ColdPlayViva La Vida

Viva la Vida or Death and All His Friends is the fourth studio album by English alternative rock band Coldplay, released 11

June 2008 on Parlophone. The album was named after a Spanish phrase that translates in English as "long live life".

Recording sessions for the album took place during June 2007 to April 2008 and featured production by Jon Hopkins, Rik

Simpson, Markus Dravs and Brian Eno.As of September 2009, the album has sold over 8.1 million

copies worldwide, and has become the most paid-for downloaded album of all time!

 Released 11 June 2008

Recorded June 2007- April 2008Label- Parlophone 

Produced- Markus Dravs, Brian Eno, Jon Hopkins, Rik Simpson

In December 2006, Billboard magazine reported that Coldplay's next album was scheduled for release in late 2007. The band subsequently denied this through their official website, which also announced a new South American tour for the beginning of 2007. During this tour, the band began writing new material for their fourth studio album, but no new material was played, due to the band's concerns that their performances would leak onto the Internet.

"Coldplay has drafted Brian Eno to produce its fourth album, Eno revealed today (Jan. 26) in an interview on BBC Radio 4's "Front Row." A Coldplay spokesperson was unavailable for comment at deadline.

Eno didn't discuss the pairing in detail, but said he expected the as-yet-untitled album "will be very original and very different from what they've done before." He also joked with host Kristy Lang about the pervasiveness of rock music that resembles former Eno client the Talking Heads.

"Funnily enough, I mentioned to David Byrne the other day that we are trying very hard to stay clear of Talking Heads," he said. Eno's most recent pop production project was Paul Simon's "Surprise," released last year via Warner Bros."  http://www.billboard.com/bbcom/search/google/article_display.jsp?vnu_content_id=1003538468

The album cover art is an 1830 painting by Eugène Delacroix entitled Liberty Leading the People. On 10 April 2008, a new journal entry appeared on the band's website announcing the track list and release date, as well as hinting at new tracks to be issued before the album's release. "Violet Hill" was confirmed as the first single from Viva la Vida, with a release date of 5 May. In May 2008, Coldplay featured in an advertisement for Apple's iTunes with the song "Viva la Vida".

http://www.coldplay.com/ This is the link to the official Coldplay website. The site is full of uptodate information about the band and new releases etc. On the timeline of Coldplay you can see that in 2008 a letter was written on Thursday 12th July to announce the release of the alubm Viva La Vida and the artitsts views on this!

http://nymag.com/daily/entertainment/2009/09/joe_satriani_drops_lawsuit_col.html http://www.dailytelegraph.com.au/entertainment/music/coldplay-settle-joe-satrianis-claim-that-the-band-ripped-off-his-song-for-viva-la-vida/story-e6frexl9-1225778156485 http://www.blender.com/guide/new/55164/viva-la-vida.html http://www.maxim.com/movies/articles/56998/chrismartinofcoldplayonvivalavida.html http://www.uncut.co.uk/music/coldplay/reviews/11646 http://www.ew.com/ew/article/0,,20206487,00.html Here is a link for a viral online campaign of coldplay http://www.socialmediaportal.com/Campaigns/2008/10/Coldplay-Lost-Video-Competition.aspx

 

Magazine articles

This is just one video of the promotion that Coldplay did up until the release of the new album Viva La Vida, they

needed enough publicity to make this album a hit.

Digipaks and CD covers

Commercial performance Coldplay at the Viva la Vida TourThe album was successful around the world. In its first week of release it debuted at number one in 36 countries. In the United Kingdom, the album sold 125,000 copies in its first day of release and 302,074 in three days, debuting at number one. In its second week it sold another 198,000, achieving a platinum certification.The album sold over 500,000 copies in 10 days since its release, beating the first week UK sales of Coldplay's third album, X&Y.The album debuted with sales of 41,041 copies in Australia and has since been certified 4x platinum.In the United States, it sold 316,000 copies in its first day, and 720,000 in its first week of release,nearly equalling X&Y's first week sales of 737,000.Viva la Vida has been certified double platinum by the Recording Industry Association of America for a shipment of over two million copies.Viva la Vida has become the most paid-for downloaded album of all time, with over 702,000 downloads.By the end of the 2008, Viva la Vida had sold total of 2,144,000 copies, making it the second top-selling album in the United States.As of July 8, 2009, the album has sold 2,509,536 copies in the United States, according to SoundScan.It was the best selling album of 2008, and as of September 2009 the album has sold over

8.1 million copies worldwide becoming the most paid-for downloaded album of all time.  -wikepedia

All of the things listed in this presentation is what is done on the launch of a new album, ecspecially for an award-

winning band such as Coldplay. The promotion of the album is vital, the band needs to be in every major music magazine, in the press, doing interviews with major music shows, releasing dates on their website and touring the country. Without all these things the album would flop! It needs as much promotional work as the work that went

into making the album...and my has it paid off!