Collaborative Innovation Networks

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Transcript of Collaborative Innovation Networks

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The corporation as we know it is unlikely to survive the next 25 years. Legally and financially, yes. But not structurally and economically.

Collaboration is characterized by strong and highly independent relationships

Collaboration is not about making adjustments but it is about systems

change

. It is required a high level of trust and extensive dialogue between participants

Collaboration demands participants forge new relationships and learn new ways of dealing with each other.

Characteristics of Collaboration

A positive form of working with others

A positive and purposeful relationship between organizations

Performed by number of companies that create and support a service or product.

A process in which organizations exchange information, alter activities, share resources for mutual benefits

Collaboration as a strategy

Collaboration goal is to enable individuals and organization to work together more effectively

Essential to connect the ingenuity gap and innovate the changes needed for sustainability

Collaboration is one of a suite of possible strategies, which goal is to enable individuals and organizations to work together more effectively.

Accomplishment of a successful Collaboration is affected by several factors

People

Vision

Trust Technology

LeadershipDecision making

Learning Together

Communication

Planning

Time Flexibility

Successful Collaboration acknowledges that everyone has ideas

From successful Collaboration with others can result several benefits.

Synergy

Avoid Duplication Access to Constituents

Accessing to funding sources

Effective representation

Share Resources

Overcome Obstacles

Community Awareness

Innovation is a dynamic process through which problems and challenges are defined, new and creative ideas are developed, and new

solutions are selected and implemented.

Collaborative Innovation Networks are

Collaborative Networks have the ability to bring new ways of thinking,

diverse perspectives and people from different

backgrounds outside the paradigm that created the problems to the table to innovate new solutions.

Creativity and collaboration are the

central tenets of collaborative networks

Collaborative Networks enhance communications

within organizations

Firms are moving to a more collaborative

approach

Collaborative Innovation Networks tend to adhere to fundamental elements that support their self-efficiency

COINs Genetic Code

Evolve from learning

networks

Make knowledge accessible to

everyone

Are based upon trust and self-organization

Feature sound ethical

principles

Operate in internal honesty and transparency

In an attempt to provide a systematic taxonomy of virtual communities, Peter Gloor identified three kinds of networks. These three types of virtual communities are

intended to form what is called a Collaborative Knowledge Network (CKN).

These three types of virtual communities are intended to form what is called a Collaborative Knowledge Network (CKN),

COIN has emerged as a consequence of the new paradigm in society where access to web-based technology on a worldwide

scale has been of great importance.

Basic societal conditions that have allowed COINs to emerge

Information has become the object of production

The dramatic decline of physical capital costs

Effective exchange over time and space

Access to highly variable idiosyncratic knowledge by peers

All these attributes reduce the social costs

for each peer

A COIN is not limited by the complexity of the project, but by the social cost of reducing the complexity of knowledge and coordination costs of the diffusion process.

A Collaborative Innovation Network (COIN) is a group of self-motivated people with a collective vision, enabled by the web to collaborate in achieving a common

goal by sharing ideas, information and work

COIN combines six types of networks

holds the network together

Innovative ideas are pushed forward by charismatic leaders, that they assemble a group of highly motivated collaborators

Communication capabilities of the Internet help COINs reach their tipping point

Innovation

Learning

Strategy

Knowledge

SocialWork

Members of Collaborative Innovation Networks are self-organized as cyber-teams. These teams connect people through the Internet enabling them to work together

more easily by communicating not through hierarchies, but directly with each other.

Member types

Knowledge expert: serves as the ultimate source of

explicit knowledge “Maven”

Communicator, Ambassador: Links to external networks, help carry new inventions to their tipping point “Connector,

Gatekeeper”

Creator-Guru: provides the overall vision and guidance “ Salesman”

Collaborator Expediter: coordinates and organizes tasks, form the glue of a

COIN

COIN members develop new ideas

as a team

They work together because they share the

same goal

The birth and explosive growth of the Web exhibits all the characteristics of a highly successful Collaboration

Innovation Network

COINs innovate through massive collaborative creativity

COINs collaborate under as strict ethical code

COINs communicate in direct - contact networks

A COIN can be seen as a knowledge network that primarily operates through

the InternetThere is no

formal leadership

There aren’t CEOs but Chief Creators

Steve Jobs, Larry Page and Sergey Brin, Mark Zuckerberg

They did what they thought would be the right think

COIN Characteristics

Knowledge Flow Optimization is the process that explain how Knowledge transfers in COINs.

Knowledge Flow Optimization consists four steps

Discover Measure

Mirror Optimize

4 3

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Existing relationships are collected, constructing a social network by collecting communication activities among key team

members.

These social networking ties are measured and analyzed.

The existing networking structures are optimized for increased knowledge creation and flow.

The resulting social network analysis is shown to the

members of the network to collect their feedback

COINs do not operate alone, but interact with larger network of knowledge and information sharers.

