Collective Intelligence: Connecting and Mobilizing a Global Agency
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GREAT IDEAS DON’T HAPPEN IN A VACUUM. THEY HAPPEN IN COLAB.
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Both the greatest challenge and opportunity virtually every large business is increased globalization of economic activity. The logical response is that companies must grow both in scale and scope to thrive and meet the goals of our clients. How do you truly connect and mobilize an agency with a widely distributed set of operations, across 10 time zones, 11 languages and 32 locations? How do we stay connected, inspire great work and establish a common culture?We created a communication tool for our agency to better collaborate across offices and departments. CoLab is part corporate intranet, part marketing library, and part private social network. To encourage participation the design of the app is playful, engaging and architected simply around three main sections: Perspectives, People and Pulse.CoLab now serves as the digital center of Possible Worldwide¹s collective intelligence and creativity, and a living record of the agency¹s ideas and exchanges. Available to over 1,400 employees on web browsers, iPad and iPhone the application redefines how we connect and collaborate as a global agency.
Transcript of Collective Intelligence: Connecting and Mobilizing a Global Agency
GREAT IDEAS DON’T HAPPEN IN A VACUUM. THEY HAPPEN IN COLAB.
WE DESIGNED OUR OWN SOCIAL NETWORK TO GROW OUR CULTURE AND CALLED IT COLAB.
CoLab was created so that employees and clients can share epiphanies and perspectives with each other across the globe.
This free flow of ideas serves as the superfuel for POSSIBLE. Because the way we see it, our people set us apart and CoLab empowers them to do what they do best.
