Cohort Analysis - Leancamp
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Startup Metrics, Cohort Analysis, Lessons Learned
Dan Hill - Crashpadder - @serenestudiosAndreas Klinger - LOOKK - @andreasklinger
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Movement vs Acceleration or
Vanity vs Actionable
@serenestudios | [email protected] | www.danhilltech.com
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Are we getting bigger?
Are we getting better?at our dream
@serenestudios | [email protected] | www.danhilltech.com
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@serenestudios | [email protected] | www.danhilltech.com
A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)
more on this in lessons learnt
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@serenestudios | [email protected] | www.danhilltech.com
A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)
2. Group users around a dimension (e.g. time - 1 week groups) again, more later. works with geography too.
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@serenestudios | [email protected] | www.danhilltech.com
A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)
2. Group users around a dimension (e.g. time - 1 week groups)
3. Track each cohort in subsequent dimensions looking for improvement irrespective of history
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@serenestudios | [email protected] | www.danhilltech.com
Retention Wk1 Wk2 Wk3 Wk4
Wk1(join) 100% 40% 30% 10%
Wk2 (join) 100% 50% 40% 20%
Wk3(join) 100% 60% 55% 40%
Wk4 (join) 100% 90% 60% 55%
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@serenestudios | [email protected] | www.danhilltech.com
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75
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Wk1 Wk2 Wk3 Wk4
Wk1 Wk2 Wk3 Wk4
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@serenestudios | [email protected] | www.danhilltech.com
Google AnalyticsAll is explained here (with code):
www.danhilltech.tumblr.com
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@serenestudios | [email protected] | www.danhilltech.com
Dan HillCo-founder, CTO - Crashpadder
www.danhilltech.com