APPOINTMENT CALL PREPARATION

Example

• You have an appt set up with the Director of HR at Haights Cross Communications, Inc. on Thursday…..

• What do I need to run the appointment?

What info are we armed with going into the call?

• Most likely you they have a package w/ Monster for approx 60 – 80 jobs / year w/ Database no branding page. Be prepared to talk about why they should use both and how CB is different.

• Their competition is using Careerbuilder. • We have industry specific partners they will be in

hearing about.• Looking for customer service (that happens to be

the #3 most searched keyword on CB• No jobs listed on own site but currently 5

different titles listed on Monster.• Sales positions open. Sales is our top category.

ATTITUDE

• KNOWLEDGE = CONFIDENCE

• CONFIDENCE SELLS