The latest news about the rapid and exciting developments in the collaborative economy No pictures? View in your browser!

I N S I G H T S | I S S U E J U N E 2016

HI THERE!We are happy to welcome you to our shareNL INSIGHTS. Read all about the rapid and exciting developments in the

collaborative economy, and of course, how to get in on the action and join our inspiring events. In this issue you will

learn about how this phenomenon challenges markets concerning startups, government regulation and insurance, but

also how these issues inspire innovative solutions: these are just a few of the topics that were addressed at the The

Next Web conference where shareNL co-organized the Collaborative Economy Stage. During the Sharing City Dinner

that followed, which was organized by the City of Amsterdam and co-hosted by shareNL, new interdisciplinary insights

were formed about how municipalities are experiencing changes, and how to tackle disruptions and regulation

issues. Moreover, we have some interesting shareNL updates for you, such as our very own book 'Share', a European

Parliament video of our Ananda Groag speaking about shared mobility in rural areas and of course a link to our newest

webinar!

THE SHARING CITY RECIPE: WHAT'S THE SECRET INGREDIENT? In Amsterdam, the

sharing economy is here to stay. The growth in locally to globally operating sharing initiatives is remarkable to say the

least. Since 2015, Amsterdam is the first Sharing City in Europe, and as such, the progressive leader in an expanding

field. But since even the sharing economy is still an unknow term to some people, let’s take a step back: what exactly

IS a sharing city? First and foremost, the Amsterdam city government, in collaboration with shareNL, is determined to

support and launch a variety of sharing projects that support citizens in their daily lives, making the city friendlier and

more livable at the same time. What are these projects? Just to name a few: logistics will be supported to use capacity

more efficiently, avoiding stress, traffic and pollution at the same time; car sharing will be massively promoted to

relieve the city of excess car traffic, and sharing platforms are now working together with the government on how to

support the new inhabitants of Amsterdam with moving and settling in the cities. But Sharing Cities need one secret

ingredient to make all of these projects work.

LET'S START COOKING! READ MORE HERE

startup business government knowledge

A LEAP FOR REGULATION While the collaborative economy enables people to earn an income with their

unused resources, how does the government make sure the sharers keep paying their taxes? Italy has found a

solution and addressed the regulatory and fiscal issues through introducing a category where you will be taxed at a

flat rate until a certain cap. Meanwhile Amsterdam taxes Airbnb users and Belgium taxes the whole sharing economy

alltogether.

MaRS SUGGESTS TO REVAMP REGULATION

CATCH UP The collaborative economy is also causing rapid reorganizations in insurances. Start-up Easicar found

a way to help Uber drivers insure their car, and flourished within months - a sign that traditional insurance

companies need to catch up with new markets, according to car sharing platform Hiyacar.

Moreover, Google continues to merge into Ubers' lane by starting Waze Carpool, and other players like Apple, Toyota,

and Volskwagen are also entering the field.

SHARE YOUR THOUGHTS

WHO BENEFITS? Berlin’s unique charm attracts more and more visitors. Locals fear this trend will cost the city

its character and make life unaffordable. The City of Berlin now decided to take action and ban unintended use of

housing space. This affects space-sharing platforms like Airbnb. Berliners are split: Renters think of the regulation as

backward while residents welcome the restriction. Locals on the rural areas in the Netherlands, on the other hand,

seem to welcome Airbnb with open arms.

.AND HOW DO GOVERNMENTS KEEP UP?

shareNL NEWS | What have we been up to lately?

OUR BOOK 'SHARE' is

out! Read all about why the

collaborative economy is more than

a hype: it is here to stay. The

book shows how new initiatives

challenge existing markets, and

how mainstream business can

anticipate changes in the economy

and society as we know it and find

their way of fitting in. Get your

copy here or in Dutch bookstores

SHARED MOBILITY INRURAL AREAS was

addressed by Ananda Groag at

The Greens and the European

Free Alliance event . Ananda was

invited to participate in the live

stream, where she discussed how

to develop new initiatives through

the use of digital information tools

that enable shared sustainable

mobility. Watch the video here.

IT'S TIME FOR OUR FIRST

WEBINAR! Our webinars will

create a pyramid of collaborative

economy learning: we start with the

basics of the collaborative

economy and what is currently

happening in the area, and then

focus on specific areas to help you

find the exact knowledge that

applies to you. Don't miss the first

one on June 14, sign up here!

Cities are the place where change happens; and change happens fast.

- KAJSA OLLONGREN | deputy mayor City of Amsterdam

shareNL believes in a world where everyone has access to all products and services, necessary for a connected, prosperous,sustainable and happy life. The collaborative economy could lead us to a more social, sustainable and economically sound

society.

Keizersgracht 264, 1016 EV Amsterdam, The Netherlands

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