COLLABORATION BRANDING CAMPAIGN EVENT INDUSTRIOUS...

323 305 4240 | [email protected] | linkedin.com/in/helloerikahanson323 305 4240 | [email protected] | linkedin.com/in/helloerikahanson

Entrepreneurial project leader with an astute

passion for ideas, strategic planning, creative collaboration,

generating opportunity, and game-plan execution.

15 years experience in public relations,

brand marketing, and events within multi-client,

entertainment, and corporate cultures.

COLLABORATION

EDUCATION

Marketing Consultant

Media Playground PR,

Los Angeles, CA

January 2014–Present

Bachelor of Arts, Communication

University of Southern California, Los Angeles, CA

2002

Partner/ PR

& Marketing Director

Pure Consulting,

Los Angeles, CA

July 2004–July 2012

Director of Marketing

West Hollywood

Design District,

West Hollywood, CA


Senior VP Marketing

& Sales Assistant

Interscope Geffen A&M

Records, Santa Monica, CA

June 2002–July 2004

2 3 5 6

BRANDING CAMPAIGN STORYTELLING

INDUSTRIOUS PROBLEM SOLVER

Director of Marketing

West Hollywood

Design District,

West Hollywood, CA


4

EVENT MARKETING & MANAGEMENT

mailto:erikahanson%40me.com?subject=

http://linkedin.com/in/helloerikahanson


2H I G H L I G H T S

323 305 4240 | [email protected] | linkedin.com/in/helloerikahanson

Recruited back by Media Playground PR (formerly Pure Consulting) as a contributing partner in the company rebrand and collaboration with The Park LA, an 11,000 sq ft wholesale showroom and creative collective.

§ Gained a 25% growth in

business within six months of

co-launching the rebrand.

§ Retooled the PR showroom

experience and services,

receiving a notable increase

in media appointments.

11,000 SQ. FT. SHOWROOM AND CREATIVE COLLECTIVE

COLLABORATION Media Playground PR and The Park LA

MEDIA PLAYGROUND PR





Rebranded The Avenues of Art, Fashion & Design, a City of West Hollywood Business Improvement District, to the West Hollywood Design District.

§ Established a geographically

distinct identity.

§ New identity embraced

by City of West Hollywood

Mayor Abbe Land

and the community.

§ Officially recognized

and listed in City Guide

publications.

§ Re-designed the district

website, upgrading digital

presence, engagement

capabilities, partnership

opportunities, and more.

“This new name change will solidify that West Hollywood Design District is a global destination for all that is stylish, design-centric, and trendsetting.... WHDD presents visitors with an eclectic and original selection of businesses that make it a true gem in the City of West Hollywood, and we are confident that this new change will enrich the City's marketing efforts and further enhance the allure of the City.”

ABBE LAND

MAYOR, CITY OF WEST HOLLYWOOD

BRANDING Becoming the West Hollywood Design District

WEST HOLLYWOOD DESIGN DISTRICT

WEBSITE: BEFORE WEBSITE: AFTER LIFESTYLE PHOTOGRAPHY

IDENTITY: BEFORE IDENTITY: AFTER IDENTITY: APPLICATION





Developed and executed the marketing campaign and live production for DIEM, a three-day design event curated by KCRW’s Frances Anderton.

WEBSITE/

MOBILE REGISTRATION

EMAIL MARKETING AUDIENCERAINN WILSON, ACTOR, AND

SARAH ROBARTS, PUBLICIST

FRANCES ANDERTON, DIEM CURATOR, AND SHANA NYS

DAMBROT, DIEM PANELIST

§ Surpassed guest registration

and attendance goals.

§ Integrated social media tip

sheet throughout printed

event program.

§ KCRW’s Frances Anderton

re-signed to curate a

second season.

§ Awarded with post-event

applause from industry

leaders and panel speakers.

EVENT MARKETING AND MANAGEMENT Collaborating with KCRW’s Frances Anderton

PROMOTION

WEST HOLLYWOOD DESIGN DISTRICT





“As President of Lolly Clothing and Obvious Clothing, I worked hand in hand with Erika for six years. Her knowledge of ‘everything trend’ is only equaled by her extraordinary ability to think outside, inside, around, and through the proverbial ‘box’. Her passion for exploring every angle is what made her a treasure during our tenure.

Erika’s zeal, professionalism, and enterprising outlook — one would be hard-pressed to find these traits in five people let alone one. I recommend her wholeheartedly.”

CHAD KIMBALL

PRESIDENT OF LOLLY CLOTHING AND OBVIOUS CLOTHING

Conceived and produced a year-long campaign around the concept “Designer by Day, Broadway Star by Night” for an emerging apparel brand.

§ Captured 100+ press

clippings, such as ABC News,

The Huffington Post,

and People.

§ Connected First Lady

Michelle Obama with the brand

and landed a photograph.

§ Hosted a theatre meet and

greet for national publications,

including O, The Oprah

Magazine, Lucky, Redbook,

and more.

§ Secured an editorial feature in

Sportswear International.

CLIENT TESTIMONIAL

FIRST LADY MICHELLE OBAMA WEARING THE BRAND

100+ PRESS CLIPPINGS

CAMPAIGN STORYTELLING Designer by Day, Broadway Star by Night

PURE CONSULTING





Honed the art of thinking two steps ahead and providing competitive solutions in the fast-paced arena of Interscope Geffen A&M Records.

§ Five years assisting top

executives, including

Chairman Jimmy Iovine and

Senior VP Steve Berman.

§ Balanced an ever-changing

executive schedule along

with multiple release

campaigns for No Doubt,

Eminem, 50 Cent, U2,

and more.

H I G H L I G H T S

INDUSTRIOUS PROBLEM SOLVER Cultivated by Interscope Records

INTERSCOPE GEFFEN A&M RECORDS



7


THANK YOU FOR TAKING A LOOK!

When not busy brainstorming,

you might catch me at:

• A Dodgers game

• The dog park

• Kings Road Cafe

Or catching up with my favorite guilty pleasure,

Bravo TV.



COLLABORATION BRANDING CAMPAIGN EVENT INDUSTRIOUS...

Documents

Transcript of COLLABORATION BRANDING CAMPAIGN EVENT INDUSTRIOUS...