COLLECTING AUDIENCE FEEDBACKBritta Tunestam | Enterprise CSM

IT’S ALL ABOUT

YOUR DATA

Why is audience data

important to you?

To gather insights and feedback from

attendees in order to influence future

planning and enhance strategic marketing

efforts.

Discover ways to connect further with your attendees.

WHY is audience data important for LEM?

DATA COLLECTION TOOLBOX

Surveys Polls Session Channels

SURVEYS

Keep It Simple (and Mobile)● Boost response rates

○ Reminder cards○ Points-based incentives○ Promoted posts

● Content flexibility

● 360 view of user experience

KEY FEATURES & BEST PRACTICES

Session Survey● Create one template for multiple

sessions

● No early responses

● Reminder cards in the activity feed

Global Survey● Release using a promoted post

● Keep it short and sweet

● Did You Know? You can create a checkbox question with multiple selection options. Ask our Product Specialists how today!

Reveal the “Surveys” app section only after all global surveys have been released.

Pro Tip

BECOME AN MVP

➔ “How satisfied were you with this session?”

What would this answer allow your company to do?

What is the most common question to ask in a session survey?

What if you asked:

➔ “Would you like someone to follow up with you on this topic?”

WHAT TO DO WITH YOUR DATA

Strike while the iron is hot!● Survey responses: distribute within 24hrs

○ PDF has great visuals → this is your teaser ○ Spreadsheets have details for each user → best for taking action

User Conference? Responses are a rich data set for Marketing and Sales - let them dig in!

SKO or Training Event? Surveys provide visibility for HR and the relevant dept into employee preferences and aptitude

POLLS

Polls vs. Surveys

Take a Snapshot● Real-time feedback

● High visibility of a strategic question

● Increases app engagement

KEY FEATURES & BEST PRACTICES

Session Polls● Visible from the session description

means only the right attendees respond

● Speakers can use the real-time results to better understand their audience

Global Polls● High visibility to all users

● Ideal for general sessions/keynotes

● Drive engagement pre-event with a few welcome questions

Schedule session polls with a 10min cushion before/after the sessionPro Tip

WHAT TO DO WITH YOUR DATA

Targeted questions for targeted follow up● Poll responses: share actionable results

○ Spreadsheet → filter out event-specific questions

○ Distribute list with responses per user → these are your hand raisers

User Conference? Marketing and Sales can act on each attendee’s specific product interests

SKO or Training Event? HR & dept want to know who connected most with new values, concepts, or ideas presented

SESSION CHANNELS

Virtual Conversations● Social experience for a target audience

● Extends the face-to-face interactions into the digital space

● Dedicated venue for Q&A

KEY FEATURES & BEST PRACTICES

Session Channels● Specific topic discussions don’t need to clutter the Activity Feed - keep

them in the Channels

● Discuss topics from the session before, during and after (Channel doesn’t close once session ends)

● Network with other session attendees directly from the Channel

Appoint a moderator for each session.Pro Tip

WHAT TO DO WITH YOUR DATA

Celebrate the conversations● Channel messages & participants: rich content from valuable attendees

○ List of most active channels → does this echo the most popular sessions?

○ Review messages & find thought leaders → these users show heightened interest

User Conference? Share content posted in channels with content marketers, and level of involvement per user with Sales

SKO or Training Event? Participants could be good candidates for future topic-centric projects

IF YOU REMEMBER ANYTHING…

REMEMBER THIS

● Sales

● Marketing

● HR (select events)

Who Else Loves Your Data