Collaborative Innovation Networks
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Transcript of Collaborative Innovation Networks
The corporation as we know it is unlikely to survive the next 25 years. Legally and financially, yes. But not structurally and economically.
Collaboration is characterized by strong and highly independent relationships
Collaboration is not about making adjustments but it is about systems
change
. It is required a high level of trust and extensive dialogue between participants
Collaboration demands participants forge new relationships and learn new ways of dealing with each other.
Characteristics of Collaboration
A positive form of working with others
A positive and purposeful relationship between organizations
Performed by number of companies that create and support a service or product.
A process in which organizations exchange information, alter activities, share resources for mutual benefits
Collaboration as a strategy
Collaboration goal is to enable individuals and organization to work together more effectively
Essential to connect the ingenuity gap and innovate the changes needed for sustainability
Collaboration is one of a suite of possible strategies, which goal is to enable individuals and organizations to work together more effectively.
Accomplishment of a successful Collaboration is affected by several factors
People
Vision
Trust Technology
LeadershipDecision making
Learning Together
Communication
Planning
Time Flexibility
Successful Collaboration acknowledges that everyone has ideas
From successful Collaboration with others can result several benefits.
Synergy
Avoid Duplication Access to Constituents
Accessing to funding sources
Effective representation
Share Resources
Overcome Obstacles
Community Awareness
Innovation is a dynamic process through which problems and challenges are defined, new and creative ideas are developed, and new
solutions are selected and implemented.
Collaborative Innovation Networks are
Collaborative Networks have the ability to bring new ways of thinking,
diverse perspectives and people from different
backgrounds outside the paradigm that created the problems to the table to innovate new solutions.
Creativity and collaboration are the
central tenets of collaborative networks
Collaborative Networks enhance communications
within organizations
Firms are moving to a more collaborative
approach
Collaborative Innovation Networks tend to adhere to fundamental elements that support their self-efficiency
COINs Genetic Code
Evolve from learning
networks
Make knowledge accessible to
everyone
Are based upon trust and self-organization
Feature sound ethical
principles
Operate in internal honesty and transparency
In an attempt to provide a systematic taxonomy of virtual communities, Peter Gloor identified three kinds of networks. These three types of virtual communities are
intended to form what is called a Collaborative Knowledge Network (CKN).
These three types of virtual communities are intended to form what is called a Collaborative Knowledge Network (CKN),
COIN has emerged as a consequence of the new paradigm in society where access to web-based technology on a worldwide
scale has been of great importance.
Basic societal conditions that have allowed COINs to emerge
Information has become the object of production
The dramatic decline of physical capital costs
Effective exchange over time and space
Access to highly variable idiosyncratic knowledge by peers
All these attributes reduce the social costs
for each peer
A COIN is not limited by the complexity of the project, but by the social cost of reducing the complexity of knowledge and coordination costs of the diffusion process.
A Collaborative Innovation Network (COIN) is a group of self-motivated people with a collective vision, enabled by the web to collaborate in achieving a common
goal by sharing ideas, information and work
COIN combines six types of networks
holds the network together
Innovative ideas are pushed forward by charismatic leaders, that they assemble a group of highly motivated collaborators
Communication capabilities of the Internet help COINs reach their tipping point
Innovation
Learning
Strategy
Knowledge
SocialWork
Members of Collaborative Innovation Networks are self-organized as cyber-teams. These teams connect people through the Internet enabling them to work together
more easily by communicating not through hierarchies, but directly with each other.
Member types
Knowledge expert: serves as the ultimate source of
explicit knowledge “Maven”
Communicator, Ambassador: Links to external networks, help carry new inventions to their tipping point “Connector,
Gatekeeper”
Creator-Guru: provides the overall vision and guidance “ Salesman”
Collaborator Expediter: coordinates and organizes tasks, form the glue of a
COIN
COIN members develop new ideas
as a team
They work together because they share the
same goal
The birth and explosive growth of the Web exhibits all the characteristics of a highly successful Collaboration
Innovation Network
COINs innovate through massive collaborative creativity
COINs collaborate under as strict ethical code
COINs communicate in direct - contact networks
A COIN can be seen as a knowledge network that primarily operates through
the InternetThere is no
formal leadership
There aren’t CEOs but Chief Creators
Steve Jobs, Larry Page and Sergey Brin, Mark Zuckerberg
They did what they thought would be the right think
COIN Characteristics
Knowledge Flow Optimization is the process that explain how Knowledge transfers in COINs.
Knowledge Flow Optimization consists four steps
Discover Measure
Mirror Optimize
4 3
21
Existing relationships are collected, constructing a social network by collecting communication activities among key team
members.
These social networking ties are measured and analyzed.
The existing networking structures are optimized for increased knowledge creation and flow.
