Colin Sutton - OMD Word - the opportunity for Word-of-Mouth at scale with the Rio+20 messages
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The Opportunity for Word-of-Mouth at scale with the RIO+20 Message
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Transcript of Colin Sutton - OMD Word - the opportunity for Word-of-Mouth at scale with the Rio+20 messages
The Opportunity for Word-of-Mouth at scale
with the RIO+20 Message
Today, alone
• 172 million people will visit Facebook
• 40 million will visit Twitter
• 4.7 billion minutes will be spent on Facebook
• 532 million statuses will be updated
• 250 million photos will be uploaded
• 864,000 hours of video will be uploaded to YouTube
• More than 35 million apps will be downloaded
• More iPhones will be sold than people will be born
The opportunity is for RIO+20 to generate
word-of-mouth at scale.
Volume (of conversation & engagement)
Positive Sentiment
Unique Value
Highly-targeted Audiences
Formula for success,
Basic principals to remember
Listen, listen, listen
Message is social currency
Influencers drive awareness
Earned Paid
Owned
Media drives scale
RIO+20 Action
Action
Task Force
•Define goals
•Crystalize message
•Research and build influencer base
•Tighten up social ecosystem
Message
•Not about a tagline
•It’s about living, breathing social currency
Ecosystem
•Connect all of the dots today around the same message
•Get Facebook right
What can you do, today
• Get involved in social media
– Mashable, All Things Digital
• Recommend social task force members
• Contribute to the messaging conversation
• Start to connect with influencers
