COLLECTIVE IMPACT FOR SOCIAL CHANGE

Ryan Kellogg

Local Hazardous Waste Management Program in King Co.

June 25, 2014

Northwest NAHMMA Conference

Objectives• Ryan’s recent aeronautical engineering experience

• Review Collective Impact (CI) model

• Other CI project examples

• Ideas for applying to hazardous materials reduction

Communities Putting Prevention to Work

• King County’s CDC Obesity Prevention Grant ($15.5M for 2 years).

• Implement evidence-based policy, systems, and environmental changes.

• Sector-based changes: Schools, local government, community-based orgs.

• Make healthy choices easier; increase opportunity for physical activity and access to healthy food.

Reducing youth obesity

http://www.youtube.com/watch?v=qsq6AcHSSbU&feature=player_embedded

Results!

17% Reduction in youth obesity rates in participating schools

What is Collective Impact?

“…the commitment of a group of important actors from different sectors to a common agenda for solving a specific social problem.”

-John Kania & Mark Kramer, “Collective Impact,” Stanford Social Innovation Review, Winter 2011.

Five Conditions of CI

1. Common Agenda: A shared vision for social change.

2. Shared Measurement System: A short list of key indicators across all participating organizations.

3. Mutually Reinforcing Activities: A diverse set of stakeholders, typically across sectors.

4. Continuous Communication: Frequent communications to build trust and inform ongoing learning and adaptation of strategy.

5. Backbone Organization: Ongoing support provided by independent staff.

Four Phases of CI

from www.collaborationforimpact.org

Mindset change

Many CI projects under way• “Cradle to career” achievement• Obesity prevention• Food access• Healthy built environments• Environmental restoration

Ideas?• Examples and stories of CI in HazMat prevention &

reduction?

• What are the complex issues in our field that could benefit from a CI approach?

• Who do we need at the table to be successful?

• What next steps could happen after we leave Troutdale?

• How could NAHMMA play a role?

Resources• Collaboration for Impact: www.collaborationforimpact.com

• Collective Impact Forum: www.collectiveimpactforum.org

• Tamarack Institute: http://tamarackcommunity.ca

• FSG Social Impact Consultants: http://www.fsg.org

• http://www.youtube.com/watch?feature=player_embedded&v=L2zqTYgcpfg