There are three steps process of progress of a fledging COIN

In this first phase, the truly creative action of coming up with a fundamentally new solution to a problem happens

The second phase is crucial for the success of innovation. In this phase the visionary idea is taken up by another group of visionaries, who excel not only in vision, but also in collaborative skills

When the innovation has achieved external recognition, driven by tireless work of the COIN, the third phase begins. Now the merits of the innovation are made obvious to the external world. This attracts new CN members who, besides the needed adventurous streak, also posses a string business gene

Activities between team members

Learning Sessions

Conference CallsForum/Listserv

Reporting

Collaborate

COINs offer tremendous Innovative power and if working collaboratively in a transparent environment is the way to gain the

power of COINs

Helps to build organizations that are more creative, productive and efficient by applying principles of creative collaboration, knowledge sharing and social networking.

COINs can be leveraged to develop successful products in R&D

COINs grow better customer relationships

COINs establish better project management processes

COINs build high performing teams

COIN-enabled organizations demonstrate more efficient leadership, culture, structure and business processes.

An ethical code for a COIN can be summarized in four terms: reciprocity, transparency, consistency and rationality

Reciprocity, the principle of taking and giving is at the core of successful innovation communities.

Transparency means that rules are made explicit, and the role and

responsibilities of every COIN member are obvious to the whole community

Consistency means that each and every COIN member behaves according to a shared ethical code, and delivers on promises made

to the community

Rationality means that actions within the community are grounded in reason and

not in randomness.

Golden Rule: only do to others what you would like others do to you

Respect your elders

Be ready to help your fellow community members

Only say something if you have something to say

Be courteous with your fellow membersBe ready to help your fellow community members

Swarm intelligence in social insects is based in self-organization: no one is in charge, but social insects successfully solve complex tasks.

People assemble around a new idea

Innovate together in swarm creativity

From the outside the structure of a COIN may look chaotic

Inside it is immensely productive because each team member knows

intuitively what he or she needs to do

A group of people is smarter and more creative than the smartest and most creative individuals on their own

If a COIN works together really well, its output will be of superior quality, beating by far the output of groups managed by conventional project management principles, through command and control

COIN supports an organizational form with five important characteristics

Dispersed Membership:Communication technologies enable COIN with members located over a

wide geographical area, often throughout the world

Independent Membership: Each participant’s welfare can be affected

by the actions to others. No members can achieve its objectives without the cooperation of others

No simple Chain of Command: COIN technology also enables communications from any other

member, undermining a simple chain of command Work Contributed to a Commons:

Essential to a COIN is creation of a work of a product commons. Members share work product freely, donate work product to this commons, and build work product based on

what is in this common

Dependence on Trust: COIN can operate efficiently only if there is mutual trust, which can only be maintained if there is a mutually

agreed on code of ethics

Swarm based innovation process of developing “cool new things” (coolfarming) happens in four steps

Step IVStep III

Step IIStep I

Based on the concept of COINs, the idea of coolfarming has developed, getting involved in the actual creation of new trends by nurturing and cultivating new ideas.

The creator comes up with the cool idea

The creator recruits additional members to form a Collaborative

Innovation Network (COIN),

The COIN grows into a Collaborative Learning Network (CLN) by adding friends

and family

Outsiders join, forming a Collaborative Interest Network

(CIN)

Coolfarming is a decentralized self-organizing process where each member of the COIN knows what she or he has to do.

Compared to conventional project management,

coolfarming is a radically different process

Successful projects show many characteristics of coolfarming, with the project manager behaving more like a creator and coolfarmer than a

dictator

There is one person, the creator, who has an idea, which she thinks is so cool that,

in spite of all obstacles, she wants to make it come true. She talks to many

other people about her cool idea, until, after many discussions, the creator finds a few people who agree to help. They latch on to the idea, and in their spare time, they, the team – the COIN, the

Collaborative Innovation Network – build a first, improvised version of the product.

Leaders of networks are not leaders in the conventional sense. They do not govern their COINs through traditional leadership, but rather provide guidance

and are completely integrated in the community as a peer.”

Creators are leaders because of their network reputation, not because of a hierarchical position in an organization

Key characteristics of creators are personal integrity, trustworthiness, and willingness to communicate transparently and honestly

Creators are constantly learning and adapting from others

Leaders

Must be able to let go, empowering individual and swarm creativity by personal example and trust, not by organizational authority.

Need to know how to nurture and create an environment of innovation.

It is the members of the swarm who choose the leader who is best for them

The most important role as a leader is to empower participation and empower your participants by enabling them to operate with self-determination

Creators

When we decide to set up a collaborative innovation network in order to success and create a sustainable COIN we have to consider four basic

rules

Know when to collaborate, or not

Be a great collaborator yourself Design a compelling experience for the participants of the collaboration

How to engage the right crowd to participate in collaboration

The most important point to consider is whether or not the people you need to collaborate

with are on-line

Have a simple, clear, compelling and tangible vision to motivate

other participants

In order to make COINs a success, creators have to look for the best possible individuals to join their team

Potential members

have an intrinsic incentive to work in the group.

be aligned with the goals should match the integrity of the existing COIN

Leadership in COINs is changing continuously. At any given phase, there is a clear leader, but the leader is willing to pass on leadership to whoever is the most capable of reaching the goal of the next phase.”

