COLLEGE GOLF GROWTH INITIATIVE Dick Horton, Tennessee Section PGA Earnie Ellison, PGA of America...

COLLEGE GOLFCOLLEGE GOLFGROWTH INITIATIVEGROWTH INITIATIVE

Dick Horton, Dick Horton, Tennessee Section Tennessee Section PGAPGAEarnie Ellison, Earnie Ellison, PGA of America PGA of America FoundationFoundation

EARNIE ELLISONEARNIE ELLISONPGA of America FoundationPGA of America Foundation

EARNIE ELLISONEARNIE ELLISONPGA of America FoundationPGA of America Foundation

Golf: For Business & LifeGolf: For Business & Life

Vision: Establish a program at colleges Vision: Establish a program at colleges

and universities throughout the country and universities throughout the country

enabling young men and women enabling young men and women

(primarily college juniors and seniors) (primarily college juniors and seniors)

the opportunity to learn the game of the opportunity to learn the game of

golf through professional instruction golf through professional instruction

and to develop their golfing skills so and to develop their golfing skills so

that they can use golf as a business tool that they can use golf as a business tool

upon graduation.upon graduation.

• ObjectivesObjectives

– Instruction to be provided by PGA Members Instruction to be provided by PGA Members with student/professional ratio of 8:1with student/professional ratio of 8:1

– Master the proper terminology and Master the proper terminology and etiquette of the gameetiquette of the game

– Experience the entire game of golfExperience the entire game of golf

– Develop skills and techniques to successful Develop skills and techniques to successful play a scramble formatplay a scramble format

GOLF: FOR BUSINESS & LIFE GOLF: FOR BUSINESS & LIFE

– Upon completion continue to play and Upon completion continue to play and become a golfer:become a golfer:

• Play more roundsPlay more rounds• Purchase equipment, apparel, food and Purchase equipment, apparel, food and

beverages, etc.beverages, etc.• Vacation at golf resortsVacation at golf resorts• Introduce others to the gameIntroduce others to the game

– Retain at least 50% of all studentsRetain at least 50% of all students

– Provide an awareness as to how golf can be Provide an awareness as to how golf can be used as a business toolused as a business tool



• History:History:– Started at Purdue University in 1999Started at Purdue University in 1999– Sponsored by Alice and Pete DyeSponsored by Alice and Pete Dye– PGA of America initiated the program in 1999PGA of America initiated the program in 1999

• Summary Results:Summary Results:– 3,500 students (14 universities)3,500 students (14 universities)– From Student Surveys:From Student Surveys:

• 95% want to continue to play golf95% want to continue to play golf• 35% of participants are females35% of participants are females• 50% have never played golf50% have never played golf


• Initial Funding: $1,600,000 for 24 Colleges and Initial Funding: $1,600,000 for 24 Colleges and UniversitiesUniversities– $1.3M to 14 universities to honor the 1999 Ryder Cup $1.3M to 14 universities to honor the 1999 Ryder Cup

Team Team – $200,000 to six Historically Black Colleges and $200,000 to six Historically Black Colleges and

Universities in Atlanta by PGA of America and Atlanta Universities in Atlanta by PGA of America and Atlanta Athletic Club for PGA Championship Community Athletic Club for PGA Championship Community Relations ProgramRelations Program

– $130,000 to 4 universities from PGA Growth of the Game $130,000 to 4 universities from PGA Growth of the Game GrantsGrants

– Golf equipment provided by The Nicklaus Companies, Golf equipment provided by The Nicklaus Companies, PGA Professionals and StudentsPGA Professionals and Students

– PGA of America provide Student ManualsPGA of America provide Student Manuals


• Program RequirementsProgram Requirements– Obtain University commitment for the Golf: For Obtain University commitment for the Golf: For

Business & Life ProgramBusiness & Life Program– University assigns a Program CoordinatorUniversity assigns a Program Coordinator– Coordinator must attend PGA of America one day Coordinator must attend PGA of America one day

orientationorientation– Determine in which School the program will be Determine in which School the program will be

locatedlocated• School of BusinessSchool of Business• Physical EducationPhysical Education• Campus RecreationCampus Recreation• Department of AthleticsDepartment of Athletics


– Determine whether the students should pay Determine whether the students should pay activity feesactivity fees

– Select and obtain site for golf instructionSelect and obtain site for golf instruction

– Involve PGA Section to help solicit PGA Members Involve PGA Section to help solicit PGA Members for instructionfor instruction

– Market class to student bodyMarket class to student body

– Coordinate student on-line survey prior to Coordinate student on-line survey prior to starting classesstarting classes

– Develop additional funding sourcesDevelop additional funding sources


• Expand the Golf: For Business and Life Expand the Golf: For Business and Life program based upon:program based upon:– 2002 Ryder Cup Players designated 2002 Ryder Cup Players designated

universitiesuniversities– PGA Growth of the Game GrantsPGA Growth of the Game Grants– Targeting universities with golf course Targeting universities with golf course

access access

DICK HORTONDICK HORTONTennessee Section PGATennessee Section PGA

A Partnership Between:A Partnership Between:

Vanderbilt University & Tennessee PGAVanderbilt University & Tennessee PGA

Vanderbilt UniversityVanderbilt University

• 5,000 undergraduates; 5,000 graduate 5,000 undergraduates; 5,000 graduate and professional studentsand professional students

• Top 25 academic college – Top 25 academic college – US News & US News & World ReportWorld Report

• Undergraduate tuition $38,000Undergraduate tuition $38,000

VU Program Highlights:VU Program Highlights:

• Marketed via e-mail, student newspaperMarketed via e-mail, student newspaperand postersand posters

• Emphasis on Juniors, Seniors, Graduate and Emphasis on Juniors, Seniors, Graduate and Professional studentsProfessional students

• No Academic credit, no fees paid by studentsNo Academic credit, no fees paid by students

• PGA of America delivered instant credibility and PGA of America delivered instant credibility and validity with brand name and certified teachersvalidity with brand name and certified teachers

• Designed for new golfersDesigned for new golfers

• Program tied to VU Career Development DepartmentProgram tied to VU Career Development Department

• Exposed a new segment of business and recreation to Exposed a new segment of business and recreation to minority and ethnic groups within the campusminority and ethnic groups within the campus

VU Business ComponentsVU Business Components

• Lecture Series on Campus – CEOs, Attorneys, Lecture Series on Campus – CEOs, Attorneys, ExecutivesExecutives

• Career opportunities in the Golf IndustryCareer opportunities in the Golf Industry

• Career Fair DayCareer Fair Day

• Worthy of inclusion in a Business School Worthy of inclusion in a Business School ClassClass

• Not just a recreation activity – A Career Not just a recreation activity – A Career Enhancement programEnhancement program

Objectives of Today’s Objectives of Today’s Workshop:Workshop:1.1.Resolve which organization within the Golf Resolve which organization within the Golf

Industry has the administrative responsibility of Industry has the administrative responsibility of creating, implementing and tracking player creating, implementing and tracking player retention in College Golf Programretention in College Golf Program

2.2.How can stakeholders in the Golf Industry support How can stakeholders in the Golf Industry support the administrative leader?the administrative leader?

3.3.Funding. How can College Programs be funded on Funding. How can College Programs be funded on an ongoing basis?an ongoing basis?

4.4.Prioritize a listing of Colleges and Universities to Prioritize a listing of Colleges and Universities to be enlisted in College Golf Initiatives.be enlisted in College Golf Initiatives.

COLLEGE GOLF GROWTH INITIATIVE Dick Horton, Tennessee Section PGA Earnie Ellison, PGA of America...

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