Colgate-Final Presentation
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Transcript of Colgate-Final Presentation
Target Audience
Younger consumers Ages: 18-26
Current Social Media
The Big Idea
Snapchat Filter Instagram competition
Snapchat
Competition between Instagram users#WhyIColgate
Why focus on social media?
Where nearly all members of our target audience are present Already compatible on mobile Little work needs to be done by Colgate
Instagram Competition
Account manager $2,000 Paid monthly to
one person
Snapchat Filter
Graphic Designer $4,000 One time fee
Charge from Snapchat $450,000
7 days=$3,150,0
00 total
Measurement
Track number of...#WhyIColgate Instagram entries
#WhyIColgate uses
Times Snapchat filter was sent
Followers on Instagram
Sales increase during time of launch
Time Frame
Instagram competitionWinner chosen every week Will adjust time frame according to effectiveness
Snapchat filter One week