://www.w3.org/WAI/WCAG20/quickref/
References
American College Health Association (2007). Ang, P., & Liamputtong, P. (2008). Out of the Circle: International Students and the
Use of University Counselling Services. Australian Journal of Adult Learning, 48(1), 109-130.
Badge, J.L., Dawson, E., & Cann, E (2008). Assessing the Accessibility of Online Learning. Education and Teaching International, 45(2), 103-113.
Burke, S. (2008). YouTube: An Innovative Learning Resource for College Health Pew Internet & American Life Project Poll, Apr, 2008 Pew Internet & American Life Project Parent and Teen Survey on Gaming and Civic
Engagement, Nov, 2007 Escoffery, C., Miner, K., & Daniel, A. (2005). Internet use for Health Information
among college students. Journal of American College Health, 53(4), 183-193. Russell, J. & Thomson, G. (2008). International Student Use of University Health
and Counselling Services. The International Journal of Higher Education and Educational Planning. 56(1), 59-75.