Coke's 'happiness refill' justin kahle
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COKE'S 'HAPPINESS REFILL' DISPENSES INTERNET ACCESS IN BRAZIL
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Transcript of Coke's 'happiness refill' justin kahle
COKE'S 'HAPPINESS REFILL' DISPENSES INTERNET ACCESS IN
BRAZIL
HAPPINESS AND COCA-COLA
• Gives cell phone users data credits• Internet, Weather, Social Networks
• Geared towards young cell phone users
• Connecting Coke, mobile use and the middle class
• Happening at point of sale: ANOTHER REASON FOR THE CONSUMER TO COME BACK!