The resulting social network analysis is shown to the
members of the network to collect their feedback
There are three steps process of progress of a fledging COIN
In this first phase, the truly creative action of coming up with a fundamentally new solution to a problem happens
The second phase is crucial for the success of innovation. In this phase the visionary idea is taken up by another group of visionaries, who excel not only in vision, but also in collaborative skills
When the innovation has achieved external recognition, driven by tireless work of the COIN, the third phase begins. Now the merits of the innovation are made obvious to the external world. This attracts new CN members who, besides the needed adventurous streak, also posses a string business gene
Activities between team members
Learning Sessions
Conference CallsForum/Listserv
Reporting
Collaborate
COINs offer tremendous Innovative power and if working collaboratively in a transparent environment is the way to gain the
power of COINs
Helps to build organizations that are more creative, productive and efficient by applying principles of creative collaboration, knowledge sharing and social networking.
COINs can be leveraged to develop successful products in R&D
COINs grow better customer relationships
COINs establish better project management processes
COINs build high performing teams
COIN-enabled organizations demonstrate more efficient leadership, culture, structure and business processes.
An ethical code for a COIN can be summarized in four terms: reciprocity, transparency, consistency and rationality
Reciprocity, the principle of taking and giving is at the core of successful innovation communities.
Transparency means that rules are made explicit, and the role and
responsibilities of every COIN member are obvious to the whole community
Consistency means that each and every COIN member behaves according to a shared ethical code, and delivers on promises made
to the community
Rationality means that actions within the community are grounded in reason and
not in randomness.
Golden Rule: only do to others what you would like others do to you
Respect your elders
Be ready to help your fellow community members
Only say something if you have something to say
Be courteous with your fellow membersBe ready to help your fellow community members
Swarm intelligence in social insects is based in self-organization: no one is in charge, but social insects successfully solve complex tasks.
People assemble around a new idea
Innovate together in swarm creativity
From the outside the structure of a COIN may look chaotic
Inside it is immensely productive because each team member knows
intuitively what he or she needs to do
A group of people is smarter and more creative than the smartest and most creative individuals on their own
If a COIN works together really well, its output will be of superior quality, beating by far the output of groups managed by conventional project management principles, through command and control
COIN supports an organizational form with five important characteristics
Dispersed Membership:Communication technologies enable COIN with members located over a
wide geographical area, often throughout the world
Independent Membership: Each participant’s welfare can be affected
by the actions to others. No members can achieve its objectives without the cooperation of others
No simple Chain of Command: COIN technology also enables communications from any other
member, undermining a simple chain of command Work Contributed to a Commons:
Essential to a COIN is creation of a work of a product commons. Members share work product freely, donate work product to this commons, and build work product based on
what is in this common
Dependence on Trust: COIN can operate efficiently only if there is mutual trust, which can only be maintained if there is a mutually
agreed on code of ethics
Swarm based innovation process of developing “cool new things” (coolfarming) happens in four steps
Step IVStep III
Step IIStep I
Based on the concept of COINs, the idea of coolfarming has developed, getting involved in the actual creation of new trends by nurturing and cultivating new ideas.
The creator comes up with the cool idea
The creator recruits additional members to form a Collaborative
Innovation Network (COIN),
The COIN grows into a Collaborative Learning Network (CLN) by adding friends
and family
Outsiders join, forming a Collaborative Interest Network
(CIN)
Coolfarming is a decentralized self-organizing process where each member of the COIN knows what she or he has to do.
Compared to conventional project management,
coolfarming is a radically different process
Successful projects show many characteristics of coolfarming, with the project manager behaving more like a creator and coolfarmer than a
dictator
There is one person, the creator, who has an idea, which she thinks is so cool that,
in spite of all obstacles, she wants to make it come true. She talks to many
other people about her cool idea, until, after many discussions, the creator finds a few people who agree to help. They latch on to the idea, and in their spare time, they, the team – the COIN, the
Collaborative Innovation Network – build a first, improvised version of the product.
Leaders of networks are not leaders in the conventional sense. They do not govern their COINs through traditional leadership, but rather provide guidance
and are completely integrated in the community as a peer.”
Creators are leaders because of their network reputation, not because of a hierarchical position in an organization
Key characteristics of creators are personal integrity, trustworthiness, and willingness to communicate transparently and honestly
Creators are constantly learning and adapting from others
Leaders
Must be able to let go, empowering individual and swarm creativity by personal example and trust, not by organizational authority.
Need to know how to nurture and create an environment of innovation.
It is the members of the swarm who choose the leader who is best for them
The most important role as a leader is to empower participation and empower your participants by enabling them to operate with self-determination
Creators
When we decide to set up a collaborative innovation network in order to success and create a sustainable COIN we have to consider four basic
rules
Know when to collaborate, or not
Be a great collaborator yourself Design a compelling experience for the participants of the collaboration
How to engage the right crowd to participate in collaboration
The most important point to consider is whether or not the people you need to collaborate
with are on-line
Have a simple, clear, compelling and tangible vision to motivate
other participants
In order to make COINs a success, creators have to look for the best possible individuals to join their team
Potential members
have an intrinsic incentive to work in the group.
be aligned with the goals should match the integrity of the existing COIN
Leadership in COINs is changing continuously. At any given phase, there is a clear leader, but the leader is willing to pass on leadership to whoever is the most capable of reaching the goal of the next phase.”
