Coke - Pepsi in Punjab
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description
The project is about developing Coca Cola’s business in Malwa regions of Punjab. This includes the understanding of Coca Cola’s RED programme, Distribution Network, Consumer survey and Retailer survey. It will be helpful for formulating long term and short term policies based on the needs of the end consumers and customers in the concerned area.
Transcript of Coke - Pepsi in Punjab
WHY?
How Coca Cola can improve further?
How Pepsi Cola can improve?
I am a PGDBM student. My summer training was in Coca Cola. In training I did Consumer as well as Retailer survey along
with understanding distribution network and RED(Right Execution Daily) programme of Coca Cola in Barnala, Sangrur, Malerkotla.
Training make me know why the market share in these area’s is such? How it can be shape further?Being my sincere respect for the confidentiality of the
company I am not disclosing any of my other findings and concerns of the market.
I posted these slides, so that my training could help me as well as the organization which I will join after the completion of my academics.
THANK YOU
Any query please contact me through email.
