Collaborative Commerce

Michelle HUNEAUMBA 2B

Course instructor Liz Craig

What is Collaborative Commerce ?

Collaborative commerce (c-commerce) is the use of Internet-based technology that promotes collaboration in business

Benefits of C-Commerce :

Optimization of processes of each participant, Improving of process transparencyEncouraging innovationsReduced time-to-market Increase customer satisfactionConcentration on core competenciesReduction of inventoryCost advantages

Collaborative Commerce in hospitality

Share homes

Share cars

LYFT

Airbnb represents the posterchild of collaborative platforms shaking up the traditional hospitality model.

Need a lift? Use Lyft to get an affordable ride in minutes. Instead of hailing a cab or waiting for the bus, just request a car with the tap of a button, and get picked up by a nearby friendly driver who’ll take you to your destination right away. Enjoy a welcoming, affordable, and memorable ride today.

Disruption innovation A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network

Cheaper than real taxisGood compromise between buses and taxis Share journay with other customers Always friendy drivers

Cheaper than real hotels Share local information Trendy Feel at home

Is there a role for hotel companies in collaborative accommodation providers ?Yes, of course hotels can have their share in the collaborative accommodation, because they can offer wirelessly services such as:

Creation, modification, or cancellation of reservationsDriving directions, shuttle, taxi or limousine bookingsAdvance notification of room assignment, expedited check-in, Advance request of special amenitiesNotification of late arrival, Dining reservations, room service orders, tee time Spa/health club reservations local attractions, car rental, theatre tickets

…….And make customer relationship valuable!

The main difference between hotels and sites such as Airbnb are :The price structures: as, in many cases, prospective consumers find that Airbnb offers a less expensive alternative to many hotels.

Visitors of major hotel chains such as Hilton and Marriott are luxury and business travelers. Airbnb does not operate in the same space: it offers vacation rentals and homey environs  to low-budget consumers

Another difference between the hotel industry and Airbnb is the presence of taxes and regulations in short term rentals.

What does BnB Sitter permit owners to do ?BnB Sitter offers to the owners :

Conciergerie service, including preparation before the guest arrivesWarm welcome to the guest CleaningProvide the best service the customers.

No subscription fee No contract No recurring costs Payment due 72 hours after the end of the serviceService fee included.

Collaborative Commerce is based on :

Awareness

Engagement

Trust