Collaboration and BrandingKeys to Raising your Image

Misty WickNovember 12, 2009

Vendor Relationships

•Built relationship with Purchasing Office in order to connect with appropriate technology vendors

•Fostered relationships with the technology vendors who participate in the sponsorship program

Regional Campus Planners & UITS

•Build trust with colleagues•Foster and maintain ongoing relationships•Listen and provide guidance and support•Collaborate on ideas for future events•Be pro-active rather than re-active

The Evolution of a Brand

The Evolution of a Brand

techfest.iu.edu

Know your target audience

•Know who you should target (type of message)•Appeal to target audience through a variety of communications vehicles (where messages should be displayed)

It’s all about U

Relationship Building & Collaboration

•Office of Communications and Marketing-IUPUI•IUPUI undergraduate students•IUPUI schools/departments

IT4U.IUPUI.EDU

•IUPUI web site design template•Similar look and feel to IUPUI campaign•Locations to communicate message

Brand Identity & Message

November 12, 2009

Misty WickSenior Communications SpecialistUniversity Information Technology Services (UITS)Communications and Support Division317-278-1042miwick@iupui.edu