Cold drink

download Cold drink

of 62

  • date post

  • Category


  • view

  • download


Embed Size (px)

Transcript of Cold drink

  • 1.Project OnA COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKSSubmitted by:Pramod Patel 32Umesh Pathak 33Sampath CH 36Ajit Yadav 46Rahul Singh42 Class : S.Y.BmsUnder the guidance ofPriya Mam

2. ACKNOWLEDGEMENTA word of thanks.Before we get into the thick of the things we would like to add a few heartful words for thepeople who gave unending support right from the stage the idea of the research wasconceived. We express our deep sense of gratitude & sincere thanks to those who have helpedus in developing this research work. It is impossible to put out or classify the assistance; it isthe feeling that matters, & not the value.First of all we would like to express our sincere gratitude to our beloved Priya Mam forgiving us an opportunity to do this research & extent his kind co-operation.Deepest appreciation & thanks go to our respective families for their patience &understanding, friends & classmates for their insights comments throughout the research.Above all it is the grace & blessings of God Almighty, which made this, Endeavour asuccess.- Pramod Patel- Umesh Pathak- Sampath CH- Ajit Yadav- Rahul Singh 3. EXECUTIVE SUMMARYSoft Drinks were common preference among all the individuals, irrespective of their agegroups as it had great brand value and great advertisement.Market Research is based on some underlying parameters like: Changing consumption pattern Changing income levels Advertisements Taste Status consciousness Varying lifestyleThe study starts with determining the major players in the soft drinks, their overallconsumption pattern among the people and ends up with the conclusion as per the state ofmind of the average rational human being.Consumer preferences are changing towards healthier food, and thus such a trend will carryon for some time to come. In the soft drinks market of late, most recent new productslaunched have been focused on the health benefits of the soft drinks, like pomegranate juices,calcium-fortified bottled water and a series of reduced-sugar alternatives, with such featuresnot previously so readily available to or heavily promoted at the target audience.TABLE OF CONTENTS SERIAL NO.TITLE PAGE NO. 4. 1) INTRODUCTION1.1) Industrial profile 011.2) Major players in soft drinks segment041.3) Study of growth of soft drink market081.4) Recent issues092) RESEARCH METHODOLOGY2.1) Purpose of the study162.2) Objectives of the study162.3) Scope of the study 162.4) Research Design172.5) Sampling Technique used182.6) Selection of Sample Size 182.7) Sources of Data collection 182.8) Statistical Tools Used 183) DATA ANALYSIS AND FINDINGS 194) SUGGESTIONS 405) LIMITATION OF THE STUDY416) CONCLUSION 427) ANNEXURE7.1) Questionnaire 438) BIBLIOGRAPHY 44 5. INTRODUCTION INDUSTRIAL PROFILE 6. The soft-drink industry comprises companies that manufacture nonalcoholic beverages andcarbonated mineral waters or concentrates and syrups for the manufacture of carbonatedbeverages. Naturally occurring bubbling or sparkling mineral waters have been popular forthousands of years: the ancient Greeks believed that such waters had medicinal properties andbathed in them regularly; the Romans established resorts around mineral springs throughoutEurope. In the 1500s the village of Spa in Belgium became famous for its waters, which bythe early 1600s were sold, in bottles, as far away as London, Eng.Development of the first man-made sparkling or carbonated water is credited to JosephPriestley, the British scientist who discovered oxygen. In 1772 he invented a method of"pushing" carbon dioxide into water by dissolving it under pressure, thus creating fairly long-lasting bubbles. The technique led to development of the soft-drink industry. By thebeginning of the 19th century, carbonated water was being made commercially in France andNorth America; shortly thereafter, flavours (normally fruit concentrates) were added toenliven the taste. In the 1820s, small carbonated bottling operations were established inCanada, producing carbonated drinks in refillable bottles which were merchandised asmedicinal elixirs or tonics. Most soft drinks are still carbonated to give drinks a "tangy bite"and to stimulate the tongue. Furthermore, because scent is an important part of taste, theflavours carried as vapours in the bubbles enhance taste.The principle of "pushing" carbon dioxide is still used, but now the water is first purified in aprocess known as "polishing." Cooled carbon dioxide is then injected at pressures of 275-550kilopascals. Some of the early drinks bottled in Canada were called Birch Beer, Ginger Beer,Sarsaparilla, Sour Lemon, None-Such Soda Water and Cream Soda. The first carbonatedbeverage or "pop" bottles were sealed with corks held tightly in place with a wire binding.Because they had to be stored neck down so that the cork would not dry and allow thecarbonation to leak away, they were