• Integrated Marketing Communication

Advertisement:• Traditional media: TV, news papers, magazines, billboards, bus stops,

and etc.. • The company is also using the new methods such as websites and

blogs to supply more information about the company and its products.

Public Relations:• The company has its own website were consumers can view press

releases, executive speeches, and statements which addresses law-suits, rumours, stories, and etc.

• The example can be also the World Wildlife Fund, Coca-Cola campaign for the Polar Bear’s home, the company ties in the branded image of “Coke Polar Bear” with the concern for the environment. The company started to manufacture more than 1.4 billion white coke cans.

Sales Promotions:• In "My Coke Reward", you can find tons of coupons, rewards, gifts,

free vacations, and etc.

Personal Selling:• Cola-Cola sells its products to retail stores using

intermediaries, it can also be called Interpersonal communication, direct- face to face communication. Coca- Cola also sells its products to restaurants, part of the restaurants sell only Coca-Cola Coke.

Online Promotions:• Coca-Cola uses the internet to promote its product, the company

owns a website which allow customers to become interactive through games, shopping, information how they can help their community, and etc.WWW.livepositivly.com 

AIDA Concept• AIDA concept - attention, interest, desire, and action.• Aggressive ads on TV, bus stops, magazines, and etc to gain

attention when new is launched. • Ads with information including ingredients and materials to

provoke interests, like diet coke for low- calories’ consumers or 2liter bottle to save money or for convenience.

• To provoke desire, the company also explains in ads or in its website how the product will satisfy the potential consumer, for example buy coke zero if you want to keep your shape.

• It also offer concessions & explains benefits like when introducing the new 2liter bottle in Republic of Ireland, one single 2liter bottle in half price, so the potential costumer will take an action and buy it.

Thank You