Creative swarms needs strong
leaders
serving the greater good, wanting to make, in some way, the world a better place
obtain what open source programmers call “egoboo” (public recognition of voluntary work)
JOIN a COIN
M O T I V A T I
O N
1
2
For a COIN to be successful there are several barriers that have to be overcome.
Technological Barriers
The Digital Divide
Intellectual Property Concerns
External Cultural Barriers
Internal
digital immigrants digital nativesvsNot everyone has access to the Internet
Systemic Security and Privacy ConcernsLack of transferable data, information, software compatibility
Complications with networked models of workingOlder generations resist to the flat structure
The legal constructs for collaborative working do not existdifficult for new innovation models to compete
Trust
CommunicationVision
Organizational constraints
Lack of motivation
COINs can have several strategic uses
COINs will not promote openness, involvement, transparency, cooperation, or inclusiveness if they are used incorrectly
Use COINs for increased efficiencyChoose Open-Source
Use known frameworks Support Diversity
Use COINs to solve complex challenges
Innovation measurement approach referred as “innovation alley” because of its process model structure with six stages and milestones to measure the progress of
projects on their journey from an initial idea to marketed products.
The measurement of the actual impact of innovation network activities ranging from idea qualification, to evaluation and exploitation, requires the collection of quantitative statistical data. Therefore a set of indicators identified that provide data from the outcome of the single stages to which one or more agents could be related to. Then must be evaluated the network agents’ performance as well as the supporting network as a whole. Framework indicators induced from empirical data together with the performance
indicators of the innovation stages compose our proposed monitoring instrument.
All stages of the innovation process may be monitored and evaluated by success factor portfolios and performance indicator arrays
The innovation process is characterized by target indicators as minimum requirements for the progress for each gate. These indicators are enumerated from all partners’
individual rankings in network team sessions.
Process for continuous monitoring and control makes use of 3 attributes: Competencies and skills, Level of Attractiveness (LoA) and Strength of Relations (SoR).
Level of Attractiveness (LoA)
The attractiveness of an innovation object for each partner depends on the power of
the common vision as well as the impressions that there is significant
progress.
Strength of Relations (SoR)
The cohesion’s intensity of the collaboration is expressed by the relation of the average
Attractiveness and the total costs
Math Types
Social network metrics (degree and betweenness centrality, contribution index, sentiment) are calculated using the dynamic semantic social network analysis tool “Condor”
first step of Knowledge
Flow Optimization
Discover informal communication flows
Measure high performers innovators and gatekeepers
second step of Knowledge
Flow Optimization
Measuring the communication network will uncover the true innovators and communicators, not the ones appointed
by management
The social network of core team members can be calculated from their e-mail exchange
The network constructed in phase one is analyzed
Discover
Measure
Once the communication patterns of individuals and teams have been computed, they are shown to team members, together with information about communication patterns of the most successful individuals and teams.
third step of Knowledge
Flow Optimization
fourth step of Knowledge
Flow Optimization
Optimize
Mirror
communication structures
nurture existing COINs, and creating new ones, to spot gaps in the communication networks and align communication with business strategy and goals
feedback to network participants
Step three and step four of Knowledge flow optimization
The contribution index takes on values between –1 and +1, it is +1 if a person only sends messages and –1 if it only receives messages. A contribution index of 0 indicates a totally balanced communication behavior. The contribution index is a relative and peer specific measure, which
can be computed for different timeframes
The contribution index measures the communication intensity of people as senders and receivers. Comparing these metrics with known high performers helps to identify
the hidden influencers, innovators, and gatekeepers among different groups
To better understand the power of COINs we can look at examples of their use to date.
Virtual community
Corporate COIN
Research COIN
project e3
VisionIncrease the efficiency of Daimler Chrysler’s Global
Procurement and Supply operations.
C3NVision
develop a pilot “collaborative clinical care network
EBD
Vision
Build a community of people “challenging the one size fits all approach to assistive equipment through the use of clever modern
design”.
Non Profit COINs
Amateur COINs
Non Profit and amateur COINs examples
Vision
Build a wiki where analysts across 16 intelligence agencies can share
information and connect the dots between their insights more easily.
Step out of the computer into our hands, via the use of mobile technology, thus accessing
participants without personal computers.
It is an online community of Flash animation enthusiasts
free online cyclopedia
open-source software movement
Intellipedia
Flash Portal - NGBSS
Linux software applications
Wikipedia
PamoNet
COIN is a subset of Intelligent Collaborative Knowledge Networks (ICKN).
This research project seeks to better understand the formation, development and performance of self-organizing virtual innovation networks as well as key roles in
those networks.
The CKN project operates as a Collaborative Innovation Network (COIN). While team members work together virtually all the time, they have their physical offices at the MIT Center for
Collective Intelligence, University of Cologne, Savannah College of Art and Design, and Aalto University in Finland.
The goal of this research project at the MIT Center for Collective Intelligence is to help organizations to increase knowledge worker productivity and innovation, by
creating Collaborative Innovation Networks (COINs) .
Goal
International Swarm
ICKN