Coke
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Transcript of Coke
Introduction
In 1886, Coca-Cola history began when the curiosity of an Atlanta pharmacist, Dr. John S.Pemberton, created a distinctive tasting soft drink that could be sold at soda
fountains.
The Coca-Cola Company was incorporated on September 5, 1919,as a beverage company. The Company owns or
licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a
variety of still beverages
Logo
Evolution of the logo
Contour Bottle
Advertisement
Brand Portfolio
Customer JourneyGlobal Brand Portfolio
Competitors
*Exclusive of sports drinks
Market Share
Customer Journey
Persona
Innovation Space
INSPIRE MOMENTS OF
HAPPINESS
MAKE A DIFFERENCE
Motivate the user to exercise more
Health and price conscious people Aged between 16-29yrs
FITBEE – Be Fit!
Mobile application which converts calories burnt into
cash credits which can be used to redeem Coke
Rewards.
Mobile application built onto activity trackers• Distance ran• Calories burnt• Steps walked etc.
App tracks how much calories have been burntand convert them into credits using the metric:
10 CALORIES = 1 CREDIT
The credits can then be encashed with REWARDS
WISH METER shows credits needed for the itemsMarked on wish-list.
More rewards can be unlocked by earning STATUS. Status points are earned by completing challenges.