Collective Intelligence

Natasha, George, Vince

What is collective intelligence?

• How is it defined?

Relevance to web 2.0

Example of Collective Intelligence

continued

Hyperlinks

Page Rank

Social graphs and recommendations

“It is a truism that the greatest internet success stories don’t advertise their products. Their

adoption is driven by ‘viral marketing’ that is, recommendations propagating directly from

one user to another”

DIGITAL MAOISM: The Hazards of the New Online Collectivism [30 May 2006]

By Jaron Lanier

“…a new online collectivism that is nothing less than a resurgence of the idea that the collective is all-wise, that it is desirable to have influence concentrated in a bottleneck that can channel the collective with the most verity and force. This is different from representative democracy, or meritocracy. This idea has had dreadful consequences when thrust upon us from the extreme Right or the extreme Left in various historical periods…..”

Wikipedia

Erases personality

Subsumes identities of

all other sites

Text loses part of its value as a result of being

wikified

“Reading a wikipedia entry is like reading the bible closely. There are faint traces of the voices of various authors and editors…….”

Lanier, J (2006)

“The beauty of the internet is that it connects people. The value is in the other people. If we start to believe that the internet itself is an entity that has something to say, were devaluing those people and making ourselves into idiots….”

Lanier, J (2006)

Conclusion