Presentation on Brand Journey of

By:Guneet Singh

MBA (II sem)

It is soft drink manufacturing company. Soft Drinks of this brand are sold all over the world in disposable cans, plastic and glass bottles. They come in all kinds of flavours but the most famous has to be Coca-Cola.

Coca-cola was first made about 120 years ago. Then, it was sold as a drink to make people feel better. Asa Canlerd started the company that put Coca-Cola into bottles and sold it to the world.

HISTORY

Is the world's largest beverage company,

refreshing consumers with more than 450 sparkling and still brands. Through the world's largest beverage distribution system,

consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion

servings a day.

THE Co.

Products of Coca-Cola

Atul Singh, President and CEO, Coca-Cola India Inc

The most recognisable word across the world after OK is Coca Cola World’s favourite drink Largest Manufacturer, Marketer, Distributer of Non-alchoholic beverages in the world. In India, Coca Cola was the leading soft drink till 1977 when govt. policies neccesitated its departure. Coca Cola made its return in 1993 and made efforts to ensure that its beverages are availaible in every part in India even in remote areas.

Coca Cola

Taglines

2001 - “Life tastes good”2002 - “All the world loves a Coke”2005 “Welcome to the Coke side of life”2006 - “The coke side of life”2007 - “The pause that Refreshes”2008 - “Coca-Cola Have a coke and smile.”2009 - “Thanda matlab Coca Cola .”2010 - “Coke Khule to Baat chale. Open Happiness”

GLASS PET CAN

200 ml, 300ml,500ml, 1000ml.

500ml, 1.5ltr, 2ltr, 2.25ltr, 500ml+100ml

330ml

Packaging Availaible

BRAND AMBASSDOR

Amitabh Bachan, Aamir khan, Sachin Tendulkar, Gautam Gambhir, Aishwarya rai Bachan etc.

Currently– IMRAN KHAN.

Various persons attached with coca cola:-

Thums Up

Originally introduced in 1977, Was acquired by The Coca Cola Co. in 1993 With a Strong cola taste ‘n’ Matcho personality. Leading sparkling soft drink and most trusted brand in india Is known for its Strong, Fizzy Taste and its Confidence. This brand clearly seeks to separate the men from boys.

Packaging Availaible

GLASS PET CAN

200 ml, 300ml,500ml, 1000ml.

500ml, 1.5ltr, 2ltr, 2.25ltr, 500ml+100ml

330ml

BRAND AMBASSDOR

AKSHAY KUMAR endorsed Thums Up.Slogan Is—TASTE THE THUNDER

LIMCA

Born in 1971 ‘n’ has been the original thirst choice of millions of consumers for over 3 decades. ‘Lime’ n ‘Lemoni’ Limca can cast a Tangy refreshing spell on anyone, anywhere. Success formulae is the sharp fizz n lemoni bite combined with the single minded proposition of the brand as the provider of FRESHNESS.

SPRITE

A global leader in the Lemon Lime category. Second largest sparkling brand in India. Sudden Refreshment! Fast, Intense and Surprising. Crisp Lemon Lime taste refreshes body and mind.

FANTAEntered in Indian Market in the year 1993.Over the years, FANTA has occupied a strong market place n is identified as ‘The Fun Catalyst’Perceived as a Fun youth brand, FANTA stands for its Vibrant Color, Tempting taste n Tingling Bubbles.

BRAND AMBASSDORGENELIA D’SOUZA replaces RANI MUKHERJEE in the brands Endorsements.

MAAZA Universally loved for its taste, colour, thickness n wholesome properties, MaaZa is the mango lover’s 1st choice. MaaZa’s universal appeal was responsible for the brand being recognised. Mango is a Fruit associated with good times like no other. Aptly called the king of fruits, mangoes are to mango lovers what a romance is to Casanova

BRAND AMBASSDOR

KATRINA KAIF is endorsing MaaZa with her Hot ‘n’ Sizzling appeals.

Minute maid.

PULPY ORANGE

Refreshingly Orange Surprisingly Pulply! Orange Juice drink made from concentrate.

Over the years, through Innovations n Unmatched consumer experience, Minute Maid has made world’s one of the Largest juice n juice drink brands.

KINLEY KINLEY was originally an Italian Co. who first brought the idea of selling bottled water in India. KINLEY then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965.A ritual purifier that cleanses, purifies n transforms

Comparison of Coca Cola with Others

Market Share of Coca Cola

43.131.7

25.2

Coca ColaPepsiothers

Criticism of Coca-Cola Health Effects

1. Acidity and tooth decay

2. High fructose corn syrup

3. India secret formula ban Environmental Issues

1. Pesticide use2. Water use3. Packaging

THANK YOU.