Collaborative Communications

Tony Crowden

Communications Specialist

Sharon Pell

Communications Officer

Working as one health community

• NHS Lincolnshire, Lincolnshire Community

Health Services, United Lincolnshire

Hospitals Trust, Lincolnshire Partnership

Foundation Trust

• Can’t do it on our own

• Don’t offer all the services

• Not a one size fits all solution

Communications Solution

• Messages developed by NHS Lincolnshire

• Same message delivered in different ways

– What is being introduced?

– Why it is being introduced?

– How it will be implemented?

Public Launch

Need to let the public know that:

“It’s ok to ask”

New Year launch:

•Drink less

•Exercise more

•Lose weight

•Stop smoking

Launch Planning

Each lead given a task

•ULHT – media handling

•LCHS – venue and bookings

•NHSL – resources

•LPFT – services identified to attend

Did it work?

•Have a draw

•Incentives

•Right staffing

•Keep it simple

•Common sense approach

Lessons Learned

•Timing

•Check what else is on

•More external promotion

•Share work more evenly

•Give others the opportunity to take part

Smoothie bike in operation

Feedback from participants

• DART self referral

• Smoke free homes referrals

• Phoenix stop smoking referrals

• Fire service home fire safety checks

• Many enquiries relating to cooking project

Any questions?