manufactured with rounded bottoms. By the mid-1800s,soft drinks sold in Canada were packaged in 8-ounce (227.2 ml) round-bottom bottles forabout 25 cents a dozen, except ginger beer, which was sold in draught form from woodenkegs. Wired cork closures were used until about 1884 with Codds Patented Globe Stoppers(25 types in all). Such closures were replaced by the Hutcheson Spring Stopper. The crowncap was introduced around 1905 and improved versions are still widely used, although theyare gradually being replaced, especially on larger containers, with reclosable screw caps.1 7. Other packaging innovations since the mid-1960s include canned carbonated beverages,nonreturnable glass bottles and containers made from rigid plastics. However, an effort isbeing made, often through provincial legislation, to increase the use of returnable glasscontainers.In the industrys early years the number of carbonated-beverage plants increased steadily,most serving small regional markets. In 1929 the industry was made up of 345 productionplants and the value of shipments reached $12.3 million. By 1960 the number of plants hadincreased to 502 and the value of sales to $172.7 million. Subsequently, consolidation began,prompted by improved production, packaging and distribution facilities. By 1973, 337 plantswere in production and the value of shipments was $484 million. In 1985, with sales of about$1.8 billion, the industry had 187 plants in production: Newfoundland had 3; PEI, 1; NovaScotia, 7; New Brunswick, 8; Qubec, 66; Ontario, 58; Manitoba, 7; Saskatchewan, 10;Alberta, 13; and BC, 14. Production volume has also increased dramatically: in 1939, soft-drink bottlers produced about 162 million litres of carbonated beverages; by 1967, productionpassed 758 million litres; in 1986, shipments were estimated at over 2.1 billion litres; and in1998 that figure rose to 3.5 billion litres.The industry is regulated by both federal and provincial agencies, 3 of the most importantbeing CONSUMER AND CORPORATE AFFAIRS (responsible for the ConsumerPackaging and Labelling Act), HEALTH CANADA (which administers the Food and DrugsAct) and Environment Canada (which focuses on environmental matters). The industry isrepresented by the Canadian Soft Drink Association in Toronto and by several provincialassociations.The introduction of diet carbonated beverages has changed the industrys profile. Severalyears ago, in response to increasing consumer diet consciousness, the industry introduced thefirst successful sugar-free diet drinks using the artificial sweetener cyclamate. But questionswere raised about the safety of this additive and, based on existing scientific data, HealthCanada banned its use in Canadian commercial FOODS AND BEVERAGES. This decision,estimated to have cost the industry more than $15 million, was a setback to diet-drinkdevelopment. The industry turned to saccharin, but this too was eventually banned. Now, anew sugar-free additive, aspartame, has been approved for use in diet soft drinks, and the 2cyclamate/saccharin situation is not expected to recur because aspartame consists of aminoacids, which occur naturally. Aspartame-sweetened diet drinks have had a dramatic effect on 8. the Canadian carbonated-beverage industry. Just before the saccharin ban in 1977, diet drinksaccounted for about 10% of the soft-drink market; following the ban the diet share dropped toabout 2%, consisting of beverages partially sweetened with small amounts of sugar. In 1982,the first full year that aspartame was used in Canada, diet drinks increased by 15.2% of totalsoft-drink sales, while the total soft-drink industry grew 8%. In 1987 total soft-drink salesincreased 5.3% over 1986, while diet soft-drink sales increased by 10.7%. This singledevelopment has encouraged strong growth in the industry. MAJOR PLAYERS IN SOFT DRINKS SEGMENT 3COCA COLA 9. thanda matlab coca cola!!!Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has nowbecome the flagship brand of largest manufacturer, distributor of non alcoholic beverages inthe world.In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated itsdeparture. Coca cola has made its return to the country in 1993.and made significantinvestment to ensure that the beverage is available to more and more people in remote as wellas inaccessible parts of the world.Coca cola returned to India in 1993 and over the past ten years has captured the imaginationof the nation, building strong association with cricket, the thriving cinema industry, musicetc. coca cola has been very strongly associated with cricket, sponsoring the world cup in1996.In 2002, coca cola launched the campaign,Thanda Matlab coca cola. in 2003,coke wasavailable for just rs,5 crores in the country.FANTAGHOONTH BHAR SHARARAT KAR LEY!!!Fanta entered the Indian market in year 1996 under the coca cola brand .over the years, Fantahas occupied a strong market place and is identified as the fun catalyst. Fanta stands for itsvibrant color, tempting taste and tingling bubbles t