Creative swarms needs strong

leaders

serving the greater good, wanting to make, in some way, the world a better place

obtain what open source programmers call “egoboo” (public recognition of voluntary work)

JOIN a COIN

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For a COIN to be successful there are several barriers that have to be overcome.

Technological Barriers

The Digital Divide

Intellectual Property Concerns

External Cultural Barriers

Internal

digital immigrants digital nativesvsNot everyone has access to the Internet

Systemic Security and Privacy ConcernsLack of transferable data, information, software compatibility

Complications with networked models of workingOlder generations resist to the flat structure

The legal constructs for collaborative working do not existdifficult for new innovation models to compete

Trust

CommunicationVision

Organizational constraints

Lack of motivation

COINs can have several strategic uses

COINs will not promote openness, involvement, transparency, cooperation, or inclusiveness if they are used incorrectly

Use COINs for increased efficiencyChoose Open-Source

Use known frameworks Support Diversity

Use COINs to solve complex challenges

Innovation measurement approach referred as “innovation alley” because of its process model structure with six stages and milestones to measure the progress of

projects on their journey from an initial idea to marketed products.

The measurement of the actual impact of innovation network activities ranging from idea qualification, to evaluation and exploitation, requires the collection of quantitative statistical data. Therefore a set of indicators identified that provide data from the outcome of the single stages to which one or more agents could be related to. Then must be evaluated the network agents’ performance as well as the supporting network as a whole. Framework indicators induced from empirical data together with the performance

indicators of the innovation stages compose our proposed monitoring instrument.

All stages of the innovation process may be monitored and evaluated by success factor portfolios and performance indicator arrays

The innovation process is characterized by target indicators as minimum requirements for the progress for each gate. These indicators are enumerated from all partners’

individual rankings in network team sessions.

Process for continuous monitoring and control makes use of 3 attributes: Competencies and skills, Level of Attractiveness (LoA) and Strength of Relations (SoR).

Level of Attractiveness (LoA)

The attractiveness of an innovation object for each partner depends on the power of

the common vision as well as the impressions that there is significant

progress.

Strength of Relations (SoR)

The cohesion’s intensity of the collaboration is expressed by the relation of the average

Attractiveness and the total costs

Math Types

Social network metrics (degree and betweenness centrality, contribution index, sentiment) are calculated using the dynamic semantic social network analysis tool “Condor”

first step of Knowledge

Flow Optimization

Discover informal communication flows

Measure high performers innovators and gatekeepers

second step of Knowledge

Flow Optimization

Measuring the communication network will uncover the true innovators and communicators, not the ones appointed

by management

The social network of core team members can be calculated from their e-mail exchange

The network constructed in phase one is analyzed

Discover

Measure

Once the communication patterns of individuals and teams have been computed, they are shown to team members, together with information about communication patterns of the most successful individuals and teams.

third step of Knowledge

Flow Optimization

fourth step of Knowledge

Flow Optimization

Optimize

Mirror

communication structures

nurture existing COINs, and creating new ones, to spot gaps in the communication networks and align communication with business strategy and goals

feedback to network participants

Step three and step four of Knowledge flow optimization

The contribution index takes on values between –1 and +1, it is +1 if a person only sends messages and –1 if it only receives messages. A contribution index of 0 indicates a totally balanced communication behavior. The contribution index is a relative and peer specific measure, which

can be computed for different timeframes

The contribution index measures the communication intensity of people as senders and receivers. Comparing these metrics with known high performers helps to identify

the hidden influencers, innovators, and gatekeepers among different groups

To better understand the power of COINs we can look at examples of their use to date.

Virtual community

Corporate COIN

Research COIN

project e3

VisionIncrease the efficiency of Daimler Chrysler’s Global

Procurement and Supply operations.

C3NVision

develop a pilot “collaborative clinical care network

EBD

Vision

Build a community of people “challenging the one size fits all approach to assistive equipment through the use of clever modern

design”.

Non Profit COINs

Amateur COINs

Non Profit and amateur COINs examples

Vision

Build a wiki where analysts across 16 intelligence agencies can share

information and connect the dots between their insights more easily.

Step out of the computer into our hands, via the use of mobile technology, thus accessing

participants without personal computers.

It is an online community of Flash animation enthusiasts

free online cyclopedia

open-source software movement

Intellipedia

Flash Portal - NGBSS

Linux software applications

Wikipedia

PamoNet

The four attributes examination of successful COIN examples

Evaluate the impact of attributes in success of COINs

COIN is a subset of Intelligent Collaborative Knowledge Networks (ICKN).

This research project seeks to better understand the formation, development and performance of self-organizing virtual innovation networks as well as key roles in

those networks.

The CKN project operates as a Collaborative Innovation Network (COIN). While team members work together virtually all the time, they have their physical offices at the MIT Center for

Collective Intelligence, University of Cologne, Savannah College of Art and Design, and Aalto University in Finland.

The goal of this research project at the MIT Center for Collective Intelligence is to help organizations to increase knowledge worker productivity and innovation, by

creating Collaborative Innovation Networks (COINs) .

Goal

International Swarm

ICKN

Key insights of COINs

Fundamental COIN Elements

Collaborative Innovation Networks COINs